From December 4th to 5th, the 2020 China Entrepreneur Boao Forum was held in Boao, Hainan Province. During this forum, a number of parallel forums were held. Wu Xinli, deputy chief engineer of Xinhuanet, general manager of big data center and technical director of Xinhuanet client, was invited to attend and gave a keynote speech on ""National Tide" Chasing Waves, "Number" Viewing Tide" at the "2020 China Food Development Conference".
Wu Xinli, deputy chief engineer of Xinhuanet, general manager of big data center and technical director of Xinhuanet client, delivered a keynote speech at the "2020 China Food Development Conference".
In recent years, the concept of "national tide" has ridden the wind and waves all the way and become a "new wind direction" for many "consumption fields" and "cultural fields" represented by the food industry. The "national tide" also penetrates into all aspects of social production and life with its own cultural and economic attributes. In this context, it is particularly important to understand the attributes of the "national tide", grasp the direction of the "national tide", and interpret the "national tide" culture for the main body of the market economy.
In this regard, Xinhua Ruisi took the enterprise brand and marketing cases as the starting point, and enabled the "topic penetration evaluation model" under the xinhua Ruisi indicator to conduct comprehensive dimension data analysis of the "national tide" phenomenon to see the digital password and data law behind the new game of "national tide".
From December 4th to 5th, the 2020 China Entrepreneur Boao Forum was held in Boao, Hainan Province, and Xinhua Ruisi released the "New National Tide Big Data".
Wu Xinli pointed out that from the perspective of field distribution, the enabling effect and inclusive effect of the concept of "national tide" are obvious, and the "new" is not tired of "old", whether it is the new commercial forces represented by "cultural and creative industry", "entertainment variety", "net red brand", etc., or the traditional commercial field represented by "old brand", "old craft" and "folk tourism", etc., there are "national tide" elements infiltrating and influencing. At the same time, Xinhua Ruisi's analysis of the integration of the concept of "national tide" and various industries in 2020 found that among the top five of the "national tide" heat index, the large food category accounted for two seats, and Chinese's enthusiasm for "food culture" was vividly displayed in the "national tide".
At the meeting, Wu Xinli interpreted in detail the four major characteristics of the "new national tide communication" from the perspective of big data, and said that "'national tide' is not a self-congratulatory 'one-man show' of enterprises, but a very interactive, highly platform and highly emotional folk 'feast'". She pointed out that through the emotional analysis of the scene, Xinhua Ruisi found that Weibo is the main front of the "national tide" communication, mainly based on the "tap water" communication of netizens; while consumers highly recognize the "national tide", the examination of the "national tide" is no longer superficial, and the product quality, creativity, spiritual core and cultural expression have become the "national tide" demands of the new generation of consumer groups.
Finally, talking about how the food industry can take advantage of the "national tide" fever and meet new opportunities for development, Wu Xinli said that big data has obvious tool advantages and platform advantages in the research of vertical fields, and with the help of big data accurate portraits, it can effectively tap the characteristics of the circle layer and create a new ecology of "national tide" communication. At the same time, she also suggested that enterprises should pay attention to the "tide" interaction effect while practicing their internal skills, and organically integrate brand characteristics and mainstream discourse systems to shape "smart strength".
As an important annual event for The Chinese business community, the Boao Forum for Chinese Entrepreneurs has become an important platform for entrepreneurs to collide business wisdom, gather business strength and work together for common development. With the theme of "Promoting Entrepreneurship and Integrating into the New Development Pattern", leaders of relevant ministries and commissions, well-known economists and entrepreneurs gathered together to analyze and judge the current Chinese economic situation, deeply interpret the new development pattern, explore the development path of enterprises, and create new advantages for future development.