"Good mountains, good water, good scenery, poetry, oranges and far away."
At the top of the Three Gorges, the poetry orange Festival, the poetic landscape of the Festival has bred a unique Fengjie navel orange. It is another year of "orange" ripe harvest season, the banks of the Yangtze River are hung with golden orange fruits, and the oranges of the chuzhou land are fragrant! The full fruit has been pressed all over the branches, and the fields are full of pictures of harvest, busyness and joy.
In recent years, Fengjie County has improved the quality of navel oranges by optimizing the variety structure, promoting the value-added of navel oranges through intensive processing, and singing the brand of high-quality marketing, and promoting the high-quality development of the navel orange industry. Nowadays, the citrus planting area represented by navel oranges in Fengjie County has reached 370,000 mu, and the comprehensive output value has exceeded 3 billion yuan, which has truly become a cash cow for 300,000 people in the county. From an orange to a pillar industry driving the development of the whole region, every step of Fengjie Navel Orange has been solid and firm, wonderful!
Looking back on the past, Sweet Career has achieved brilliant results
l Orange Expo + Opening Festival to help build a coordinated development of the whole industry chain
Since the opening of the Chongqing Fengjie Navel Orange International Orange Expo and the Fengjie Navel Orange Opening Festival in 2019, once a year, through the Fengjie Navel Orange Industry Chain Display Exhibition, expert keynote speeches, special dialogues and other rich content and diverse forms, to help build a Fengjie Navel Orange whole industry chain coordinated development system. Actively respond to the development trend of the citrus industry and the consumption upgrading situation at home and abroad, promote the transformation and upgrading of the fruit industry with the market as the guide, accelerate the formation of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, and strive to build a modern citrus industry system to achieve the high-quality development goal of the citrus industry in Chongqing and Fengjie.
l Take the "Belt and Road" express train to create new ideas for development
In December 2019, the "Belt and Road Initiative" China • Chongqing Fengjie Navel Orange Industry Development Summit Forum was launched, and the responsible persons of Shunfeng Group, Jingdong Group and Guolin Xinyuan were invited to talk about the international trade environment of the "Belt and Road" navel orange industry, take the "Belt and Road" express train for Fengjie Navel Orange, open up international trade channels to find ways and solve problems.
Alibaba empowerment opens up a new situation of "digital agriculture" in Fengjie
Alibaba Digital Agriculture Announced the Strength of 13 Agriculture-related Business Units in the Economy to Focus on the Infrastructure Construction of China's Agriculture. Alibaba and Fengjie have joined hands to create a new model of "digital agriculture base" that combines "digital + agriculture + commodities" to help farmers. Chongqing Fengjie Navel Orange Standardization Demonstration Base has become the first batch of model demonstration bases of Ali.
l Star Qi helped to drive the Fengjie Navel Orange sales frenzy
The "We Are in Action" column of Oriental Satellite TV invited star Jiang Qinqin, public welfare ambassador Chen Rong, Wang Yaoqing, and ALL IN group Yang Haoming & Roger to walk into Tiejia Village, Yongle Town, Fengjie County, Chongqing City, to help the development of the Navel Orange industry in Fengjie County, selling nearly 40,000 navel oranges in 24 hours. In cooperation with ByteDance Poverty Alleviation, Yang Di, Zhang Jiani, Mao Xiaotong and other stars were invited to jointly shoot and release a short douyin video for Fengjie Navel Orange, achieving sales of nearly 2.5 million yuan!
l Fengjie Navel Orange Guanyin Bridge Sweet Carnival Hi turn the whole city
The 2019 Fengjie Navel Orange Sweet Carnival was grandly opened at Guanyin Bridge! In a joyful gong and drum sound, the scene was crowded, and the citizens of the entire business circle were attracted by the fragrance of Fengjie navel orange. The scene of tens of thousands of people buying is not spectacular, which triggers consumers to rush to buy Fengjie navel oranges. The unique Navel Orange Food Appreciation attracts many foodies, and the famous pastry chefs make orange honey, navel orange cake, orange juice and other navel orange creative foods, and a series of colorful interactive activities of the Sweet Carnival have won the crazy love of the public.
l The industry is full of honors and the reputation of The Navel Orange of the Festival is spread far and wide
In recent years, Fengjie Navel Orange has won awards such as "China Well-known Trademark", "Geographical Certification Trademark", "China Ecological Origin Protection Product", "China's Top 100 Regional Public Brands of Agricultural Products", "Top 100 Chinese Brands Loved by Consumers", etc., enjoying the reputation of "Chinese Famous Fruit", and its brand value is as high as 18.28 billion yuan.
A new journey, wonderful and exciting to continue to move forward
In 2021, the 3rd Chongqing Fengjie Navel Orange International Orange Expo and Fengjie Navel Orange Opening Festival will soon be grandly debuted. This year's Orange Expo and Garden Opening Festival, invited more industry heavyweight guests, the lineup is very strong, not only invited many national ministries, industry experts and business association guests, but also from Singapore, Thailand, Vietnam, Cambodia, Laos, Russia, Arabia and other countries in China, as well as business representatives from Italy, Brazil and other countries, to witness the Fengjie Navel Orange to create brilliant!
At the same time, Fengjie Navel Orange also plans to hold a series of major activities such as the Consumer Help Experience Tide Play Festival, the Cloud Orange Expo and the "Fengjie Navel Orange Sweet China Trip" City Promotion Conference, and the whole network marketing, so as to integrate the communication of the whole link and fully sing the brand.
Sweet opening, Fengjie navel orange is about to be listed
2021 Fengjie Navel Orange is about to open for listing! "When the garden grows, three inches are like gold", the golden fruit described in Du Fu's poem has been heavily hung on the mountain. When the fruit is cut open, the crystalline flesh is exposed, and the sweet aroma comes to the nose. The sweetest thing this winter, of course, is to share the Fengjie Navel Orange with family and friends. Sweet storm, coming soon!
——Natural Tiancheng Fengjie Navel Orange——
Note: The picture comes from the network, if there is infringement, please contact to delete.
Source: Fengjie Navel Orange official public account