There are no successful enterprises, only the enterprises of the times. When the torrent of the times resonated with the efforts of business, the peak of business was formed, and in the past 70 years, such examples abound.
From the past 20 years of business changes, offline shopping, TV shopping is weakening, e-commerce platform has become the main channel for consumers to shop, in the social information generalization and consumption of personalization of the tide, Alibaba rapid development, Alibaba has thus become the biggest winner in the development of China's e-commerce industry.
Many netizens said that it was Ali's Ma Yun who promoted the development of China's e-commerce industry, but to be precise, it was the times that created Ali and achieved Ma Yun.
Ali has become a domestic Internet star company, and Ma Yun himself has gained great fame. How to say it? In the years when Ma Yun was in charge of Ali, Ali really couldn't find an opponent with a telescope in many fields.
However, with Ma Yun's retirement from Ali, Ali's overall development trend has now encountered unprecedented challenges. First of all, in terms of the company's market value, in just 1 year, Ali's stock price fell from the highest point of 309 to 135, down nearly 60%, and the market value fell from more than $800 billion to $388.1 billion, and now there is no bottoming out.
It is worth saying that Ma Yun, who has always said that he does not like money, has cashed out 41 billion yuan before the high point of Ali's stock price.
So the question is, what are the main problems facing Alibaba today? Let's take a quick look at it!
1. E-commerce field
Although Ali e-commerce is still the most profitable e-commerce platform, Pinduoduo and JD.com and even a number of live e-commerce platforms have caused a strong impact on Ali e-commerce. What is even more frightening is how to better drain Ali e-commerce from the outside in the future, which is a problem that Ali e-commerce has to face.
It is worth saying that Ali's e-commerce has been impacted, and Alibaba Cloud and payment and other businesses are also facing no small problems. In this piece of cloud business, HUAWEI CLOUD is now grabbing orders at a low price, and Tencent Cloud is also eyeing the tiger; paying this piece, Huawei has begun to enter the payment business, and cloud flash payment is also emerging.
2. Policy changes
With the anti-monopoly and strong supervision of the platform economy, Ali's first-mover advantage formed through competition has been significantly weakened. You know, Alibaba was previously fined 18.2 billion yuan for unfair competition.
It is more worth saying that in the context of the Sino-US technology war, we feel the importance of core technology more and more, and we will comprehensively develop hard-core technology in the future, mainly in the fields of chips, new energy and high-end manufacturing.
It is at this juncture that Alibaba has increased its investment in community group buying and said that there is no upper limit. Ali's large-scale investment in community group buying shows that his sense of social responsibility is extremely lacking. The direction of high-tech enterprises is scientific and technological innovation, not in the name of science and technology, for the enterprise's own profits, high-quality enterprises, should bear more social responsibilities.
3. Alibaba's corporate culture has been questioned
Ma Yun once said that Ali has become a company for 102 years, and if it wants to complete this mission, it must be driven by corporate cultural values.
But what surprised everyone was that whether it was the previous Ali employees grabbing the mooncake incident, or Jiang Fan's derailment and Ali employees suspected of sexual assault, Ali failed to give a convincing reason for dealing with these incidents.
Perhaps some netizens will say that Alibaba is one of the companies with the smoothest succession of domestic management, and the combat strength of the Ali team is still strong. If this is really the case, then why did Daniel Zhang after taking over the presidency not come up with a convincing record for more than 2 years at the helm of Ali? If the Ali team is still strong, why is Ali, who holds various resources, suppressed by the US group in the field of local life services?
In a word, Ali now needs to solve a lot of problems, do not blindly comfort yourself. At least Chun Gongzi does not see ali reversing the point at present. I don't know what you think?