At the beginning of the social division of labor, we still worked by hand, and the productivity of the whole society was extremely inefficient. The advent of computers has improved productivity – the previous work of 10 people may only take 1 person to complete. The emergence of the Internet has made a qualitative leap in the way we work, work more productively, and is no longer limited to the location, completing the entire qualitative transformation. In the current digital era, Internet products are quietly changing our work and life.
In 1996, "Digital Survival Publishing", the American scholar Negroponte mentioned in the book, digitalization will bring people a new way of life: human beings exist in the virtual, digital living space, the application of digital technology communication, work and learning.
At that time, the computer had just entered the Chinese market, had not yet been popularized, and had a "big brother", which was a symbol of wealth and status. Chinese look at the world in a book is tantamount to reading a science fiction novel.
Today, many of the prophecies in the book have been illuminated into reality. Online video replaces videotape, newspapers and magazines have a more suitable way of presentation, and the platform pushes the content that users need most through data analysis.
In the digital age, Internet products are quietly changing our work and life.
< h1 toutiao-origin="h2" > new productivity tools</h1>
Since the development of society, people's productivity tools have undergone several iterations.
From cattle and horses to machines to computers, a series of software tools derived from computers have emerged. For example, Microsoft Office was born in the 1990s, and people can use it to make documents, forms, and PPT and distribute them to other team members. Microsoft Office has been online for thirty years, with more than 1 billion installed capacity worldwide, and is still a commonly used office suite software.
However, with the rapid development of the Internet industry, people's needs for the use of office software are becoming more and more diverse. By 2021, an average of one new productivity tool will be raised every month, which is enough to glimpse the contradiction between user needs and actual resources.
In the traditional collaboration mode, team members create documents and send documents to other members, repeatedly modifying documents is the norm, a PPT file name, after many times modified, suffix version name is often V9, V10, or even larger.
Such an offline collaboration model is not efficient, the team communication cost is high, and it is more likely to be chaotic. The online collaboration tool solves this problem well, allowing multiple members to view and edit the same document online in real time.
Documentation tools, from offline to online, from individuals to teams, reflect a shift in the working patterns of human society. Work is increasingly emphasized as a team, no longer alone.
More new demands arise in such work models, such as brain storms, meetings, work scheduling, and progress tracking. There are many online documents on the market, but most of them are scattered, providing only simple collaborative services. What people are looking forward to is a systematic digital tool that can connect documents, meetings, attendance, and even daily recorded sticky notes with only one product.
Just like the Apple ecosystem, logging on to the same Apple ID, you can have a smooth use experience in different terminal devices, data is shared at any time in different terminals, and the information copied on the iPhone can be directly pasted on the Mac in the next second.
A single function of an online collaborative product is difficult to meet the diverse needs of the team, and forcing the efficiency software of several different functions to be pieced together is also difficult to produce a superposition effect of 1 plus 1 greater than 2. Even if the limitations of team members' space and distance are broken, they still have to waste time in the transmission of information between various tools.
The productivity tools of the new era should be "hand-catching", which means lower communication costs, simpler workflows, and more efficient work patterns. This is very similar to the annual trend keyword that DingTalk mentioned at this year's Future Organization Conference, "digital productivity", which represents the way of working in the next era.
New technologies make this possible.
"Dingtalk" can directly connect video conferences, schedules, projects and other collaboration functions through documents, connecting the organization of the meeting and the sharing, discussion and decision-making of information, and the meeting is more efficient; "Ding gong card" has an authentication function, and can also dock various payment channels; DingTalk documents support online documents, tables, brain maps and other creative forms, and can insert a variety of different formats of creative tools.
DingTalk moves the scenes that may appear in the office from offline to online, and provides a one-stop solution for users' various creative needs, making creation and collaboration simpler.
The cumbersome processes of the old era were accelerated, social efficiency and the organizational efficiency of enterprises were further jumped, and people trapped in the process were liberated and thrown into more valuable things, which was the invisible release of social productivity.
< h1 toutiao-origin="h2" > second, the new decision-making brain</h1>
In 2018, the adoption of a cow was fully connected to DingTalk.
Before that, enterprises have been facing problems: the dairy industry chain is very long, from feed to dairy cow health, from production to quality inspection, any link can not be lost.
In the past, companies relied on primitive human supervision, and administrators spent nearly an hour a day filling out forms, which was complex and error-prone. More importantly, data cannot flow between links, forming data silos that make quick decisions.
Information asymmetry and cumbersome cross-departmental communication are problems that many large companies are prone to, and if you want to solve it, you need to rely on business informatization and digitalization.
Digitalization is like an infinitely connected spider web, each node in the spider web is an independent information center, spiders can stand anywhere in the network, but they are inextricably linked to any node, comprehensively capture the information of each point, and make agile and accurate decisions.
After adopting a cow and connecting the animal husbandry employees to the upstream supplier DingTalk, the whole staff has new productivity tools and digitizes the organization.
After that, the adoption of a cow integrates the silage system with DingTalk, and the business personnel log in to the system, and the information entry such as land survey, harvesting, and transportation can be realized in the APP. After completing the survey, DingTalk will generate a feed pricing list in the background and push it to the supplier through financial review, easily completing the entire process of pricing, confirmation and accounting.
This change has a cascade of knock-on effects: less time to fill out forms, less manpower required, greater productivity, and higher product quality control.
For small and medium-sized enterprises, the biggest pain point of digital upgrading is the lack of development capabilities. Enterprises have an urgent need to digitally transform, but do not have the code capabilities to match it.
The light code development platform provided by DingTalk for enterprises solves this problem very well. Nailing on the underlying architecture, the code becomes modular, and developers do not need to have high development capabilities to create applications for the desired scenarios.
Low code makes everyone a developer, helping businesses lower the barrier to digitality.
The cold rolling mill of Liugang Group in Liuzhou, Guangxi Province, has moved 90% of the factory's business to DingTalk, and through DingTalk's low-code development platform, it has quickly built hundreds of personalized applications that meet its own business needs.
After setting up a digital transparent factory with DingTalk, any equipment abnormalities on the cold rolling mill production line can be quickly notified to people. In the past, the heavy industry industry became "light" due to digitalization.
The meaning of business digitalization is to let digital technology penetrate into business processes such as production, supply and marketing research, production and manufacturing, so that business data can flow in real time and be fully connected, with no error or time difference.
Through DingTalk, enterprises can realize the data connection of different businesses. At the same time, the business system can also connect across scenarios and organizations to realize the connection between business scenarios and communication collaboration, and present chat messages, groups and workbench in the form of group plug-ins, interactive cards, and application robots.
In the end, business digitalization brings enterprises a new decision-making brain, based on the overall control of data, to achieve accurate analysis and decision-making. Improve the efficiency of talent, resources and information circulation to the extreme.
This is in the use of the least silk, weaving the largest net.
< h1 toutiao-origin="h2" > third, the rut of the times</h1>
Recently, DingTalk did a vanishing museum event.
In the museum, there are old objects that were once very popular, but are now replaced by new things. For example, desk calendars, adapters, old-fashioned hard drives, whiteboards.
Nowadays, they rarely appear, but they are all better presented.
Using dingTalk desk calendar, you can reasonably arrange personal work matters and synchronize to the team with one click; DingTalk adapter can realize one-click screen projection of files of various format types; DingTalk makes the old hard disk successfully retire and is passed on in the form of cloud disk; DingTalk whiteboard crosses the distance, so that remote co-creation is no longer novel.
In the iteration of product evolution, people's work and learning are simpler.
This exhibition also has a good heat online, Weibo # once very popular but has disappeared in the topic, some netizens mentioned Wenquxing, Kingsoft Typing Pass and Universal Charge. It is like a national online archaeology, but many products are already unfamiliar to the post-00s.
Behind the enduring heat of the topic is people's surprise at the rapid change of the times, in the thirty years of the development of the Internet, the information produced by human beings has exceeded the sum of thousands of years, social life has changed, and efficiency has been rapidly improved.
From the street-side playing saucer to the NetEase cloud that everyone must install, from the thick travel guide in the bookstore, to the grass planting in the attractions where the Little Red Book can be seen everywhere, from the cumbersome layers of paper applications to the approval process that can be entered at one point on the APP.
In the past, children in the mining area were the most popular game of guessing daddy. The coal miners had the same uniforms and black faces, and Dad stood in front of him, but he couldn't tell who was who.
Nowadays, relying on the digital intelligent mining system developed by DingTalk, miners can detect hundreds of hydraulic support pressure data and real-time position of shearers through DingTalk in their mobile phones without entering the mine, and the work intensity is much lower.
Miners can also be like white-collar workers, neatly dressed and clean, and the game of guessing daddy is no longer popular.
More importantly, coal mining used to be a high-risk occupation, with workers working in the most dangerous places and accidents often occurring. Now, dangerous work can be done by machines, and workers only need remote monitoring and control.
In the digital age, the content, scenes, and processes of the past are gradually reshaped in the disappearance: a lighter, simpler, and more orderly way of working and living. Under this wave, all aspects of social life and work are quietly changing.
The essence of technological development is to allow human beings to complete a migration to the new world. From the disappearance, people can see the clear path of social progress. What has been forgotten by this era is always replaced by better new things.
Those things that disappear are also the ruts of the times.
This article is submitted by @Zhang Meiya and published by Everyone is a product manager, and reprinting without permission is prohibited
The title image is from unsplash, based on the CC0 protocol
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