Parisian design style, do you get it?
Article Source: Our Design Journal
ID：helloskys
Author: Sky
Edit: Twins
When you think of France, you must think of its exoticism, so what else does it think of when you think of Paris? In addition to the various luxury brands we are familiar with, Paris in addition to its own city is very attractive, for fashion has also been leading the entire industry, so today I will talk to you about the Paris design style. Today's article comes from the planet "essence" column, a daily essence article to help you better design.
<h2>01</h2>
<h2>What is Parisian style</h2>
If you want to trace the history of Parisian style, you have to go back to about 100 years ago, the city's fashion and design have begun to be valued, and in the early 20th century, due to local consumption and consequent exports, the Fashion Industry in Paris completely exploded into an industry that generated a lot of wealth.
We would like to pay special tribute to a Frenchman who associated fashion design with fashion style, especially Paris, which still enjoys such a reputation to this day, and we all need to thank the above figure Louis XIV Louis XIV, the Sun King.
From 1643 until his death in 1715, the Bourbon monarch held the record for the longest reigning king in European history, at 72 years and 110 days. France and Paris became the dominant fashion forces during the reign of Louis XIV, related to the extreme centralization of power during his reign. At that time, the royal family controlled the luxury and fashion industries, fundamentally subordinating them to the tastes and characteristics of the royal family.
This fashion played an important role in influencing people in France and abroad, in what was "hot" fashion at the time. It talks about Parisian style in a way that goes beyond court marketing designs and invents ideas such as changing the style and seasons of fashion.
France after World War II was a turning point in the French fashion scene, thanks to the designer Christian With Christian Dior's New Look in 1947, Paris became the fashion capital of the world again. His bold attempt at fashion design at the time was what had made French fashion stand out since the time of Louis XIV, namely the focus on glamour and youth. After being occupied by the Nazis during World War II, these things led to a renaissance of Haute Couture in Paris.
At the same time, the famous fashion magazine, Chanel, was founded in France in 1945, and the famous fashion designer Coco Chanel herself returned to Paris in 1952.
By the 1960s, high-end fashion in France was once again in full swing, which led to great success and sales of (ready-to-wear) fashions by other famous designers. The explosive growth of French design and fashion has led to the grouping of many brands, such as the familiar LV, Dior, which quickly returns us to today.
Today, based on history, Paris already has eight major French luxury brands, Hermès, LV, Chanel, Dior and so on. In addition to luxury brands, parisian style is also used in lifestyle, interior design, outdoor architecture and other occasions.
The iconic tower, a holy place that makes the world want to punch cards, the design of the tower is also very distinctive.
This tower has also been used in many well-known designs, brands, and is synonymous with Paris. There is also the architecture of Paris, which is also full of history and culture.
The new French brand AMI, which has been popular in recent years, was born in Paris, and I also like the design of this brand.
The annual fashion week in Paris, the latest and most fashionable design concepts, all convey the city's design attitude to the world. From interior design to outdoor design, this makes the Design Style of Paris not only exist in the fashion industry, but also in all walks of life. The parisian style is classic, unique and is a very high-end design.
<h2>02</h2>
<h2>Parisian style design features</h2>
After understanding the history of Parisian style, let's learn what the visual feeling of Parisian style is?
▍ 1. Interesting textures
A great feature of the Parisian style is the sense of luxury, often using some very interesting textures, such as the metallic texture of the picture above, and the texture of the feather on the right, which is reflected in both clothing and luxury bags.
Whether it is LV's classic old-flower texture or this year's new model, for different uses of leather, you can feel the ultimate use of texture in the Parisian style. Interesting textures give the product its own unique temperament.
Including these representative store designs in LV, texture is a very core element, look at this LV store design, using a very strong texture as the main visual.
Chanel, another brand from Paris, France, has also put a lot of effort into texture, and their use of clothing texture and bag texture are leading the fashion industry.
Chanel's design in the poster brand promotion also continues the sense of luxury of this texture.
▍2. The use of white (negative space).
Another feature of the Parisian style is that the negative space is used more, the page is more blank, of course, this white is not necessarily pure white, but the sense of page space, which can be seen from some big brand designs, through the atmosphere, empty and simple background, focusing on the element theme.
This set of posters of Hermès is this style, the main body of the character is the model, and the deep undulating hills behind it are used as a foil. Let the page present this dynamic feeling, and let go of the temperament of the self. It can also convey the release of the brand and the feeling of wildness.
The use of white space follows the principle that less is more. Coupled with the Parisian style for the choice of characters, the use of texture, so that the picture forms a focus, at the same time such a design can reflect a strong charm, the visual feeling of the attention, the above picture of the eight luxury brands in Paris, some of the designs, can see such a figure.
▍3. Minimalism
Take Chanel as an example, is a model of minimalism, whether it is the minimalist lines of store design, or to the daily product design, all follow the minimalism, but minimalism does not mean that there is no texture, the texture of the Paris design style, with the minimalist design, so that the design is unique.
The two clothing designs in the above picture are the simplest black and white color matching, with not simple cutting, textured materials, so that the temperament of the entire dress presents a high-grade, elegant feeling.
The baseball design pictured above, Chanel takes minimalism to the extreme, that is, simple color matching, and puts on a delicate texture to make this baseball full of artistic atmosphere. The surrounding billiard table design, a simple logo, the overall billiard table is also used in black.
Look at the above case, whether it is Chanel's perfume, lipstick packaging, or peripheral clock design, simple lines, black and white classic color matching.
Including many designs from Hermès, orange color schemes, plus minimalist packaging. Let the design be simple and exude high-level.
Hermès' industrial design, following minimalism and functional pragmatism, such as the medicine reminder pictured above, is divided into eating during the day and eating at night, which makes the humanistic design warm to every detail.
▍4. Neat and clean
Another major feature of the Parisian design style is that it is neat and clean, which may be related to cultural differences, whether it is their architectural style or humanities, it gives people a clean and tidy feeling.
In terms of clothing design, the Parisian style as a whole gives people a clean visual feeling, even in the dark clothing design, or in different materials, can apply this neat and clean feeling to the fullest.
So, in terms of design, how to use the Parisian style? And what are the characteristics? Let's take a look.
<h2>03</h2>
<h2>The use of the Parisian style in the plane</h2>
▍1. Serif of thick stems
A great feature of the Parisian style design is that in the choice of font, there are more general serifs, and the thick stem of the serif is relatively thick, forming a very sharp contrast, as shown in the above PICTURE OF THE GUCCI poster design, which is a very typical feature.
If you want to make a Parisian style design, be sure to choose a characteristic serif font, here is recommended a free, that is, Google's playfair font.
The poster design above, this font is one of the biggest features of the Parisian style.
The brand poster pictured above is a Parisian style design, large serif font, and the use of textured pictures, making the page very low-key and advanced.
▍2. Use of conjoined bodies
The siamese give the Parisian style soul, and there are very, very many scenes used, which can be used as titles or used directly.
This combination of strokes makes the picture full of elegance and unique temperament, just like the city of Paris is full of mystery.
The use of conjoined makes the design details richer, and the font itself is also decorative, which is a very advanced design technique.
▍3. Eye-catching digital fonts
Paris-style fonts, in addition to the above I said with some English font features, the use of numbers is also very special, the numbers are generally very characteristic, very fascinating, such as the above picture Chanel official website digital fonts, the use of just right.
The digital font is generally relatively large, with the serif as the mainstay, supplemented by the serif of the title, and the contrast with a strong form impact.
The combination of digital font and serif is one of the most representative techniques of the Parisian style, and the magazine sense is also very strong.
<h2>04</h2>
<h2> The use of Parisian style in the interface</h2>
The Parisian style is also used more in the UI, especially suitable for some high-end e-commerce, or some magazine-like designs. As shown above, the graphic layout, clear pictures, with advanced colors, and then with representative serifs, giving people a very advanced visual feeling.
The picture above is the official APP of Hermès, and the overall style presents a sense of magazine, clear white space, bright color matching, and classic serif font.
Chanel official website design, classic Parisian style design, whether it is font choice, digital use, or white space relationship, the overall presentation of the feeling is very neat and clean.
The page maintains the black and white style that Chanel has always insisted on, large pictures, large blank spaces, the use of serifs is just right, simple lines, grid-like layout make the whole page very advanced.
This set of designs is also full of Parisian style, clean and tidy background, module color cards, clear merchandise drawings, serif font design.
<h2>05</h2>
<h2>The use of Parisian style in the web</h2>
In the web page, the Parisian style is also used more, as shown above, the serif of the thick stem, the simple background, and the use of focused characters.
The overall page design is very decent, although the page looks simple, but the details and unity of each point are worth scrutinizing and worth learning.
The two web designs in the above picture are also the classic style of Paris, all the above features are available, serif fonts, blank spaces, neat and clear pictures, etc., all of which make this page full of strong Parisian style.