Let the "golden seeds" bloom in the rural revitalization "in the spring"

——Visited Chen Zhengbin, general manager of Taikang Yongjin Agricultural Science and Technology Development Co., Ltd. and Taikang Qianchang Agricultural Development Co., Ltd

Agricultural Science and Technology News - China Agricultural Science News Network all-media reporter Shen Xiaoyan Yan Yutao

As the "big boss" of Taikang Yongjin Agricultural Science and Technology Development Co., Ltd. and Taikang Qianchang Agricultural Development Co., Ltd., Chen Zhengbin has been dealing with wheat, corn, peanuts, soybeans, watermelon, peppers, onions, millet and other seeds for more than 30 years. Although he is a neighbor of crops and accompanies the land, it does not prevent him from producing an annual turnover of tens of millions of yuan and becoming a leader elite in the agricultural materials industry.

Origin of the Agricultural High School, sitting on the "most advanced"

"Over the past few years, I have set up a schedule in advance every year to come to the Yangling Agricultural High School in China to 'seek the true scriptures'. At the agricultural high meeting, new products, new technologies and new models can be captured. Qin Hongbao onions, corn seeds, Wunong 981 wheat seeds and a large number of 'golden seeds' were all "hunted" by me at the Agricultural High School. In popular parlance, it is more and more towards the 'most advanced' (the strongest person is already in the lineup)! In the face of reporters, Chen Zhengbin still can't hide his excitement.

Every year, on the occasion of the Agricultural High School Meeting, the company will also organize a group of people to take a bus to Yangling to visit and investigate. "Through the method of 'going out and bringing in', we invited Yangling experts to give free lectures to the villagers." Chen Zhengbin revealed that during this year's Agricultural High Conference, at the seminar of agricultural elites in seven provinces, the same industry benchmarked to find gaps, face-to-face exchanges to promote improvement, which is conducive to mutual reference, condensing industry wisdom, and promoting common development.

As we all know, "Chinese wheat looks at Henan, Henan wheat looks at Zhoukou, and Zhoukou wheat looks at Taikang." "The wheat produced in Henan is on average, 1 out of every 6 grains comes from Zhoukou. Taikang County, under the jurisdiction of Zhoukou, is located in the Eastern Henan Plain, with an area of more than 1.9 million mu of arable land, which not only feeds more than 1.6 million people in Taikang County, but also is rated as an advanced county in national grain production, becoming the mainstay of food security in the Central Plains and even the country. Taking advantage of the trend of "time, place and people", Chen Zhengbin sells more than 5 million catties of seeds every year, and the turnover exceeds 10 million yuan.

Zhou Hongen, director of Yangling Benyu Crop Technology Co., Ltd., immediately took over the stubble: "His family's seed varieties are complete and of good quality, and most of the sales are repeat customers."

"Don't be a profiteer, just seek small profits to survive"

Chen Zhengbin, who takes "breaking the industry's huge profits and solid ice" as his mission, always has a sad and compassionate feeling.

The agricultural products sold by farmers are only primitive primary products, the added value of products and the extension chain of products are not, and the benefits of farmers farming are not high and the benefits are not great. The high profit and high value-added development of the same industry directly affect the enthusiasm of farmers to cultivate the land. Chen Zhengbin said, "Agriculture needs people with culture and feelings, as a professional agricultural material operator, after long-term thinking, we put forward the 'Agricultural Material Declaration' of 'Breaking The Profiteering and Benefiting farmers', breaking the traditional business model." ”

With a sincere heart, Chen Zhengbin found that the key to solving the problem of high prices of agricultural materials lies in less input, higher output, and reduced channels and intermediate links. "As a senior agronomist, I have the responsibility and obligation to use my knowledge to guide agricultural production. Therefore, I proposed the countermeasure of 'one minus one increase and one service', which refers to reducing inputs, increasing production, and technical services. In order to give back to the farmers, the seeds are purchased in the company, and a bag is also the wholesale price. He believes, "Don't be a profiteer, just seek small profits to survive." Only by adhering to the foundation of the business road, the enterprise will be stable and far-reaching. ”

Let agricultural materials services connect with "local gas" and gather "popularity" for rural revitalization

The address of Taikang Yongjin Agricultural Science and Technology Development Co., Ltd. is in the courtyard of the original Qingji Three Branch Of Taikang County, Henan Oilfield. "It was a very remote place, and we started our first company." According to Chen Zhengbin, with the expansion of the company's business, he also set up a second company, Taikang Qianchang Agricultural Development Co., Ltd., which is located in the former Cadre School of the Ministry of Chemical Industry in Changying Town, Taikang County, so that agricultural materials services can connect with "local gas" and gather "popularity" for rural revitalization.

"During the busy agricultural season, from six o'clock in the morning to eight o'clock in the evening, Chen Zhengbin's company is endless, and people from hundreds of miles away come to the company to buy seeds and buy agricultural materials, which can be said to be a sea of people." Zhou Hongen also revealed a detail to the reporter, in Taikang County, Qingji Town, Yixi Village West of a small commissary west, there is a mound, the car is usually difficult to pass, if the hard drive in the past will inevitably touch the chassis, with the company's business boom, to the company to buy seeds and agricultural products people are too many, the car to take the soil all away, the mound naturally disappeared.

According to Zhou Hongen, every year in the spring and autumn seasons of farming and leisure, the company will invite the "world's first troupe of Taoist drama troupe" and Yu opera drama to sing for a few days. In order to help farmers increase production and income, Chen Zhengbin lectured on technology for the masses on the stage, sent free propaganda materials, publicized new technologies and new products, and invited agricultural experts to give lectures. "Many farmers hundreds of miles away have also rushed to see the liveliness." For villagers who can't go from afar, the company provides free lunch, free charging, free inflating, and free gifts..."

"Giving love and warming the hearts of the people is the social responsibility that enterprises should fulfill." Every year, we will give love to the people on the 'China Good People List', the disabled, the widows and the elderly, and generally distribute hundreds of thousands of yuan of seeds and gifts. Chen Zhengbin told reporters that after operating agricultural materials for more than thirty years, this industry has long laid a deep imprint in his heart. In order to let the farmers buy "assured seeds", "assured fertilizers" and "assured medicines", when choosing products, he chose thousands of choices and carefully checked the passes, they mainly promoted wheat varieties Zhengmai 136, Yunong 908, Bainong series, etc., and the main corn varieties zhongnongda 688, liangyu 99, gold grain 188, etc., are deeply loved by farmers. Their slogans are printed prominently in the free distribution of water cups, washbasins, plastic buckets, handbags, carport cloths, etc. In order to facilitate the dissemination, Chen Zhengbin set the propaganda slogan as "Be careful when purchasing seeds, and look for Chen Zhengbin", which has been deeply rooted in the hearts of the people.

▲Last spring, the company gave love. The picture shows Chen Zhengbin (left) as Xu Zhigang, a "good man in China" in Qingji Town, Taikang County, who was honored to be on the "List of Good People in China", and gave 20 acres of corn seeds for free.

"At this time, it is also the time when I am most pleased. We can't change the price and cost of our products, but we can do it without our farmer friends spending money and being deceived. In the future, we must continue to do a good job in providing services, showing the peasants, carrying agricultural cadres, and helping the peasants earn money, so that more peasants can use the agricultural materials with confidence. "According to Chen Zhengbin, the company has established long-term strategic cooperative relations with many scientific research units such as the (national) Yangling Agricultural High-tech Industry Demonstration Zone, the Henan Academy of Agricultural Sciences, the Henan Agricultural University, the Zhoukou Academy of Agricultural Sciences, etc., and the business scope covers 23 townships and surrounding counties and cities in the county, and continues to 'open up the territory' with a vigorous development momentum." Chen Zhengbin told reporters, "We firmly believe that as long as we love farmers, care for the 'three rural areas', sincerely serve, and firmly be the promoter of agricultural industrialization and the service provider of agricultural science and technology, the future company will be a company with integrity and truth, a company that is steady and steady, and a company that thrives." In the future, we will also comprehensively build a new seed company, create a seed brand that keeps pace with the times, and let each seed of the company take root and blossom in the central plains! ”