Some products in work and life think about one, work two, life

Editor's Introduction: As a product newcomer, the first period of career path is in the learning and observation stage. At this stage, it is necessary to hold your breath and use a good mood to meet the product in order to harvest positive products. The author talks about his understanding of the product from the aspects of work and life, and hopes to communicate and learn with you.

As a social animal who has just graduated for one year, after more than half a year of work experience, I have made my career path clear, that is, everyone needs to be a product manager.

This time is also a small sharing of the understanding of their own products as a product newcomer.

<h1 toutiao-origin="h2" > work</h1>

<h2 toutiao-origin="h3" >1</h2>

This first point is something I have summed up over a long period of time.

I don't know where you come from, or where you are going, but I believe that in the early stage you must be lonely and lonely, as a new person in the product, you do not have long-term product ideas, nor do you have a deep understanding of the industry, and there is no way to create your own value, so in the process of 0-1 years old, your first priority is to endure loneliness.

Maybe your sudden thinking feels pretty good, but in return to you, there may only be silence and cold ridicule, and the product path is not only cultivation but also cultivation.

Don't think that the leader doesn't understand you, the company is cold to you, any anchored psychological belief is a roadblock on the product road, preconceptions are taboo, and the cultivation path is more self-sufficient.

<h2 toutiao-origin="h3" >2</h2>

Three minutes on stage, ten years offstage, most of us just see the situation after a product is launched, and the really successful product is definitely tested by the market, destroyed by business, and repeated deliberations to be born.

So a product from 0-1 time can also subjectively feedback the excellence of the product, in today's society, there will be very few phenomenon-level products born, on a personal feeling that vibrato is, it successfully integrates people's leisure and entertainment time, but it is not blindly entertainment output, more like the nature of the platform, the commercial atmosphere is also very strong.

And now can achieve such a product is rare, to be honest, or to find another way, take a road with few people or no one, or pick diamonds in a pile of carbon 12. So the birth of a product is a bit like the transition between carbon and diamonds, and high temperature and high pressure can make brilliant diamonds come.

<h2 toutiao-origin="h3" >3</h2>

There may be something wrong with the title, but my personal folly is so.

The birth of a product is saddled with the efforts of the entire company, its mission is to be business realization, whether it is sales, marketing or research and development, products, operations, each link is inseparable from expenditure, especially small businesses, every step must be considered, and repeatedly considered to ensure that one hit will win.

Perhaps a certain function of a product can be well improved, but you have to consider the cost of mold opening, the choice of some replacement parts, external accessories and a series of hardware replacements, but also consider the cost of algorithm updates, research and development costs, etc., so on, business above any is actually a performance of growth, unlike the left hand nibbling bread, the right hand pointing poetry and far away, this is the company's growth is also the evolution of the product, to put it utilitarianly, this society is not short of money, the places you can breathe are full of money, Just how to put it in your own pocket reasonably and legally, the product is born.

<h2 toutiao-origin="h3" >4. There is no good or bad product</h2>

At work, you will actively or passively contact N more products, and you will also distinguish between good and bad products, but the definition of good or bad products seems to be so ambiguous, user experience? Visuals? Commercial capabilities? Or whether it can bring enough value to users, it is not clear and unclear.

But think about it carefully, this society not only has a black and white distinction, but also gray, the product is also the same, we can not do the ultimate black and white, gray is often the choice of most people, perhaps we are smoothed out by the society, or the local thinking limits us, or the original intention of the product in contact with business has changed its nature. Good and bad cannot dialectically look at the product itself and the value it brings to users.

Since it is impossible to define the product by nature, it is more appropriate to feel in time and space, and it is impossible to distinguish between good and bad, so let's talk about success and failure as a hero.

Once upon a time, Nokia, Motorola, in that era was undoubtedly successful, the first clamshell, slide, sports car model, countless glows in one, but in the end is the torrent of the times, they can not be described as unsuccessful, but the success is not complete. In the future, Xiaomi's full smart home, Apple's ultimate sense of user experience, Huawei's Hongmeng intelligence, every road is not simple.

<h1 toutiao-origin="h2" > second, life</h1>

<h2 toutiao-origin="h3" >1. Life is full of "products"</h2>

In fact, in life, you can feel the charm of the product more, and the products you come into contact with at work are too focused, so that you lose the ability to capture the beauty around you.

Think about it, the first alarm that rings in the morning on the weekend is today's first product, for example, the alarm of the iPhone when it rings for the first time, you can choose to remind later, delay nine minutes, why nine minutes?

There are two explanations, the first is that a long time ago, the craftsmen who made the clock found that only one form of the gear that could restart the alarm clock function in a short period of time could match the structure of the clock, and the delay that this gear could achieve was about 9 minutes, so since the first clock with snooze function was invented in 1956, "9 minutes" has become the standard production mode.

The other is biologically, after nine minutes of lazy bed, the brain will once again go to sleep, so the iPhone has to wake you up at this point. How can such a product design make people not love.

Then you have to get up early to "detoxify", the product design of the toilet has always made me deeply investigated, as early as 1596 the prototype of the flush toilet has been formed, the earliest because of sewage treatment, introduced by the royal family, and then after many improvements to be widely disseminated, the demand is reflected here vividly, the user portrait is also initially formed, the value positioning of the entire product is also very clear.

The tools to go out also reflect the product demand to the fullest, under the double carbon measures proposed by the state, the carbon peak in 2030, the carbon neutrality in 2060, the new energy industry is also booming, all kinds of "products" are conceived, hydrogen energy buses, new energy trams, each is a product of the times, the times create products, products feed the times, and the cycle of reciprocating society can progress.

<h2 toutiao-origin="h3" >2. Product-style communication can make people feel good</h2>

Product communication is a communication skill that I have summarized, and using product thinking to communicate with people will greatly enhance the happiness of communication, so that people's good feelings for you will surge.

For example, on a hot afternoon, your friend comes to you with a heavy breath, first of all, keen observation and empathy tell you that your friend must be exposed to the sun at this time, looking at your friend's dry tongue must be very thirsty, you will think about what you would do if you were thirsty, of course, drink water. But according to the drinking habits of friends, 20% of the drinking water in his life comes from boiled water, and the other is a variety of drinks, so drinks are a better answer for the time being, but they are not good enough.

From the list of friends' drinks, soda accounts for the vast majority, cola ranks first, and combined with environmental factors, ice cola seems to be the final answer, but you think of your friend recently in the weight loss period, excessive intake of sugar will be a burden on the body, so ice sugar-free cola is better, but people are generally afraid of no choice, often there is a choice will make people more acceptable, so you will say to your friend "Hurry in, there is ice sugar-free Coke and ice Coke, which one do you drink?" ”

Friends are users, productization is nothing more than to stand in the user's point of view to think about mining needs, but it is said that it is said that product thinking is not only observation, empathy, long-term contact and insight into the industry is also indispensable.

The essence of product communication is to make users comfortable, so that users feel that communicating with you can help them solve problems, but often when communicating with users, we have been in a state of my feeling, without accurately solving fundamental problems for users, patronizing self-hi is particularly easy to fall deeper and deeper.

Finally, to quote the little slut's golden sentence:

Don’t have a good day,have a great day.

Even if the road ahead is difficult, don't let bad emotions interfere with your judgment and decision-making, when you use bad emotions to make products, the products you make are also negative, and you should be cautious about controllable things, and uncontrollable things should be relieved.

This article was originally published by @Your Otter Boy and is not reproduced without permission

The title image is from Unsplash, based on the CC0 protocol