In recent years, in accordance with the work idea of "grasping leading brands at the municipal level, grasping fine scenic spots in districts and counties, and grasping the characteristics and highlights of townships and towns", Tongren City has conscientiously implemented the deployment of rural tourism work in the central provinces and cities, focusing on key areas, focusing on quality improvement, highlighting characteristics, differentiation and diversified development, developing rural tourism through the "five efforts", promoting the deep integration of agricultural tourism, health tourism, sports tourism, water tourism, etc., creating a new brand of rural tourism with the participation of the whole people, panoramic appreciation, and global tourism, and helping the high-quality development of the city's tourism industrialization.
Focus on improving service quality
Find out the bottom number of rural tourism spots in the city, organize the training of rural tourism talents, increase the city's rural tourism policy support, regularly supervise and inspect the service quality and service level of rural tourism point homestay business sites, rural farms, picking experience parks and other projects, and require strict implementation of relevant industry standards to ensure the quality of rural tourism services. In October 2021, tongren city vigorously implemented the action plan for improving the quality of tourism services and the action plan for tongren city to vigorously implement the upgrading of tourism formats to further improve the basic functions of tourism services, standardize the market order of the industry, improve the overall service quality of the industry, and promote the high-quality development of the tourism industry.
Efforts should be made to revitalize effective resources
In rural areas where natural conditions are unique, rural customs and folk cultures are mellow, and landscapes and idyllic scenery are beautiful, through local materials, landscapes according to the situation, and turn waste into treasures, the walls of farmhouse houses, earthen masonry, abandoned old houses, and unfamiliar farmland will be transformed, and rural tourism will be vigorously developed and rural revitalization will be promoted. For example, through recreation, aesthetics and indoctrination, Shazi Nanzhuang Village in Yanhe County is rooted in the hollow plum, ginkgo, gourd and other plant landscapes, such as self-discipline, self-cultivation and vision, and borrows scenery to set scenery, borrow scenery allegory, and harmonize with sound, which makes people refreshing, and creates a demonstration site for the construction of "ecological park" and "nostalgia garden" that integrates ecology, environmental protection and economy. Tourists entering the village can not only relax, sightseeing, escape the summer, but also experience the original folk culture, and can also enjoy high-end, high-quality homestay tourism services. On October 25, 2021, the Nanzhuang Scenic Spot along the River Shazi is proposed to be approved as a national 4A-level tourist attraction for publicity.
Focus on promoting the development of "scenic spots +"
Relying on high-quality tourist attractions, vigorously develop rural tourism experience tourism service projects, and through the "scenic spot +" development model, drive the development of surrounding rural tourism, homestays and local villages, further deepen the integration of agriculture and tourism, and promote the development of tourism industrialization. For example, Jiangkou Fanjing Mountain Scenic Area adopts the development model of "scenic spots + projects + employment + villages + wisdom" to promote the development of the surrounding villages under Fanjing Mountain, and Fanjing Mountain Scenic Area has been selected as a national "scenic spot with village" tourism poverty alleviation demonstration project; Wanshan Cinnabar Industrial Park, Yuping Tianping Town Dongxiang Customs Park and other scenic spots have developed rural tourism in the mode of "cooperatives + share gold cooperatives + supply and marketing cooperatives", driving the poor to increase economic income through tourism services; Jiangkou Yunshe Village relies on beautiful pastoral scenery and natural landscapes to develop rural ecological homestay tourism. Realize the unity of industrial ecology and ecological industrialization, and embark on a road of rural tourism development of "scenic spots with villages" where man and nature coexist in harmony.
Focus on expanding brand marketing
For rural tourism spots with the theme of integrating folk culture, agricultural tourism, vacation and leisure, health and wellness, etc., through various brand activities, cultural and artistic interpretations, etc., we will enhance the influence and popularity of scenic spots, attract all kinds of tourists to copper tourism, feel folk culture, and experience rural charm. For example, Yuping Tianping Town Dongxiang Customs Garden Scenic Area conducts publicity and marketing by holding brand literary and artistic cultural activities such as "Daily Long Table Banquet Night Bonfire Love, Visiting time Dongxiang can't be dispersed", "Glittering Night Yuping • Golden Dongxiang Summer Season", "Intangible Cultural Heritage Weekend Gathering", "Dongxiang Folk Culture Festival" and famous singers and wild horses entering the scenic spot for online and offline publicity and interpretation, brand warm-up and other forms. In 2020, Yuping Dongxiang Customs Park won the national rural tourism key village, and is currently planning to approve it for publicity as a national 4A-level tourist attraction.
Focus on promoting the upgrading of files
Make good use of existing tourism resources, continuously enrich the tourism industry, improve supporting facilities, access modern science and technology, enhance service functions, accelerate the upgrading of rural tourism points, and further enhance the popularity, attractiveness and reputation of rural tourism points. For example, Wanshan Cinnabar Ancient Town Scenic Area has added "colorful slides" and "step by step" and other exciting and thrilling projects; The Shiquan Xianren Street Scenic Area has launched the construction of the ropeway project, and the ropeway runs through the city from the north of the city to the top of the Xian ren street scenic spot at an altitude of 1300 meters above sea level, with a total length of 5.1 kilometers and an investment of 252 million yuan, which will greatly promote the upgrading of the scenic spot industry, and the ropeway itself will become a beautiful scenery of its own. In recent years, Tongren City has closely relied on the "one-yard tour Guizhou" smart tourism platform to start the construction of Tongren Special Zone around the three links before, during and after tourism, collecting the "six elements" information of eating, living, traveling, traveling, shopping and entertainment, and doing a solid job in the construction of Tongren smart tourism. The platform has been put into operation on May 19, 2020, and up to now, it has included more than 2,200 pieces of basic data, received more than 25.7 million visits, settled 447 merchants, and traded 4.3696 million yuan.
The industrialized development of rural tourism is a people's livelihood project that benefits the people and enriches the people. Tongren City through a series of measures to help the rapid development of rural tourism, changed the traditional rural farmers production and lifestyle, led to the rapid development of the tertiary industry, broadened the rural economic income channels, opened a new road to get rich for farmers, at the same time, with the health and wellness as the purpose of rural tourism as the core of the market demand, and gradually built into a more complete and rich rural tourism industry chain, for the city's tourism industrialization high-quality development laid a solid foundation. Up to now, Tongren City has created 1 national-level rural tourism key town, 3 provincial-level rural tourism key towns, 13 provincial-level rural tourism key villages, and 33 municipal-level rural tourism key villages; 35 rural tourism villages, of which 10 ethnic minority villages have been successfully built into 3A-level scenic spots, 13 ethnic villages have been included in the list of rural tourism villages in Guizhou Province, and 144 ethnic villages have been included in the list of key villages for rural tourism poverty alleviation in Guizhou Province. Recently, Yuliangxi Village in Minxiao Town, Jiangkou County, was listed on the list of China's beautiful leisure villages in 2021, and Shiquan Fodingshan Village was listed on the list of China's beautiful leisure mountain villages in 2010-2017. (Yang Yumei, Gong Min)
Executive Editor-in-Chief: Leng Xiaoyi
Editor on duty: Dai Xudong
Editor: Yang Wenjun
【Source: Micro Copper Kernel】
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