I found that many "melon eating audiences" are especially willing to believe in small probabilities, the carefulness of fluttering is particularly sensitive, and they are particularly willing to amplify the small probabilities infinitely, thinking that the things on other people's stalls can also be spread, otherwise, can the lottery sell so well?!
Recently, someone in the "Cousin Q&A" asked me, saying that he saw what so-and-so website Ah Tieba said that the repair rate of Jaeger-LeCoultre watches was very high, which scared him to dare not buy. He also said that who's polishing is comparable to who, who is how unbearable it is, and the cost performance is not high. The cousin who asked me these two questions was still a little wise, knew to come to my cousin to verify the authenticity, and did not die hard and believed it.
However, in various forums and post bars full of grinning people, I can't figure out what this group of guys really are. You said that Jaeger-LeCoultre has a high repair rate, how do you know? What data proves that Jaeger-LeCoultre has a high repair rate? Is it difficult for you to see or hear who bought Jaeger-LeCoultre is broken and think that Jaeger-LeCoultre has a high repair rate? Damn, running the train with a full mouth this year is really not illegal ah...
I responsibly tell all cousins, any brand, because of the movement is different, each series of repair rate is very different, the gap is still very large, and can get the specific repair rate must be the brand headquarters (must be headquarters to see the global global situation) responsible for the product of the high-level and above the level of people, they really know how much a product repair rate in the end, brothers and sisters old, do you think this level of high-level foreigners will be idle to run to a Chinese what sticker bar on the blind force?
If this kind of blind grinning person is not a gunman found by a competitive brand to deliberately black Jaeger-Emu, but those authors really have a lot of people around jaeger-Emudo to repair, what does this mean? It shows that Jaeger-LeCoultre sells well, the base is large, and there are many talents who repair it. Even if the local tycoons around Lao Wang have not heard of the high repair rate of Gao Bo Fus, few people buy it, and no one buys a hammer!
The Internet blindly forced to say that this repair rate is high, the high repair rate, in fact, are some entry watches, buy top watches less people, but also busy, no one idle egg pain on the paste bar grinning. The general entry-level table takes the large three-needle calendar table as an example, and what is the repair rate? A few thousandths, to a few percent, this is the data I got after some small research, only for examples.
Suppose, suppose, we have absolutely conclusive evidence to confirm that the A brand of the big three-needle calendar table repair rate is 8 ‰, B brand is 3%, consumers listen, hold the grass, B brand repair rate is actually nearly 4 times higher than the A brand repair rate, Mom, even if the B brand of the watch design I like again, wear more comfortable I also want to buy A brand, because the repair rate is low.
If you really think so, it only means that you are really stupid. 8 ‰ means that 8 out of a thousand watches will only be repaired, 3% is 30 in a thousand watches will only be repaired, nothing more than 8:30, you think it is really difficult to draw from A's thousand to one repair, then do you really think it is much easier to draw from the B thousand pieces to one to repair? Come, you give me a draw I see, you are so bullish you buy a watch for what, simply buy lottery tickets every day.
Therefore, I have repeatedly stressed that the most important thing to buy a watch is to be beautiful and comfortable to wear, and the most important thing is to like yourself, don't think about the repair rate, because you can't know the truth. Well, even if you really have strong evidence that the repair rate of a certain watch of a certain brand is indeed high, it does not have to be more true, just said, the gap between the level of repair rate is really not as big as you think. The same function, horizontal comparison, high and low also stepped on this urine.
I can understand very well, save money to buy a watch, go away for two days, broken, but also to take the warranty upside down, nothing more troublesome than this.
But what most people have not thought about and do not know at all is that the brand is actually more afraid than the user, and really, the brand is more afraid of the watch sold to be repaired. Sell a watch within two days of broken, warranty period, free repair ah. Consumers pay the waiting and travel expenses, but the brand pays a solid repair cost, the maintenance itself is a cost, oh, consumers are not spending money, the brand is not allowed to ask someone to repair? If you send it back to the headquarters for maintenance, the brand will pay the headquarters money, ah, where in the world is there a free work thing?
There is no brand in the world that wants a high repair rate, and it is basic common sense to weigh and pursue the trade-off between innovation and reducing the repair rate as much as possible. The same is true of your business. For the brand, if the repair rate of a certain watch is 4 times higher than the normal, it means that the SAV (after-sales repair) for this watch should be expanded by four times, and the personnel should be expanded by four times.
What kind of table has a low repair rate? It is also common sense: the number of production is inversely proportional to the rework rate, that is, the larger the output, the lower the repair rate of the table. At that time, the output of Omega 30mm hand-rolled king was in millions, why? This movement is reliable and durable. You're a business owner, will you make a million "defective products"? The watch is not a sanitary napkin, and it must be repaired by others.
On the contrary, from the manufacturing side, the greater the output of a product, the more mature the entire production chain, and the more stable the performance.
The higher the top-level table repair, the higher. A watch made ten, as long as two small problems repaired, the repair rate is 20%; a watch made 20,000, to achieve a 20% repair rate, how many repairs do you have to calculate to "reach" this number?
From the production point of view, why is the lower the amount of the table theoretically higher the repair rate? First of all, the amount of manufacturing is often meant to be super complex, as mentioned earlier, the more complex the parts, the more likely it is to go wrong, everyone can understand. Secondly, the smaller the amount of manufacturing, the more complex, the higher the proportion of manual intervention in manufacturing, and the artificial judgment by experience is obviously far less rational than the machine, so a small part, human beings with the naked eye to create a handmade thing You think will be more accurate than the high-precision machine? Is that possible?
The more people build, the higher the proportion of problems, and the super-complex watches are sold very expensive, which not only contains the painstaking efforts of the top craftsmen in manufacturing, assembly and adjustment, but also hits the cost of maintenance that may occur in the later stage, so that consumers pay. The top table can only be made by the top craftsmen, naturally it can only be repaired by the top craftsmen (which is why many complex tables cannot be repaired in the mainland and must return to the main factory of the brand), and the labor of the top craftsmen is of course expensive.
I think that those who buy top watches should understand what is going on with top watches, just like you can't take Ferrari as a Land Rover so driving and climbing a mountain is a truth, the same basic common sense. The complexity and fineness of the top complex watch is as fast as the super luxury car, are double-edged swords, to say that it is not auspicious and too much to raise the bar, when you buy a sports car, you are not afraid of the car too fast out of the traffic accident Wow? One person asked me if the 5078 was durable, I didn't know how to answer, and I never met anyone who asked me this question. What is durability? 5078 can't be more durable than a water ghost, that's unscientific and unrealistic.
How can ordinary watch fans avoid "taking medicine" and "falling into the pit"? In addition to the fact that you should not buy a top complex table if you are afraid of dying and repairing, there is a method or a trick, which is actually common sense, that is, if you are afraid of a high repair rate, don't be the first person to eat crabs.
A certain brand launched a new movement, this kind of watch, or look at it again. New movements, or new functions loaded on older movements, tend to have a higher rate of rework in the first products. The new movement is like a broken melon, and at first, it hurts. No matter how many times this new movement was computer simulated and how many times it was tested before it was launched, it entered the market and was worn by consumers, and there will still be some new problems. The first to pour into the market, found some problems, the brand improved in time, gradually matured, in today's day, this process is also inevitable.
Afraid of high repair rate to buy the movement mature, a certain movement has been in service for several years or even decades, nothing has changed, can not be wrong, it has passed the time, through a large number of users of the test. Some old wine new bottles, such as just changing the case, the movement or running for several years of this kind of new watch, naturally can be boldly bought, there is no guinea pig problem.
Author: Wang Huan