The order volume of nearly 60,000 brands in the Jingdong 11.11 pre-sale period doubled year-on-year, and the trend of guangdong user consumption upgrading was obvious

Reading Chuang / Shenzhen Business Daily reporter Chen Shu

At 8:00 p.m. on October 20, the Jingdong 11.11 pre-sale opened, as of 24:00 on October 28, there were 2 days before the end of the pre-sale, and the order volume of the 59,688 brand pre-sale period increased by more than 100% year-on-year. The consumption potential of Guangdong users has exploded, and the turnover of rural areas in the sixth-tier areas, that is, counties, has increased by more than 10 times year-on-year, which is significantly higher than that of other regions. Among the user groups of different ages, the consumption power of 16-25-year-old users is bursting, and the sales volume in the pre-sale period has increased by more than 10 times year-on-year.

Compared with previous years, the trend of consumption upgrading in Guangdong is obvious. Among them, from October 21 to 28, the turnover of the pre-sale period of Jade Jade Jewelry increased by 685% year-on-year, the turnover of the pre-sale period of flowers increased by 139% year-on-year, and the turnover of the gold pre-sale period increased by more than 58% year-on-year. The turnover of health drinks and health examination pre-sale periods increased by 264% and 177% respectively year-on-year. The turnover of the ski sports category in the pre-sale period increased by 87% year-on-year.

It is worth mentioning that this year's new product consumption has increased by a high times, and the turnover of cutting-edge brands has increased by 10 times. According to Jingdong Little Cube data, during the Jingdong 11.11 pre-sale period, the turnover of new smart home products increased by 244% year-on-year, the pre-sale order volume of smart clothes dryer increased by more than 3 times year-on-year, the pre-sale order volume of smart computer lifting table increased by nearly 4 times year-on-year, and the pre-sale sales of smart wearable devices increased by 130% year-on-year. During the pre-sale period of the cutting-edge brand, the turnover of the maverick official flagship store, soinlove jewelry flagship store, AND PRAMY Berry Beauty Jingdong self-operated flagship store increased by more than 10 times year-on-year.

In addition, the new trend of domestic products, mobile phone beauty home domestic products high multiplied growth. At 8 p.m. on October 20, domestic mobile phones first ignited the boom of domestic goods 11.11. The pre-sale started for 1 hour, and the pre-sale sales of Xiaomi mobile phones exceeded the sales volume on the first day of last year's pre-sale; the pre-sale sales of Vivo increased by more than 10 times year-on-year, the pre-sale sales of OPPO increased by 175% year-on-year, and the pre-sale order volume of the Glory high-end flagship series increased by 170% year-on-year.

Review: Tan Lugang