In many countries around the world, the recovery of the local economy is still affected by the ups and downs of the epidemic. In order to cope with the unprecedented changes in a century, China is steadily advancing towards the gradual formation of a new pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting the development of each other - and the new development pattern has also put forward new requirements for the development of all walks of life.
Supported by Classmates Feelings Company, CBN Radio and Shanghai University of Finance and Economics Alumni Association jointly launched the "Caizhi Lecture Hall" program to talk with you about "new economy, new pattern, new practice".
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At present, the global international trade pattern is facing unprecedented changes, uncertainties are increasing, and China's foreign trade export industry is facing many challenges. In the face of rising raw material costs, homogeneous competition and soaring logistics and shipping prices, foreign trade enterprises are facing unprecedented pressure, under the new situation, how should foreign trade enterprises cope, in a difficult environment to seek survival and development? Around the relevant topics today we invited people in the industry to discuss related issues with you.
Two guests on today's guest show:
He Yaosheng, General Manager of Wuxi Hesheng International Trade Co., Ltd
Chairman of Suzhou Love Love Cleaning Electrical Appliance Technology Co., Ltd. She Ziqiang
Since the outbreak of the epidemic, the world economy has been greatly impacted and affected. At present, most of the international economies have not fully recovered from work and production, and their production capacity has been greatly affected. China, as the first and second largest economy, also faces challenges.
He Yaosheng said that due to the monetary policy of quantitative easing in the United States, according to statistics, by August this year, the CPI consumer price index in the United States rose by 5.4%, and its inflation index hit a new high in 13 years, which led to the price of commodities and industrial goods and consumer goods in the global economy.
China can not stand alone, imported inflation has also led to China's raw material prices, commodity prices, etc. have risen, which has also led to the cost of enterprises to rise, which is the most important impact on foreign trade enterprises at present. Specifically manifested in the cost of raw materials, labor costs, transportation costs three major factors.
She Zhiqiang frankly said that from the perspective of foreign trade export data, it is very eye-catching, but behind the bright data, we must see the current situation and the responsibilities of foreign trade export enterprises. At present, China's export products still tend to primary products, our added value is still very low, or focus on the export of labor-intensive products, which is our objective form. Under the new economic situation, how foreign trade export enterprises can seize this opportunity is very important.
With the impact of the epidemic, the amount of our Chinese export enterprises has increased sharply, but behind the sharp increase in the amount, we are under the pressure of costs and profits. Whether it is domestic sales or export sales, they are facing two problems. First, the shortage of resources, because the shortage of resources is long-term for human beings, especially the resource raw materials are always in short supply, but our demand is constantly rising, which directly leads to the imbalance between supply and demand.
Among all the rising cost factors, the cost of logistics and transportation is an important influencing factor for foreign trade enterprises. As an important part of the supply chain of export enterprises, the cost of the logistics and transportation industry has risen year by year, and there are two kinds of transportation costs that have increased at present, one is the domestic cost, and the other is the cost of international ocean freight transportation.
He Yaosheng gave an example, "Due to the epidemic, countries have taken control measures, the container in the port is piled up, the port workers in many countries are seriously understaffed, and no one unloads or the unloading speed is very slow, completely unable to keep up with this rhythm." There are now 79 giant ships roaming the long beach next to Los Angeles, why? Because no one unloaded, waiting in line. Because the transportation of containers is a system, why do you want containers to pass, and then you want to come back, there must be empty containers to come back, or you want containers to come back, so that is a normal flow, if you have something that can't be unloaded in the past and piled up there, and there is nothing back, it is an unbalanced state. ”
In the face of various operational pressures, how should our foreign trade enterprises cope? She Ziqiang has his own point of view. Whether it is a buyer or a seller, the finally raised price will definitely be transferred to the terminal consumption, and CIF will be done before because the profit is very low, hoping to make a profit through the difference in freight, because the price gross profit is too low. Now at this time and another, the freight has risen, although it is borne by the customer, but the goods are not shipped out for objective reasons, and the guests cannot bear this price.
The situation in the world economy is changing, especially the epidemic has brought us opportunities. China has ensured that China's foreign trade export enterprises can quickly resume normal production. As a global manufacturing base, This pattern will not change, but the quality of China's export products must become higher and higher. With the continuous improvement of people's demand, the added value of imported products is constantly improving, and the added value of export products must also be improved. It must be realized from "Made in China" to "Made in China".
Under the new pattern, many enterprises have begun to turn their attention to the domestic market and aim at the huge domestic consumer market. Shanghai is vigorously building an international consumption center city, the domestic consumer market is also seen by many enterprises to see the development opportunities, as an export-oriented enterprise, is also in the layout of the domestic market.
Under the background of international and domestic dual circulation, export-oriented enterprises have rich product development capabilities and manufacturing capabilities. However, it should also be noted that the needs of the international market and the domestic market are different. Chinese have their own consumption habits, consumption preferences, the same, each country's consumer market is different, but from the perspective of future development direction, it must be two legs at the same time to avoid being affected by a certain aspect.
Not only to enhance the pricing power of their own products in the international market, but also to find ways to meet the needs of domestic consumers, constantly develop products that meet the needs of the domestic market, and establish their own sales channels, of course, this is not an overnight opportunity, but sometimes you may also have to force yourself to work hard to change.
The new crown pneumonia epidemic will have a negative impact on China's imports and exports in the short term, but in the long run, it will not change the basic situation of the under pressure of China's foreign trade development. Of course, it is inevitable that global international trade will have certain negative spillover effects, and under the new situation, it will also test the response ability of countries to a certain extent, but with the recovery of China's economy and foreign trade after the normalization of epidemic prevention and control, the development of global international trade will return to its potential level. As a foreign trade enterprise, while constantly adapting to the general environment, it is the proper meaning of survival and development to practice internal skills, change ideas, and actively cope.
Author: Cui Qi
Editor: Zhang Tianyi
Producer: Wang Junji
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