Rice noodle production site.
Red net moment Loudi July 14 news (correspondent Nai Jihui) "grasp the packaging, grasp the sticker, the express delivery truck will come soon ..." On July 12, in the workshop of Shuangfeng County Haineng Food Co., Ltd. in Lishan Xincun, Qingshuping Town, Shuangfeng County, workers were stepping up the production of "brute flavor" Qingshuping rice noodles, a busy scene.
Since June, the single-day production and sales of "Brute Flavor" Qingshuping Rice Noodles have exceeded 10,000 packs, and a box of "Brute Flavor" rice noodles have been sent to all parts of the country through express delivery, and the products are in short supply.
"The aroma is refreshing, the spicy taste is powerful, and the strength is full", Qingshuping rice noodles make people want to eat a bowl. "Hot and brute flavor, Xiang flavor is fragrant", this is the impression of "brute flavor" rice noodles. Rice noodles are well cooked and bubbled, silky and chewy, secret meat slices are fragrant and delicious, making people endlessly evocative, the soup is original, fresh and nutritious, even people who have never eaten Qingshuping rice noodles have eaten "brute flavor", and they can't help but thumb up and praise.
Since 2016, Yang Xiaomin, a veteran of makers who graduated from Huazhong University of Science and Technology, returned to Shuangfeng from Shenzhen, led the team, and invested more than 1 million yuan to carry out research and development from technology, raw materials, production, packaging, etc. In September 2017, the xiangbo expo took the lead in launching pre-packaged Qingshuping rice noodle concept products, which were officially listed in May 2018. "Brute flavor" Qingshuping rice noodles adopt modified atmosphere packaging technology, which has been declared for invention patents and has entered the actual examination stage. Semi-dry rice noodles are packaged with modified air, which can be kept fresh for 15 days without preservatives, retaining the taste of fresh rice noodles, easy to cook and bubble and delicious, which is a selling point of this rice noodles. There are beef rice noodles, meat slices of rice noodles, meat foam rice noodles, slightly spicy, medium spicy, special spicy, suitable for different tastes of people, "brute flavor" so slowly won the market.
In May this year, the company launched a new round of technological transformation, invested 5 million yuan, in cooperation with Central South University of Forestry and Technology, purchased the relevant technology of Zhongnan Linda Food College and "National Engineering Laboratory for Deep Processing of Rice and By-products", extended the shelf life of rice noodles from 15 days to more than 180 days, and will launch 5-6 new models of convenient rice noodles with different flavors during the year, while promoting intelligent production, comprehensively upgrading production line equipment, production capacity will reach more than 1 million packs per month, and the annual output value will march to 100 million yuan.