In the past we all said that the moon abroad is rounder than the domestic one. It seems that everything in foreign countries is good, and even for a period of time, many Chinese consumers went abroad to buy things crazy, and even things like rice cookers and toilet seats were frantically snapped up.
But I didn't expect that, in just a few years, this situation would be turned upside down. Recently, the Great Wall Euler Good Cat model was launched in Thailand. Euler Good Cat is produced at Great Wall Motor's factory in Thailand. It is not china's exports in the past, so relying on the advantages of local production in Thailand factories, it is said that production costs will be further reduced.
But seeing the price of Euler Good Mao in Thailand is really surprising and surprising. The price of Euler Good Cat in Thailand is 989,000 baht to 1,199,000 baht, equivalent to 197,800 to 239,800 yuan. This price is appropriate, in China you can buy an imported MiNi.
Many people may have questions, that is, will foreign-produced models and domestically produced models be two sets of standards? Is the quality of the Euler good cat produced in Thailand better than the quality of the domestic Euler good film? This is not the case. If we look at the basic parameters of Euler Good Cat domestically and in Thailand, including the endurance, we can find that they are actually exactly the same.
In fact, this incident reminds me of a car that has just been listed, Dongfeng Citroen Versailles C5X. The car starts at 143,700 yuan in the Chinese market and is powered by a 1.6T 4-cylinder turbocharged engine.
However, the same China-made Citroen Versailles C5X was exported to Europe after the engine was replaced, the entry level is equipped with a 1.2T three-cylinder turbocharged engine, but the starting price of Versailles in the European market is converted into RMB is about 250,000 yuan, which is suddenly 100,000 yuan less expensive than the Chinese market. This makes the domestic model become very cost-effective. Even many European users have begun to envy Chinese users.
Why is this happening? In fact, the reason is very simple, because now the prosperity of china's automobile market, the models are very rich, the competition is very fierce, if Versailles is sold according to European prices, it will definitely not work. In the same way, in the Thai market, the Euler good cat is a very competitive model, so even if it is set at a relatively high price, it can be sold. At the same time, it can also enhance Euler's brand image.
The earliest car was the leek that cut the leeks of consumers in China, Japan, and South Korea from developed countries such as Europe and the United States. Then after the auto industry in China, Japan, South Korea and other countries became stronger, in fact, we began to cut the leeks of Southeast Asian countries and even African consumers. This is a very simple economic principle.
But I don't think that's the final form of the Chinese auto market. Because at present, China's automobile market still has some deformities, for example, in the car market, the most sold brands are basically joint venture brands, and the independent brands are Geely Emgrand and Changan Yidong. None of China's own brands are currently selling well in the Chinese market for 200,000 yuan or more. Not to mention luxury brand cars, so now the Audi A6L, including the BMW 5 Series, Mercedes-Benz E-Class, is still very expensive in China.
Then after more and more large luxury cars of independent brands and the market is becoming more and more prosperous, then Mercedes-Benz BMW Audi will definitely continue to reduce prices.
Just like Tesla, the original price was very expensive, but after entering the Chinese market and being domestically produced, I saw that there were so many traditional Chinese companies and new car-making companies that surrounded Tesla, so it also led to Tesla's price in China also falling again and again. Therefore, I believe that in the future, as long as the independent brands become more and more powerful, then the products of foreign automobile brands will continue to reduce prices.