——Ye Jianqiang, general manager of Shenzhen International Cultural Industry Expo Fair Co., Ltd
On September 23, 2021, the 17th China (Shenzhen) International Cultural Industry Expo Fair opened in Shenzhen. In the past 16 years, the fair has grown into the highest standard, the largest, the most effective and influential exhibition in the field of Chinese cultural industry. A total of 2,468 government organizations, cultural institutions and enterprises participated in the main venue of the fair, an increase of 156 over the 15th fair, and 868 online exhibitors.
The first exhibition moved to the first exhibition center, bringing more surprises and imagination
Head north along the Guangzhou-Shenzhen Yanjiang Expressway, behind you are the skyscrapers lined up one after another, and in front of you is the gateway to the Shenzhen International Convention and Exhibition Center. This is the world's largest international convention and exhibition center, and also the new "living room" of the Greater Bay Area. This year, for the first time, the main pavilion of the Fair was moved from the Shenzhen Convention and Exhibition Center in the central area to the Shenzhen World Convention and Exhibition Center in Bao'an District.
Moving the division means that the scale of the fair is larger, the hardware is better, and it is closer to the airport. After moving into the new pavilion, the exhibition expanded the scale of the exhibition on the basis of the original, expanding from 105,000 square meters to 120,000 square meters, expanding by nearly 15%. The new pavilion with 19 exhibition halls is the world's leading 5G full coverage pavilion and green pavilion, and exhibitors have more space and better equipment to show their fists. In addition, the location advantage of only 7 kilometers from Bao'an International Airport is convenient for exhibitors and buyers from all over the world.
Ye Jianqiang, general manager of Shenzhen International Cultural Industry Expo Fair Co., Ltd., said at a press conference that sufficient space security and first-class exhibition facilities will greatly enhance the internationalization, marketization and specialization of the fair. "The first exhibition and the first exhibition center will also bring more amazing and imaginative space."
The International Convention and Exhibition Center is like a regional energy core, and the Cultural Fair is like a catalyst, gathering, integrating and optimizing high-end cultural element resources from all over the country. For this area that has just been included in the Qianhai Cooperation Zone, the convention and exhibition new city and the Ocean New City area is also a carnival full of cultural creativity.
Hu Yeqiu, a Shenzhen cultural scholar and writer and author of "Shenzhen Biography", has been paying attention to the growth and development of the fair. In his view, the transfer of the new exhibition hall is not only an increase in volume, but also a soaring function and positioning, and has a new international height in terms of the capacity of the exhibition hall and the diversion of traffic." Especially in the context of the Guangdong-Hong Kong-Macao Greater Bay Area, the new convention and exhibition center will surely become the core platform of the Guangdong-Hong Kong-Macao Greater Bay Area, and more resources will be gathered here, and the future Shenzhen convention and exhibition industry will usher in an unlimited new situation. ”
6 exhibition halls, 6 focus, traditional culture, black technology, red culture is particularly eye-catching
In Halls 9-14 of the Shenzhen World Convention and Exhibition Center, there are Hall A (Hall 9), Cultural Industry Complex Hall B (Hall 10), Arts and Crafts and Fashion Life Hall (Hall 11), Guangdong-Hong Kong-Macao Greater Bay Area Pavilion (Hall 12), Cultural Tourism, Intangible Cultural Heritage and Artworks Hall (Hall 13), Media Fusion, Wisdom Radio, Television and Film Industry Hall (Hall 14).
The six pavilions not only present the cultural industries of the provinces at a macro level, but also outline the cultural details of the urban areas of the Bay Area; not only trace the historical context of intangible cultural heritage, revitalize the modern charm of tradition, but also bring together cultural innovations in 5G, big data, artificial intelligence and other scientific and technological technologies. The cloud platform simultaneously displays the exhibition content, product transactions, etc. of these 6 pavilions, and adds an Internet pavilion and an "Belt and Road" international pavilion online. This year's fair focuses on the "six focuses", that is, focusing on the theme of celebrating the 100th anniversary of the founding of the Communist Party of China, serving the construction of a "double cycle" new development pattern, cultivating new cultural formats, displaying new achievements in the integration of culture and tourism, inheriting and developing China's excellent traditional culture, and innovating service models, and striving to achieve "different wonderful".
Watch
Landing Hall: A piano performance is performed daily with a small robotic arm
The integration of science and technology has always been a feature of the Fair. At 11:00 a.m., a unique opening ceremony was held in the south landing hall of the Shenzhen World Convention and Exhibition Center. The exquisite combination between the slide rail, the LED screen and the robot arm screen demonstrates the vitality of scientific and technological integration and cultural innovation. According to reports, during the exhibition, small robotic arm piano performances will be displayed at different times of the day, presenting the vivid interaction between digital technology and culture and art to the public.
Beijing Exhibition Area: "Intelligent Graffiti" expresses traditional Chinese culture
At the exhibition site, the blessing of science and technology makes the tradition more dynamic and novel. In the Beijing exhibition area of Hall A of the Cultural Industry Complex, an animation image inspired by the Dunhuang Flying Sky Mural and designed with the help of 3D printing technology gathered many citizens to visit in an orderly manner. In addition to looking at the exhibits, everyone can also interact with the screen on the side, and with a wave of the hand, they can complete the operation of "smart painting" of the animation image, attracting citizens to stop and participate. "We just want to spread traditional Chinese culture in new forms of artistic expression and let more young people fall in love with the national tide." The person in charge of the exhibition area said.
Media Fusion Booth: Puzzle game a little test of the ancient magic pen
At the booth of Tencent Interactive Entertainment in the Media Fusion, Wisdom Radio and Television and Film Industry Museum, many people were lined up in an orderly manner, trying out the surprise of the ancient magic pen in the puzzle game "Wild Goose Hills", using wolf ink to present the color and ancient charm in the traditional picture scroll with technology.
Greater Bay Area Pavilion: 20,000 square meters of "science and technology + culture" product display
In addition, in the 20,000-square-meter pavilion space of the Guangdong-Hong Kong-Macao Greater Bay Area Pavilion, there are cultural products and cooperation achievements of the "9+2" urban agglomeration of the Guangdong-Hong Kong-Macao Greater Bay Area and other prefectures and cities in Guangdong and Shenzhen, and the public can also feel the "science and technology + culture" products from different regions when visiting the exhibition. For example, you can feel the 30-year history of Futian's fashion development from the "1996 model" clothing display and 3D anthropometric instrument experience to complete the wisdom of wearing in one minute; you can see how Bao'an's traditional manufacturing industry has transformed from Facebook series prints, poetry festival gift boxes, clothing pattern DIY printing, etc.; you can also see the trend dynamics of Luohu gold jewelry industry and animation industry from the fashionable jewelry design and the cute panda animation IP.
Among them, a magnetic levitation furniture is particularly "eye-catching". A black booth uses magnetic levitation technology to suspend itself from the base platform, on which stands a cute horse image toy with a certain weight, and "turns" at a uniform speed. The person in charge of the exhibition area said that this magnetic levitation furniture can be applied to the display of shoes, alcohol, clothing and more large-scale products, and the public can also carry items at home to increase the fashion sense of home design.
Luohu exhibition area: visit the exhibition Tao "treasure" can also place orders
In addition, citizens who like jewelry can also find a lot of "treasures" when they walk into the main exhibition hall of the fair. The reporter saw in the Luohu exhibition area that the on-site exhibition has gold jewelry made of enamel color technology, Hetian jade with a more obvious sense of design, etc., it is worth mentioning that many jewelry exhibits "can enjoy a wholesale price", and the public can also place orders on the spot at the same time.
Special Exhibition: Film Tribute Centenary exhibition of the founding of the party focused on the presentation of blockbusters
This year's fair is an important exhibition held on the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan. The exhibitors held relevant special exhibitions around the main line of celebrating the 100th anniversary of the founding of the Communist Party of China, which also attracted many visitors to stop. For example, China Film Co., Ltd. organized the exhibition "China Film Tribute to the Centenary of the Founding of the Party", which focuses on the important development and achievements of the Chinese film industry along with the founding of the Communist Party of China in the past hundred years; China Publishing Group Co., Ltd. displays the theme publication of the history of the Party; the theme exhibition of the 100th anniversary of the establishment of the 100th anniversary of the founding of the Party; the Oriental Guoshi Cultural Industry (Shenzhen) Co., Ltd. organizes the red imprint - celebrating the 100th anniversary of the founding of the Communist Party of China; and the China Silk Culture Industry Creative Park will be exhibited Embroidery works based on "inheriting the red spirit", etc.
Viewpoint
Gao Haiyan: The Fair is an indispensable market for business ideas in China's cultural and creative industries
Gao Haiyan, a well-known expert in urban and industrial operation and president of the Shenzhen Metropolitan City Research Institute, believes that the annual cultural fair focuses on many topics and agendas such as cultural and creative industries, and the event and node promotion of concept and knowledge discussion and exchange have in fact a major impetus to the cultural industry. "The broad industrial insight of a large number of Shenzhen cultural industry practitioners has benefited to a certain extent from the promotion and diffusion of cultural and creative industry awareness and resources by the Cultural Fair." Gao Haiyan said, "The Fair has become an indispensable business idea market for China's cultural and creative industries. ”
Gao Haiyan said that shenzhen's cultural fair is an important link in the value chain of Shenzhen's cultural and creative industries, and an important platform and node for China's cultural and creative industries. "Unlike other exhibitions, the fair is not just an order opportunity, it has the ability to find value and integrate resources. On the platform of the Cultural Fair, various creative presentations and resources are gathered, which is very conducive to the integrated innovation and competitiveness of Shenzhen's cultural innovation. The fair not only affected the cultural and creative industries, but also promoted the cross-border integration and innovative integration of cultural and creative industries as productive forces and other traditional industries, and the impact on promoting the transformation and upgrading of traditional manufacturing to advanced manufacturing in Shenzhen is obvious to all. ”
Hu Yeqiu: The Cultural Fair has made Shenzhen the most well-known cultural industry exchange stage at home and abroad, and Hu Yeqiu, a cultural scholar, said in an interview with Nandu Reporter that the Cultural Fair has been held for 16 sessions and has become the most influential cultural symbol in Shenzhen. "Over the years, the fair has changed and remained unchanged, and what has changed is that there are more and more participants, more and more marketing methods, and more and more influence. What remains unchanged is the purpose of serving the cultural industry, and what remains unchanged is that it has always been on the road of innovation, and has always been leading in China in terms of exhibition hall construction, platform update, digital upgrading, etc. In Hu Yeqiu's view, the fair has made Shenzhen the most well-known cultural industry exchange stage at home and abroad, and promoted the growth of Shenzhen's emerging cultural formats, completed the cross-border integration of culture, science and technology, and finance in advance, and more importantly, used this platform to integrate cultural market elements from home and abroad, attracted cultural and creative talents from all over the world, and played an irreplaceable platform effect for Shenzhen and even China's culture to go global.
Notice:
In addition to offline expo and transaction, cloud display and exchange, there is also a very important component of the fair, which is organized by the host ministry, the organizer, the delegation of various provinces, autonomous regions and municipalities and exhibitors to hold cultural industry-related conferences, forums, negotiations, signing and other supporting activities. These activities release authoritative information to explore the current situation of the cultural industry and lead the innovative development of China's cultural industry. On September 24, the 2021 Radio and Television Audiovisual Industry Summit Forum with the theme of "Deep Integration and Innovation of the Future" will be ushered in.
Coordinator: Nandu reporter Huang Lu
Written by: Nandu reporter Huang Lu Zhang Xinyi trainee reporter Chen Xinghua
Photo: Nandu reporter Zhao Yanxiong