Double 11 is coming, almost killed by spam TEXT messages!
Ten text messages, nine marketing.
I don't know since when, the bombardment of spam marketing text messages, quietly occupied our list. Especially as Double 11 approaches, the platform and merchants have used the power of the flood to remind us that it is time to chop our hands.
As netizens joked, every New Year's Festival, only the merchant brand is worried about me, which product has reduced the price to notify me, how intimate; by the way, remind me that I should spend to treat myself, too moved.
However, this year's double 11, the merchants' spam marketing SMS, it is time to stop and stop!
On October 25, the Information and Communication Administration of the Ministry of Industry and Information Technology (MIIT) held an administrative guidance meeting, the main purpose of which is to regulate the SMS marketing behavior of e-commerce platforms. A number of major e-commerce platforms, including Alibaba, JD.com, Pinduoduo, and Meituan, as well as related basic telecommunications companies and short message service companies, attended the meeting.
The Ministry of Industry and Information Technology intervened, and the major e-commerce platforms participated in the meeting, and such specifications and configurations also showed that the problem of spam marketing SMS was highly concerned.
The meeting pointed out that during the double 11 period every year, it is a concentrated outbreak period of spam marketing SMS complaints, and the relevant complaints of e-commerce platforms account for up to 90%, and a large number of consumer finance spam complaints will be derived.
Taking the author's personal SMS interception record as an example, since the National Day in October, there are numbers beginning with 106 to send me text messages, reminding me that there is a pre-sale event in the official flagship store of a certain person on October 20. In the following half a month, I received similar Double 11 promotional messages almost every day, and the format and content were basically the same.
Because the author has set up the spam SMS blocking function, such messages will be folded and the SMS prompt tone will be turned off, so it will basically not affect daily life.
But the spit on the Internet about spam marketing text messages has never stopped.
Searching for "spam SMS" on Weibo, the following complaint appeared.
"Every year on Double Eleven, I have to receive this kind of spam text message, just because I bought a pot before, it was disgusting, and I directly took my name, which is not the store selling the information."
"Hurry up, I can now get 5 spam text messages a day."
On the well-known complaint platform Black Cat Complaint, the search results of complaints about "text messages" reached 229,000, of course, a considerable part of them have nothing to do with double 11 promotional text messages, but they all belong to the category of spam text messages.
For example, China Mobile's frequent marketing text messages have seriously disrupted my normal life; for example, I have received advertising text messages many times, and I still receive spam text messages when I reply to unsubscribe.
The public has been suffering from spam text messages for a long time, so the Ministry of Industry and Information Technology has stood out!
The Ministry of Industry and Information Technology emphasizes:
Spam marketing SMS must not be sent without consent!
At the peak of the double 11 SMS bombing, what requirements did the Ministry of Industry and Information Technology give?
There are mainly the following three points and three points:
Requirements First, in terms of e-commerce platforms, immediately and comprehensively self-examine and self-correct the SMS marketing behavior of retail, finance and other related products, and must not send marketing SMS without the consent or request of consumers, improve the existing SMS marketing plan, and timely report the progress of the work to the industry authorities.
Requirements two, basic telecommunications enterprises and short message service enterprises, we must immediately improve the management system and technical means, strengthen the management of SMS port access, standardize the use of SMS signatures, must not access illegal sublease resources, must not expand the scope of signature use, through "looking back", promote normalization of governance.
Requirement three, 12321 network bad and spam information report acceptance center, to strengthen the garbage information complaint acceptance, clue transfer and monitoring and analysis and other work, play a "weather vane" role, found emerging problems in a timely manner.
In a word, it is not allowed to send marketing text messages without the consent of consumers.
At the same time, the requirements for e-commerce platforms and SMS service companies are that they should not be in cahoots; as for 12321, they must do a good job of supervision.
However, the ideal is very full, but the reality is bone-
Just like netizens questioned, so people sent it, and then what? What are the penalties? After so many years of rectifying harassing phone calls, which one really manages it well?
In fact, as early as 2015, the "Provisions on the Administration of Communication Short Message Services" clearly pointed out that commercial short messages should not be sent to users without their consent or request.
But when it comes to the e-commerce platform, it is another set of statements. In the terms of Taobao's privacy policy, there is a statement: "In order to provide you with more convenient and personalized information display, search and push services, we will base our information on your device information and service log information... for display, delivery and possible commercial advertising".
However, the clause also specifically emphasizes that if the user does not want to accept such commercial advertisements, he can choose to unsubscribe or close.
At first glance, you still think you have the initiative, after all, you can choose to refuse.
However, it is only a policy at the top and a countermeasure at the bottom! Because according to the regulations, we have the right not to accept text messages from the beginning. The e-commerce platform seems to give us the right to cancel the subscription, but it is a superfluous move.
What should we do if we can't afford to be harassed?
Knowingly, there is a hot topic - "Many promotional advertising text messages say that they reply to TD unsubscribe, but after replying, why does the same number still send a text message?" ”
Similar experience, I believe many people have experienced.
So, in the face of the inability to unsubscribe from spam sms, and unbearable, in the end should be solved?
The author summarizes the following methods.
Method 1: Turn on the SMS harassment interception function that comes with the mobile phone. More precisely, you can set blocking rules, for example, in the keyword blacklist function, you can add TEXT messages with "unsubscribe, TD" content; in order to avoid blocking important information such as verification codes, you can set the "verification code" to a whitelist.
Method 2: Complaints and reports.
There are two main ways to report, one is to call the customer service hotline of the corresponding telecom operator to complain or report, and the other is to report through the 12321 network bad and spam information report acceptance center.
On the whole, method one is more convenient, but the symptoms are not cured, and method two is more thorough, which can let enterprises and officials see such problems from the source, and then pay attention to and correct them, and give consumers a clearer mobile phone environment.
In the final analysis, the problem of spam marketing SMS is still a problem of user privacy.
According to Article 1033 of the Civil Code of the People's Republic of China: "Unless otherwise provided by law or with the explicit consent of the right holder, no organization or individual may harass the tranquility of others' private lives by telephone, text message, instant messaging tool, e-mail, leaflet, etc." ”
Unfortunately, in the great wave of commerce and capitalism, consumers are always small fish and shrimp!
Author: Feng Qing