There is a bun shop in Dezhou, Shandong, just open in Yuanqiao Town, the business of this bun shop is not very good, the bun in the shop is 2 yuan a piece, but no one buys, the boss simply raised the price of the bun to 20 yuan, and guess what? Customers rushed to buy, and the boss earned 200,000 yuan in just one month.
Everyone sees that it must be strange here, if people's products can't be sold, they will engage in price reduction promotions, why does this boss do the opposite? Not only does it not negotiate the price, but it increases the price, but the customer will still buy it? What's going on here? I'm going to tell you about it today.
<h1 class="pgc-h-arrow-right" data-track="4" > case background</h1>
The owner of this bun shop is the protagonist of the case that I want to introduce to you today. The boss's surname is Liu, 47 years old this year, can be regarded as a friend of mine, I have known each other for many years, but there is not much contact. Lao Liu has been running this bun shop for some years, and the family relies on this bun shop to feed, and the business of the bun shop is not good, but it is not bad, it can only be called insufficient and hungry.
Old Liu, this person, does not have any lofty ambitions, his idea has always been very simple, as long as he can provide his son until college graduation, then he plans to retire and enjoy happiness. Originally, Lao Liu's son still had two years to retire, but the new breakfast restaurant next door was moved, and the shop was diverse and the price was not expensive, which was deeply loved by nearby residents.
And Lao Liu's bun shop? Also sell some buns, soy milk, fritters and the like, the customer's choice is not so much, naturally can not get others, Xiao Liu's business will plummet.
During that time, Lao Liu thought every day, what can I do about this? My son has not yet graduated, and he will have to get married and buy a house in the future, and now his job of making money has been robbed by others, and he feels that the road ahead is gray. In fact, this kind of thinking of Lao Liu is very disgusting in my opinion, and I think that when we encounter problems, we should find a way to solve them, rather than complaining about ourselves here, he is really too negative, and this is the reason why I don't have much contact with Lao Liu.
Then again, Lao Liu's business has been robbed of a lot, he is full of bitterness and plans to find someone to complain, just my career is also related to solving these business problems, so he asked me out to drink, and by the way wanted to ask me for a favor. I also did not refuse him because of the love of many years, so I answered this appointment, and after understanding his specific situation, I also helped come up with some ideas. Fortunately, Lao Liu this person, negative to negative, he is still more willing to listen to my opinion, according to my idea began to make a little changes to the bun shop, the result is really not to say, Lao Liu not only won a large number of customers, but also earned 200,000 a month, making a pot full of pots.
<h1 class="pgc-h-arrow-right" data-track="4" > scheme introduction</h1>
First, increase the price of the bun, the original price of 2 yuan bun, now sold to 20 yuan.
Second, as long as the customer scans the code to become a member of the bun shop, then the customer can go to Lao Liu every month to receive 200 yuan.
The above two points are the ideas I helped Lao Liu out, will you feel very ridiculous when you see this? After all, no one will buy a bun for 2 yuan, so why should the price rise to 20 yuan, and someone will buy it? Not to mention sending customers 200 yuan, then let alone making money, not to lose money is lucky. What the hell is going on with this activity? Let's take a closer look.
Any industry, as long as you understand the industry's money-making model, know how to use some small methods, business problems can naturally be solved. For more money-making cases and marketing tips, you can take a look at the column below, mastering ready-made business strategies.
<h1 class="pgc-h-arrow-right" data-track="4" > profit analysis</h1>
Let's first talk about the first point: in fact, the price of the buns in Lao Liu's shop has not changed, but the way of selling has changed. The original signboard said that the bun was 2 yuan a piece, and now it has been replaced by 20 yuan 10 buns.
The price is still the same, right? So why change the way of selling can attract customers to rush to buy it? Quite simply, because Lao Liu launched a giveaway, as long as the customer buys a 20 yuan bun in the store, then you can get a bucket of laundry detergent for free.
If you go to the supermarket to buy this laundry detergent, let alone 25 yuan, now as long as you buy 20 yuan buns in the old Liu store, in addition to getting 10 buns, you can also get a bucket of 25 yuan laundry detergent, you say, will there be many customers to buy?
But in fact, the laundry detergent is said to be priced at 25 yuan, but in fact, the cost is relatively low, that is, 8 yuan a barrel, after all, Lao Liu is a large number of purchases. And what about the cost of 10 buns? It is less than 10 yuan, so calculate it, is it not every 20 yuan of buns sold, Lao Liu can earn 2 yuan?
Of course, the profit of just 2 yuan is indeed not enough, but this trick is only used to drain the flow, and the specific profit depends on the second trick.
Now to talk about the second point: when Lao Liu used laundry detergent to attract a large number of customers into the store, he told customers that as long as they scan the QR code in the store, they could go to the store every month to receive 200 yuan.
Of course, the 200 yuan is not cash, but every time the customer spends in the store, he can use this card to deduct 20% of the amount, if he does not use it within a month, then the remaining money will be emptied. If you don't run out of $200 this month, you'll get less for the next month.
For example: if a customer only spends 100 bucks on his card this month, he has 100 left on his card, right? At the end of the month, if the balance of 100 yuan has not been spent, then the balance of 100 yuan will be emptied, and when the customer goes to Lao Liu next month to collect money, he can only receive 100 yuan.
The reason why Lao Liu will do this is to promote customers to come to the store to consume more, after all, other breakfast shops can not deduct 20%, if customers do not care about this cheap, Lao Liu will use a gradually decreasing way to weaken the customer's qualification to take advantage of the store.
Of course, no matter what kind of activity, what plan, it will have certain loopholes, just like the two ideas I helped Lao Liu out, in addition to doing the above two activities, there are some details of the problem. However, here is a limited space, I will not say more here, more details of processing, I have been included in the following case collection, business problems friends may wish to click to see, I hope to help you.
Finally, Lao Liu in this way, the bun "increased" to 20 yuan, not only won a large number of customers, but also in just one month, the income of 200,000, made a pot full of pots.