People with "addiction" IN are here - COOSIR Cook
Cooks are a group of addicted people whose addictions take time and money. Cooks come from a boutique lifestyle, from all over the world, they have creativity, a fan base and the ability to monetize. Kukok is the exclusive person of Secoo, and they work with Secoo to maximize the promotion and realization, and do a lot of addictive things together.
<h1>Every time I buy a watch, you ask if this is my interest? </h1>
In this issue, Cook ---- cousin Wang Huan - self-media manager
Producer of "Art of Time" and "First Class" magazine
Veteran collector of antique watches
All in a buy-watch attitude that coexists with reason
<h1>The story of the ¥King's Silent Addiction Watch</h1>
Purchase the OMEGA Speedmaster Series Commemorative Pet Dog with a limited edition number of 325
Commissioned an independent watchmaker to complete a special scale, dial, with birthday marks
1 second to make a decision instantly capture Patek Philippe 3448
Buy the simplest but most expensive model in the universe
At the 2017 Basel Watch Show, Wang Was invited to attend, but he only stayed in Switzerland for one day before flying back to Shanghai. The reason was that the Golden Retriever he had kept for many years left, and on March 25, he decided to book an Omega Speedmaster watch numbered 325 in Basel. "I've always loved The Speedmaster, and my first good watch was actually the One that my parents gave me many years ago, and every year from now on I'll probably buy a 325-numbered Omega to commemorate my Big Golden Retriever."
Wang Ning has been casually flipping through a large number of watch magazines since he studied in Japan in the 90s, and even he may not have imagined that this otherwise careless thing has accompanied him through the next ten years. He was the producer of "Time Art" and "First Class Guest" two magazines, usually looking for high-quality antique watches to buy and wear, and now operates a self-media brand called "Cousin Wang Ning", in the domestic watch ecosystem, the title of "cousin" is more well known, this title originates from a widely spread social event at that time, and later was simply used by Wang Huan as a jianghu name for himself to wander in the watch industry. "Cousin Wang Silence" is his position to speak out for the industry and watch enthusiasts. The flickering of title status is not very important to Wang Huan now. "Treating hobbies as a career is actually a very failed thing, but I just love watches, crazy fascination." 」
There is no emotional progression from liking watches to now
Knowledge is constantly enriched
But it didn't get any crazier
Instead, it becomes more rational.
Crazy infatuation, rational evolution, Wang Ning is always accustomed to substituting the relationship between himself and his watch into a human emotion. "I bought a watch just to have it, and when I bought it, I wanted the whole world to know, which is the same reason as you chasing a beautiful girl and finally getting together, not objectifying women, but the purity of this feeling is close." 」 There was also a honeymoon period between me and my watch, a cold period, a period of separation, and finally shelved for a long time, probably remembering again. ”
<h1>My watches are all worn, but I am also afraid of bumps. </h1>
Between interviews, a large bag was opened in the corner, and inside it was a collection of watches that Wang Ning had just taken out of the bank, each of which was of great value and significance. Slowly open the case, withdraw from the sealed transparent packaging, and gently wipe it. This series of serious and gentle details reveals the status of the watch in Wang's heart.
Many years ago, when Wang Huan was picking up food in a restaurant at the airport in Rome, Italy, because the glass in the restaurant was unusually clean, he mistakenly thought that it was unobstructed, and the Patek Philippe 5131 "bang" he was wearing on his hand hit the glass hard, and the position of the eye was knocked out of the obvious pit mark. "I thought, if smashing glass doesn't break the law, I'll smash that cabinet." Because the watch injury is very large, it is difficult to eliminate, I later polished it slightly, or there is a small trace, so remind everyone to wear a watch to be careful..." Wang Huan wore a piece of Richard Mille on the day of the interview, he said that recently often worn this one, very resistant to manufacturing!
<h1>Use the most money to buy the simplest things</h1>
The process of Wang Ning buying a watch seems contradictory, and when he encounters the favorite style, he pours out everything to buy at any cost. Once, a scheduled form was sent earlier than expected, and it was common for a friend to return the money to a friend two months after he had advanced the money, leaving himself in a "fiscal deficit". But sometimes, he will become extremely rational when purchasing, such as never buying an antique watch with ordinary appearance, due to an unpleasant purchase experience before, Wang Ning is sensitive and cautious at every step from selecting antique watches to completing the purchase process.
"Many people spend fifty thousand, 100,000 to buy an antique watch back, the result is that the pointer does not go, a such Patek Philippe to take back to the original factory repair, may repair the cost is far more than this number, so never buy a problematic, risky antique watch." The cost of maintenance is likely to reach hundreds of thousands, which is very expensive and expensive. Many antique watches have original boxes, original invoices, and even original stickers, so this kind of exquisite stuff is undoubtedly very, very expensive. If you don't want to be scammed, you have to use the most money to buy the simplest things. When talking about his favorite antique watch, Wang Huan expressed his experience in an almost anxious tone, and he hoped that everyone who really loved watches could have a golden eye and find his beloved in the most correct way.
"The meaning and value of antiques
It's in the long years
After an invincible preservation. ”
Wang Ning will admire the ancient representative craftsmen who make precision clocks without the assistance of high-precision instruments; will question whether a man can highlight his social status through a good watch; will replace the purchased watches with his own custom-made straps; he will also clearly judge the trend of big brands in the current pursuit of decoration and sports; he will feel that drinking a bottle of expensive wine is more luxurious than buying a good watch, and he will also think that watches are objects that interact less with people than cars. But what he was most certain of was that the watch was like a flower, a reward that would always bring pleasure.
Those questions about the norms, emotions and attributes of watches that people thought of and did not expect may have flashed in Wang Huan's mind. He tried his best to maintain a kind of critical inertia and prudent thinking, leaving a barrage on the screen of the historical drama, saying a few kind jokes, disguised as a city servant in the industry's personnel, and writing a few lines of fearless inner words.
1. It is recommended that the watches that you do not wear often are placed in the bank, which is the safest and safest way to collect. It is better in a constant temperature and humidity environment.
2. It is not recommended that you buy antique watches from the wild road, buy a watch must go to see it yourself, and at the same time, there must be more knowledgeable people to help you see, the way to buy a watch across the mountain is extremely unpredicted, never do this.
3. If you have three million, go to a big auction house to buy a watch, not a small antique shop.
4. Always use the most money to buy the simplest model, you can spend a million to buy a stainless steel watch, only two needles, then this watch must be very cattle. On the other hand, if you spend 200,000 yuan to buy a three-question plus perpetual calendar, a table with all kinds of functions, then each function will be chicken ribbed, unless you only buy this one watch for a lifetime.
<h1>Past Cookers</h1>