The hardest part of doing business on Amazon is still choosing products. Merchants may have their own brilliant ideas and visions for product selection, but successful sellers often rely on platform data analysis to make decisions rather than relying solely on intuition.
This is especially important for Q4, as people are buying gifts for friends and family, so the frequency and number of online purchases reaches its peak throughout the year.
What should it sell? How do you know what consumers are buying this season? How much inventory should be booked.......
This article will answer the key questions mentioned above for readers!
What Q4 sells on Amazon
Typically, we recommend "Evergreen" products that can be sold year-round. While amazon sales of most products will spike at Q4, there are seasonal products that allow sellers to make a decent profit during the holidays.
Please make sure that you have done a full investigation before making a decision. The selection concepts shared in this article are intended to provide inspiration and ideas for everyone, and are for reference only.
1. Toys and Games
Especially during the festive season, the toy category is always very popular. If you can figure out which toys consumers will have in demand in Q4, making money is as simple as breathing!
Following the retail arbitrage or wholesale business model, it can make business friends make a lot of money in Q4. You can find almost any of the popular toys in your local retail store, and then you can move them to Amazon and resell them for a profit.
If you have a strong brand concept for a toy product and need to take advantage of this opportunity to establish your own toy brand, that is also OK. Just make sure you get inventory in time for the end of the season.
So when should you start selling toys? The answer is now! 31% of U.S. consumers say they will start making holiday shopping by the end of October – which is good news for sellers.
• Mini Brand Mystery Collection Capsules – the 2nd collection
Over the past two years, the product has sold very well on Amazon, eBay, and even on the local Facebook store. The second series is predicted to be equally popular, especially if it ranks 40th in the toys and games category in October, which equates to more than 500 copies sold a day.
Amazon still has this product in stock, but based on the situation in the past two years, it is predicted that this product will eventually be out of stock, so that dealers can raise the price and thus make a profit.
It is recommended to keep an eye on this product and check the inventory using the Keepa extension.
2. Crafts and sewing supplies
Crafts are another popular category. 24% of consumers say they will buy crafts as gifts on Amazon in advance, so now is a great time to enter the space.
These products are evergreen in their own right, but some craft offerings tend to surge during the festival, offering thoughtful, affordable gifts for creative enthusiasts.
• Comic paper
That would be a cool idea, right? Featuring blank comic book style pages so users can sing their own comic books, the product has a strong seasonality that starts in October and peaks in December. Demand for this product isn't at its peak at this stage, but search volume and demand are growing wildly at this time of year, which is worth continuing to track and consider for sellers.
3. Sports equipment
Again, this is not surprising, especially since the new year is just around the corner and people will once again make up their minds to do fitness exercises, so the demand for this category will rise rapidly after the holidays. 21% of consumers are likely to purchase fitness equipment in advance on Q4. Of course, it is also possible to launch such products in the next year.
The competition in this category is fierce, so if you're selling and marketing private branded fitness products, try to think outside the box.
If you can find popular sports and fitness products that are resold through retail or online arbitrage, this is also a viable option.
4. Festive decoration
In the fourth quarter of each year, there are many festivals and traditional customs, and consumers will buy the corresponding decorations. For example, during Halloween, merchants can sell clothing, lawn decorations, fog machines, autumn-themed props, and more.
If you visit a local grocery store, you'll get a lot of inspiration about festive selections, as these shops tend to put festive products on the shelves early. As a merchant, think more about which other festivals are approaching and what products are related to them.
• Christmas mood lights
Although these products needless to say that they know that they will sell well, it is still a reminder: remember to go to the local store in advance, and open the Amazon program to scan it, consider whether you want to sell such products.
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5. Holiday candy
Yes, you can also sell candy on Amazon! This type of product will definitely surprise you, as candy is required for every occasion!
Start looking for a candy supplier now! Also, make sure you follow the terms and conditions for Amazon's soluble inventory. "FBA will only accept soluble products between October 16 and April 14," Amazon said.
So, now is the perfect time to start buying candy stock and get ready to send it to FBA.
• Corn candy
To be sure, consumers are very fond of corn candy and are willing to buy it on Amazon. Corn candy is a very popular candy during Halloween and Thanksgiving, so now is the perfect time to hoard your inventory!
Don't limit yourself to the product categories mentioned above, as there are many other types of products available for sale in Q4. Think outside the box, gather your ideas, and make sure you bring any products you want to sell on Amazon before you bring them into the appropriate product research.
Next, use a data tool like Jungle Scout to determine if your favorite product style can be sold on Amazon:
Keyword Scouting: Use this tool to calculate product search volume and collect additional keyword ideas to target in your listing and PPC campaigns. Keyword Scout will also display your historical search volume for a specific keyword to see if it is the most searched for the year.
Opportunity Finder: This tool will help you find unique niches and determine the seasonality of different products. I used this tool to look for viable seasonal products on Amazon in Q4.
Product database: Enter specific criteria to find the exact product you are interested in. Try different criteria and filters to see where your research takes you.
Extension Plugin: Click the Extension button and it will pull out useful data about the product you are searching for. This will give you an idea of a potential monthly sale and a quick competitive analysis.
I hope this article can give you some inspiration to help you get the best in the Q4 peak season!
(Cover: Figureworm Creative)