Hunan Daily, New Hunan Client, October 17 (Reporter Chen Puzhuang) In the near future, you may see Olympic champions Chen Lijun and Xiang Yanmei use the leisure time of training competitions to live stream goods, recommend agricultural products in their hometown Hunan to the majority of netizens, and recommend good products on the Internet to villagers.
On October 17, the two Olympic champions were invited to serve as public welfare ambassadors of "supply and marketing lang" to help rural revitalization.
Chen Lijun, the Men's 67 kg champion in the Men's Weightlifting Category at the Tokyo Olympics in Anhua, told Hunan Daily New Hunan Client reporter, "Anhua not only has black tea, but also delicious mountain treasures, beautiful landscapes and simple people." Rio Olympics weightlifting women's 69 kg champion Xiang Yanmei said that as a nationally trained athlete, it is incumbent upon her to devote herself to public welfare undertakings and help the revitalization of her hometown and countryside, and hopes to one day personally introduce the golden tea and Xiangxi bacon from her hometown baojing to the world.
The reporter learned at the signing ceremony that the "supply and marketing lang" is a comprehensive service platform for farmers' production and life built by Xinrui Huimin Supply and Marketing (Hunan) Co., Ltd., a direct enterprise directly under the Hunan Provincial Supply and Marketing Cooperative. The platform takes the village-level comprehensive service center as the grass-roots economic organization of the supply and marketing cooperative system, provides support for farmers' production with agricultural material services, agricultural environmental protection services, financial and insurance services, etc., facilitates farmers' lives with logistics services, employment services, convenience services, and cultural and sports activities to the countryside, and helps improve farmers' incomes and help rural revitalization with industrial products going to the countryside and agricultural products going up.
By the end of last year, "Supply and Marketing Lang" had opened more than 400 supply and marketing lang stores in the province, and this year it is still accelerating its advancement, planning to cover more than 80% of the outlets in 22,000 villages in the province by 2023.
"Buying and selling goods, buying insurance products, applying for small loans, filling in training needs..." Zhang Zhibin, chairman of Xinrui Huimin Supply and Marketing (Hunan) Co., Ltd., described the scene of the village-level service center of "supply and marketing lang" to reporters.
Talking about the cooperation with the Olympic champions, Zhang Zhibin said, "The two Olympic champions we signed are from the countryside, through long-term contact, we feel that they have the simple characteristics of peasant children, with hard work, optimism and positive energy, but also love their hometown, understand the countryside, deeply loved by the majority of farmers and friends, hope to work with them, help rural revitalization." ”
[Editor-in-Charge: Chen Puzhuang]
[Source: Hunan Daily· New Hunan Client]