Promoting the high-quality development of the cultural tourism industry and accelerating the construction of a strong cultural tourism zone is the clear direction of the state for the cultural tourism industry. Specialty cuisine is becoming a powerful grip on rural revitalization and urban brands. Nowadays, Funing County, known as the "Jianghuai Happy Land", is undergoing innovative practices, which has also ushered in new opportunities for Funing cuisine in the process.
In order to further promote the development of cultural tourism in Funing County, on July 23, at the invitation of the Funing County Committee of the Communist Party of China, Mr. Jia Yunfeng, an expert of the United Nations World Tourism Organization (UNWTO), and Ms. Wang Ying, tourism planner of De'anjie Global Consulting Group Shanghai Company, inspected Funing County. During the period, key tourism resources such as Chayukou Ancient Town, Colorful Agricultural Park, Jinsha Lake Scenic Area, Majiadang Tourism Scenic Spot, Taohuayuan Ecological and Economic Zone, and Miaowan Ancient City were visited on the spot, and in-depth research was conducted on Funing cuisine.
Funing County has a long history, the Song dynasty called Miaowan, here is still the famous red land, during the War of Resistance Against Japan, in order to further take culture as a sharp weapon, cooperate with the anti-Japanese struggle, inspire the people, and fight the enemy, Marshal Chen Yi considered gathering the cultural people in northern Jiangsu, because of the concern for the diet of literary and art workers, so that Funing cuisine has a unique place. The legendary story of selling rice cao also makes the food closely linked to Funing.
The General Specification for Huaiyang Cuisine, issued in 2009, defines Huaiyang cuisine as follows: "Dishes that originated in Jiangsu and developed under its influence and conform to the eating habits and fashion trends of Jiangsu residents." Also known as Jiangsu cuisine. ”
It can be seen from the geographical location that Funing County is close to Huai'an and Yangzhou, and funing cuisine belongs to the traditional Huaiyang cuisine. Funing has made great contributions to the development and promotion of Huaiyang cuisine, and the main brands in Huaiyang cuisine, such as soft pocket long fish, clear soup meat balls, and large boiled dried silk, have a long-standing relationship with Funing.
Although Funing cuisine has the characteristics of Huaiyang cuisine and belongs to the same Jiangsu cuisine, but one side of the water and soil to raise one person, Funing cuisine has formed its own unique charm.
It uses local ingredients as the main ingredients of the dish, supplemented by characteristic accessories, and makes healthy dishes suitable for the season according to the different seasons. Pay attention to the initial processing of raw materials, highlight the soup to maintain the original taste, attach importance to the beauty of the dishes, and emphasize the five major elements such as color, aroma, meaning, taste and shape.
In Funing, ancient towns and ancient cities are the narrators of a long history. Yukou ancient town has a history and culture of thousands of years, in the history of the development of Yukou, the culture of business travel was once very prosperous, after the Qin and Han Dynasties, here began to cook salt, experienced the Southern and Northern Dynasties, Tang Dynasty, Song Dynasty, etc., Yukou's commercial and trade transactions are even more prosperous. As early as the Ming and Qing dynasties, it was an important shipping town and military strategic place in northern Jiangsu, and was one of the top ten famous towns in Yancheng.
In the process of building the ancient town, the ancient street is an effective way for people to understand the culture of the ancient town, and on the old street restored according to the original appearance of the ancient town of Yukou, traditional crafts and modern life coexist harmoniously. On Guzhen Street, there are pavilions such as swallow culture hall, big cake museum, Yukou humanities hall, Kong Shangren memorial hall and so on. Among them is the museum of gastronomy as the highlight.
Food is not only an exhibit in the museum, but also a delicacy in people's mouths. Funing Cake is a special cuisine of Funing, and the registered trademark of "Funing Cake" that has been declared has been approved by the State Administration for Industry and Commerce, becoming the first case of a geographical indication collective trademark named after a county-level place name. According to legend, after tasting the Funing cake, the Qianlong Emperor greatly appreciated it and gave it the name "Jade Ribbon Cake". In Funing, during the Spring Festival, every family must have Funing cakes, and when you wake up on the morning of the New Year, you must first eat Funing cakes, which means to ascend step by step.
In addition to Funing cakes, Funing soft long fish, Funing Qiqiao tea dried, Majiadang crab, clam meat balls, Banhu mutton soup, Ningfu Liuxi, Shuoji Bu page and so on are also Funing's characteristic cuisines. Funing's local high-quality ingredients, under the cooking of famous chefs, not only create delicious dishes, but also leave many legends of cuisine.
Majiadang crab is one of the things that must be mentioned in Funing cuisine. Qing Dynasty poet Sun Taichu chanted "August laurel fragrance drifts early, Wei Yang does his best to praise the crab of Ma Jiadang, the crab produced in Majiadang District is green shell white belly, after cooking, golden hook yellow claw, fresh and tender meat, full of cream and fat, rich in a variety of soluble trace elements, is the seasonal product on the table.
Mention Ma Jiadang crab and have to mention Ma Jiadang. Bordered by three cities and four counties, Majiadang is a vast swamp in the lower river area of Central Suzhou, with more than 100 square kilometers. The ditch and river are longitudinal and horizontal, and the swinging beach is continuous, known as "eight eight sixty-four swings, Ma Jiadang is the first swing". Food, but also ecological agriculture is the protagonist of leisure vacation tourism.
In tourism development, the transformation of waste industrial resources into cultural tourism is a good way to win-win between ecological civilization and economic benefits. Jinsha Lake was rebuilt from the original famous Funing Shizhuang placer mine. The reputation of "Clear Water Jinsha Lake, Jianghuai XinleDi" also shows the superiority of Funing's water quality ecology from the side.
Good water quality is the basis of aquatic cuisine, which is transformed into a special cuisine under the processing of chefs. Clam meat balls are the self-created dishes of Xue Yongbiao, a cook in Yukou Village, Funing, Jiangsu Province, "Clam meat balls are the addition of clams to traditional meat balls. The production process does not use the meat grinder to stir, but must use a knife on the cutting board to cut non-stop, cut for an hour or so, until the meat becomes a sticky paste, which is also the reason why the clam meat is strong and more delicious to eat.
The combination of "fish" and "sheep" in Chinese characters is preferred, and in Funing, Banhu mutton soup has become a particularly popular delicacy, which people not only enjoy in winter, but now drink all year round. Banhu Lake is located in the hinterland of southwest Funing, and is known as "Golden Lake Happy Land".
In people's lives, in addition to solving hunger, food is also the protagonist of ceremonial customs. In Funing, because the meat ball contains the meaning of perfect and auspicious, the people must eat the meat ball every New Year's Festival, birthday birthday, gold list inscription, friends visit, wedding celebration, house building and so on. Therefore, it is called "Six Happy Circles".
According to legend, when Qianlong qingqian privately visited Jianghuai, he tasted six happy yuan, and after returning to the palace, he unconsciously chanted the verse "Treading through Jianghuai for three thousand miles, and still remembers the fragrant meat". On May 18, 2002, CCTV's "Same Song" column went to Funing to hold the "Ningfu Food Culture Festival" with the theme of "Liu xi yuan". In a sense, Liuxiyuan also witnessed the historical changes in Funing.
Food, in addition to consumption in the process of tourism, special cuisine is also the main force in tourism commodities. Shuoji Bu page is the traditional bean products in Funing, it adopts the traditional handmade way, to Shuoji real estate soybeans as the main raw materials, after dipping, grinding, boiling, filtering, pouring, squeezing and other traditional processes refined, its color is golden, tender and delicate, thin as paper, with its fine craftsmanship, unique formula, pure taste, tender and delicious, rich in nutrition and reputation, has become a popular native products.
In recent years, in addition to natural agricultural resources, artificially developed agricultural parks also have great potential. Colorful Funing Agricultural Park has beautiful scenery and the beauty of water town. The children's fun park, Ten Mile Lotus Pond, Niu Geng Square, etc. in the park are good choices for people to relax and vacation. These are becoming the core products that promote rural revitalization with food.
In addition, in accordance with the idea of "industrial development, ecological harmony, pleasant environment, and leisure and travel", the Taohuayuan Ecological Economic Zone highlights the goal of "enriching the people", takes the industrial economy as the main body, takes advantage of the regional Gudao culture, red culture, heritage culture, beautiful countryside and other resource advantages, develops ecological leisure tourism according to local conditions, focuses on building fruit processing industrial park, agricultural wind photoelectric industrial park, modern agricultural industrial park, Gudao scenery tourism area "three parks and one district", and vigorously develops modern agriculture, forest fruit processing, horticultural flowers, leisure tourism, Green energy, trade logistics and other projects.
During the inspection, Mr. Jia Yunfeng held talks and exchanges with relevant leaders of culture and tourism, and put forward development suggestions for the construction of funing tourism brand. In particular, in-depth exchanges were held on the topic of Funing cuisine and rural revitalization. Food is the need of the current cultural tourism consumption, the need for cultural traceability, and the need for industrial development. Taking food as the starting point has given more room for rural revitalization, and at the same time, it has also played a greater support for urban brands. Nowadays, Funing cuisine is becoming a bright new star in cultural tourism consumption.