Men and women who eat and drink, the great desire of man. Among the "five tastes" we are accustomed to, spicy is an indispensable one. And the place where the spicy food is the most popular, the Sichuan-Chongqing area is definitely ranked first. Sichuan cuisine is not only loved by locals, but also has many fans throughout the country and even the world. British writer Fuxia Dunlop praised Sichuan cuisine, and her book "Sichuan Cuisine" bluntly expressed her thoughts in the subtitle - when she tasted Sichuan cuisine, she also tasted life.
Among the "five tastes" we are accustomed to, spicy is an indispensable one. And the place where the spicy food is the most popular, the Sichuan-Chongqing area is definitely ranked first.
No spicy and unhappy jianghu
In essence, in the catering industry for more than 20 years, Sichuan cuisine is also one of the most influential cuisines in China. Its main spicy, like two sharp blades, penetrates deep into the table of the Chinese people, attacks the city, and even changes the taste of people in some areas that do not eat spicy. But in the final analysis, Sichuan cuisine still belongs to the orthodox division of cuisine, such as "Jufeng garden" and "Rong Paradise", which are quite stylish restaurants, and for ordinary people, they still have some palace meaning. What the public prefers is the "jianghu cuisine" that "grows barbarically" on the basis of Sichuan cuisine.
In the catering industry for more than 20 years, Sichuan cuisine is also one of the most influential cuisines in China. /Figure unsplash
Lan Yong, a professor at Southwest University, once summarized the characteristics of "jianghu cuisine": "In terms of appearance, it is often characterized by a large plate (large vessel, a large amount), the knife work is simple and rough, the taste type is spicy and hot on the cannabis (with sea pepper, pepper, pepper, pepper, ginger and other raw spices), heavy oil and fresh flavor (more oil with incense), the ingredients are chowdered and diverse, and in the way of operation, a dish stands (unique punch), and can be a single independent façade.
As the name suggests, "jianghu cuisine" is the fusion of dishes from all over the world, and its biggest characteristic is that it has a strong jianghu atmosphere. It is rough and miscellaneous, has no requirements for ingredients, and there is no formula in its preparation. But it doesn't look like a high-end "jianghu dish", but it has the most stringent judgment standard in food, that is, it is delicious. Because only in this way can people who are mouthy eat well and have fun.
Despite all-encompassing, there are still some conventional dishes in "Jianghu Cuisine". For example, spicy pots and sauerkraut fish. The former is deeply rooted in the essence of "jianghu cuisine", it is "sea and river, inclusive", all kinds of ingredients can be cooked in the pot and stir-fried, stirred, they are integrated with the sauce. Meat, vegetables, beans, and mushrooms merge with large peppers, pickled pickled peppers, and peppercorns to finally achieve a taste upgrade. After maturity, the incense pot is "competing for glory", but it also "performs its own duties", crisp, soft, and bursting, and everything is available.
Despite all-encompassing, there are still some conventional dishes in "Jianghu Cuisine". /Figure unsplash
Sauerkraut fish is a dish with quite a regional characteristic of Chongqing in the "Jianghu Cuisine". It originated in northern Jiangjin, known as the "Jinma Fortress". Locals like to eat river fish, and their diet also has the habit of pickling kimchi, and the combination of the two also has this dish. The whole green vegetable, cut in half, has been precipitated in the clay pot for time and becomes crisp, tender and sour. The cooked fish meat is placed in the broth together with the old altar sauerkraut to make a human delicacy.
Some of the drinks in the Sichuan-Chongqing region also have similarities with "Jianghu cuisine", they are hot and fierce, although rooted in the folk, they all reveal the fireworks in the rivers and lakes. For today's young people, eating such a meal on a tired day can not only satisfy the taste buds, but also feel the love of life evoked by the dish to a certain extent.
The pyrotechnic atmosphere behind the food
Food documentary filmmaker Chen Xiaoqing has mentioned one of his views in several interviews, he believes that food is the encounter between man and nature, is a way to understand the world. In fact, food also carries people's love and expectations for life. Take "Jianghu Cuisine", for example, from the first day of its appearance, it has a strong flavor of the city.
Food carries people's love and expectations for life. /Figure unsplash
Originally born on the riverside and street corners of Chongqing, the chef has something to do, informal, and sometimes a good dish, probably from the chef's flash of inspiration. This is also its greatest charm, no matter what social class, is willing to stop and taste it. As a result, this strong atmosphere of life spread between the streets and alleys of the mountain city and the stoves of the people's homes.
When life is satisfactory, this kind of national cuisine is a boost to a good mood; if the days are not going well, then eat a few bites of "jianghu cuisine", and you will suddenly feel comfortable and comfortable. Fuxia Dunlop wrote of a similar feeling in her shark fin and pepper: "The pleasure of food has led them to find a refuge when their lives and careers have suffered setbacks." Those who are exiled and frustrated in exile can also find solace in eating; life is bitter, but food can bring a temporary sweetness. ”
The joy of food has led them to find a refuge when their lives and careers are frustrated. /Figure unsplash
It seems to be a simple taste, but it actually contains a huge amount of energy. It makes life more concrete, and when people want to be healed, this pyrotechnic atmosphere contained in the food is the perfect solution. In fact, if you want to chew your life to taste and live a life, you often rely not only on your mouth, but also on a heart soaked in human fireworks. This is what we often hear about" the "fireworks in the world, the most soothing to the hearts of mortals." Wang Zengqi once said something similar, saying: "Four square food, but a bowl of human fireworks." ”
Therefore, the popularity of "jianghu cuisine" is not only because of its own taste, but also because it represents life itself. But it must be admitted that this traditional cuisine is also facing new challenges. When it tends to be homogeneous, how to do it differently from others, and how can we create new dishes? This is all a problem in front of the catering people.
A new solution to the national tide of traditional eating
In recent years, in order to cope with the problem of the decline of traditional cuisine, more and more diners have begun to try to cope with the way of "national cuisine". The so-called "national tide cuisine" refers to the debugging of some past flavors and the use of trendy methods to make more young people accept.
In fact, "national cuisine" is not just about reproducing a certain taste, it is designed to let people have a more dimensional understanding of food. Traditional cuisines with distinct cultural characteristics have also faded the stereotypes in the process. Whether it's the taste or the way it's presented, they're changing. This has also become a new trend in the current development of the catering industry.
In fact, "national cuisine" is not just about reproducing a certain taste, it is designed to let people have a more dimensional understanding of food. /Figure unsplash
Pizza Hut, which aims to create "Chinese flavor in Western restaurants", has been trying to innovate and break through on the road of inheriting national tide cuisine and presenting human fireworks. As early as 2019, Pizza Hut launched the concept of "Chinese flavor". Inspired by famous dishes from all over the country, they have launched a series of Chinese and Western fusion dishes such as fruity and wood flavored roast duck pizza, rock sugar plum vegetable slow cooked beef pizza, Sheng Shi double pepper chicken pizza and so on. In the second year of "Pizza Hut Chinese Taste", they went back to the Song Dynasty and launched Dongpo steak and Dongpo beef pizza. Last summer, Pizza Hut launched the hot dried noodles of crayfish with cai linji and other long-established brands at the time node of the students' college entrance examination, which is not only a tribute to regional culture, but also a boost to the city and the student group. Not long ago, Pizza Hut went deep into the noodle province of Shanxi, and jointly created the Simerson cheese knife noodles with the "intangible heritage" inheritors of knife-cut noodles.
Pizza Hut has always paid great attention to the inheritance of tradition in product research and development, "inheriting rather than following the ancient, innovating without abandoning the old". With the change of times and tastes, Pizza Hut continues to give new meanings to food, while restoring the classic taste, but also allowing the culture in food to flow, and the fireworks in it have also been best reflected.
In September 2021, Pizza Hut cooperated with Jiang Xiaobai to launch a joint product.
In fact, they have always maintained a passion and respect for traditional local cuisine. In Pizza Hut's view, whether Western or Chinese, people's love of food is essentially the same. Therefore, they have been consistent with the "fusion of Chinese and Western cuisine", looking for a good Chinese taste based on the public, and then combining their own characteristics to improve. Tradition and contemporary, East and West, thus collide with the food with a wonderful spark.
This time, they walked into the streets of the city, went deep into the alleys, and found the most pyrotechnic "jianghu dishes". Pizza Hut used it as a source of inspiration to introduce multiple flavors and create the "Fireworks jianghu" series of cuisines. The reason for choosing this popular food category is not only because of the high popularity of "jianghu cuisine", but also because Pizza Hut found in the survey that the most popular flavor type in Chinese flavor is spicy.
Pizza Hut "Spicy Saucepan Style" Super Supreme Pizza with "Sea Bass Water" Sauerkraut Sea Bass Pizza. / Zebra Pictorial
The "Spicy Pot Style" super supreme pizza is one of the bearers in "Fireworks". Pizza Hut carefully selected a total of 10 ingredients from five meats and five vegetarian dishes, paired with Da Hong Pao peppercorns and a variety of chili pepper combinations, to restore the original taste of the spicy pot. At the same time, Pizza Hut has integrated the unique petal cheese cake edges with 12 shiba buns, which greatly enhances the layering of this meal. Rich ingredients, aromatic, spicy but not dry taste, no matter who the diners are, you can enjoy it.
The series of "sea bass gets water" sauerkraut sea bass pizza is also not much more. "2020 China Catering Big Data" shows that the number of searches for "sauerkraut fish" has surpassed "yellow stewed chicken" and become a veritable "national cuisine". As a result, Pizza Hut selects thick and juicy leafy mustard greens, prepared in an ancient way, and fermented and marinated for about 30 days before merging with large sea bass meats. Sauerkraut is tender and crisp, the fish is smooth and delicate, and the soft outside and soft on the inside, the fragrant Zhizhi bun, this local cuisine has also reached the extreme in multiple taste experiences.
The "Spicy Pot Style" super supreme pizza is one of the bearers in "Fireworks". / Zebra Pictorial
It is worth noting that the naming of this dish is also a tribute to tradition. Chinese people are very concerned about good color, people often say "more than every year" and "good luck" at the dinner table, which is a kind of expectation for life. And "sea bass get water", taken from the harmonic sound of "like a fish gets water", which naturally contains a beautiful meaning. It can be seen that Pizza Hut's ingenuity is not only in the food itself, but also in the culture derived from the food.
The Chinese taste with a good foundation of volkswagen, combined with Pizza Hut's cake base and cheese characteristics, can be said to be the icing on the cake at the taste level. The fusion of Chinese and Western flavors also reflects Pizza Hut's thinking and understanding of the taste of the national tide. They don't just focus on the food itself, but they also gain insight into changes in people's preferences and trends in popular flavors.
At present, the concept of "national tide cuisine" has penetrated into the catering industry. It requires the main body of creation to fully consider the product design and food taste, and the new solution given by Pizza Hut is to dig deep into tradition and combine its own characteristics with it. Under the general trend of "national tide", Pizza Hut provides a model that breaks the boundaries between East and West and ancient and modern, so that food can shine dazzlingly on the table of young people.
Pizza Hut and Jiang Xiaobai jointly launched a wine and pizza set. / Zebra Pictorial
In addition, in Pizza Hut's grilled wing product lineup, we are also pleased to see a new member - "Hero True Color" Jianghu Grilled Wings. In addition to the original classic taste, the Tianfu Chuanxiang flavor was also introduced this time. For young people, it is most appropriate to recognize traditions and understand customs through food.
People often say, "Only when there is a dish and wine can there be a life." "Pizza Hut knows this. In mid-September, Pizza Hut cooperated with Jiang Xiaobai, who was newly born with old flavor and new wine, to integrate Western-style meals with fruit cube white grape flavor and pure flavored liquor, and launched 4 limited new products, which also allowed consumers to get a new experience on the taste buds while completing the cross-border.
Only when there is food and wine can there be life. /Figure unsplash
Pizza Hut has always been well versed in the preferences of "Generation Z" consumers and empathized with their fearless expression of their attitude towards life. While constantly innovating products and visual upgrading, it also has a precise insight into market changes, conforms to the trend, and works with Jiang Xiaobai to create a feast for young people to share vision and taste. While bringing new flavors, they also guarded the fading fireworks on our tables with practical actions, just as they said: "There are stories of food, and there are rivers and lakes when you drink." "Perhaps, the jianghu of martial arts has disappeared, but the jianghu that belongs to the tip of young people's tongues has just begun."
In addition to "Jianghu Cuisine", Pizza Hut, which respects and respects traditional culture, also launched the "Summer Palace of Three Mountains and Five Gardens" theme mooncake during the Mid-Autumn Festival. As a typical "Chinese taste", the taste and cultural connotation of mooncakes are the most valued by the Chinese people.
Therefore, Pizza Hut has continuously debugged during the development process and finally determined the taste of red bean cheese, cheese and salted egg yolk meat puff pastry. In terms of shape, Pizza Hut left the most classic patterns of the Summer Palace, "Sacred Deer TaLian", "Ruihe Gaosheng" and "Treasure Bottle Protection" on the crust. Inside, it is a filling that is highly accepted by the Chinese people. And the appearance is the most auspicious wish in traditional culture. Both inside and outside, giving people the enjoyment of taste buds, but also passing on the beauty of culture to more people.
Pizza Hut is constantly commissioning during the development process. /Figure unsplash
From this perspective, Pizza Hut is not only at the food level, but to some extent, it has also become a platform for people to think about life, feel history, and taste culture. Here, people can taste the fusion of Chinese and Western products, but what they can get is far more than just a mouthful.
In the context of the national tide, there are many elements of "ancient style" and "national style", but there are few catering brands like Pizza Hut. They stand on a higher, more far-reaching point, walk into chinese traditions, and gain insight into people's real needs in food and life. On the basis of inheriting excellent characteristics, Pizza Hut combines the characteristics of Western food to express and create. And that ingenious dish also leaves the human fireworks that our hearts desire on the table.