It is normal for objects with endorsement attributes to borrow from each other.
For example, Davidoff in the cigar industry, and Sunac No. 1 courtyard in the architectural world.
On the evening of June 20th, a "Night of Contemporary Art" with the theme of "Design Recreates Our World" was held at the Yifang Art Museum of Chongqing Sunac No. 1 Courtyard. China's first Dlounge cigar cultural experience space authorized by Davidoff also met in Chongqing.
The scene of the "Night of Contemporary Art" activity of Sunac No.1 Courtyard
Cigars, how to complement the courtyard of one?
How will this first cross-border cooperation in China change the lives of people from the former peak?
We visited Davidoff China President Bi Tao to see Davidoff and Sunac No. 1 Academy together to start a new way of life.
The lights in Dlounge are soft and the music is flowing from not far away.
On one side of Dlounge is an exhibition wall. The same warm and soft light outlines the contours of the wine bottle. On the side, there is a neat box of cigars.
Bi Tao, president of Davidoff China, holding a cigar, said: "Did you know that from the sowing of cigars to the final appearance in the store for customers to taste, there will be nearly 300 processes, at least more than 100 hands." ”
Bi Tao proudly said that although so many processes and so many manual operations have been experienced, Davidoff's cigars can still maintain consistent quality, which is a fine control ability.
Davidoff cigars
More often, cigars are a symbolic presence.
As a former pleasure prop, a chunky cigar and a generous glass of single malt whisky have become standard in high-end bars. Today's young people know how to smoke a cigar silently to two-thirds or more, and then show off as the soot still doesn't fall.
However, Bi Tao insisted that with the development of the economy and the entry of national life into a new stage, the connotation of the cigar itself has surpassed that of ordinary tobacco products and has more of a symbolic meaning of a way of life.
"Cigars are sharing special moments with special people on special occasions," Bi Tao said, "a businessman can enjoy his own cigars or share them with business partners; a working class can also buy a box of cigars on a special day, or share it with family and friends." ”
Time beautifully filled, this is Davidoff's slogan – time flies and the aftertaste is long.
"Time is fair for everyone, so how to spend this beautiful moment and important moment in your life is the most important thing for people," Bi Tao said.
The guests enjoyed a live tasting of Davidoff cigars
Everything in Dlounge was "wonderful".
The so-called "wonderful" is a kind of proper fit, whether it is the extension of the space, the decoration of the jewelry, or the warm and thoughtful service, which can make people involuntarily relax. In such an atmosphere, it is true that people are happy to share their joy with others.
Dlounge real-life view
Dlounge is The first cigar cultural experience space in China authorized by Davidoff to be produced by Chongqing Sunac No. 1 Courtyard Yifang Art Museum. In other words, the owners of Sunac No.1 Courtyard can share their highlight moments and important moments with others here in Dlounge. Dlounge carries the weight of life of the owners of Sunac No. 1 Courtyard.
The weight of this life is unworthy.
Bi Tao said that when the Davidoff brand and Sunac communicated, the most important consideration was not to promote (cigar) trading, but to create a young, differentiated attitude and way of life.
"Dlounge, it's a link, it's a circle, it's an organic combination of each other." Bi Tao said.
Whether it is for Sunac or for Davidoff, such cooperation is an innovation and will inject a new life system into the No. 1 Courtyard. "We create a link between real estate owners, cultural atmosphere and high-end lifestyles," Bi Tao said, "for Dlounge, it is closed, with the owners of Sunac No. 1 Courtyard as the circle of the audience; at the same time, Dlounge is also semi-open, it can provide some top brand resources, but also open to people who want to be able to enter this circle." ”
"Dlounge is a parlor for high-end people." Bi Tao said.
At the press conference on the evening of June 20, sunac No. 1 Courtyard's products met with the Chongqing market, although all the suspense has not yet been fully revealed, but from Dlounge, it has been possible to glimpse the life of No. 1 Courtyard.
Sunac No. 1 holds hands with Davidoff because both sides use a commonality.
"The first commonality is that we are all high-end; the second commonality is that we all pursue the ultimate." This pursuit of the ultimate can be experienced in the process of cooperation," Bi Tao said, "even if it is the placement of a decorative object, both sides must go through many times of communication and many run-ins." From a certain point of view, whether it is Sunac No. 1 Courtyard or Dlounge, it has the attribute of "urban orphan product".
Sunac's No. 1 courtyard product is "only customized and not copied". Sunac No.1 Courtyard has grasped the core characteristics of the city, land and people, and has made many innovations, such as the first time that the "Shanshui" curve of Chongqing has been erected on the façade of the building, using unique Sunac high gold and high gray colors.
"We don't want to turn Dlounge into a street full of people, we only have one, and that's in Courtyard One." Bi Tao said.
It is this "common frequency" that opens up a new way of life, with an open attitude to become the future community public space, in such a full artistic space, jointly create a one-stop beautiful lifestyle experience for customers.
In addition to cigars and whisky, the future life of Sunac No. 1 Courtyard is full of imagination and expectations. "Dlounge is cross-border, and the life of Sunac No.1 Courtyard is also cross-border. In the future, we will cooperate with luxury goods such as luxury cars and watches, and we will also cooperate with brands such as liquor and restaurants, and even Internet companies," Bi Tao said, "using the advantages of No. 1 Courtyard and Dlounge to build a place and build a life." ”