Under the impact, the drug dealer is difficult

Source | Cyber blue

Contributed | Yu Guoqing (Paul Rui (Beijing) Health Technology Co., Ltd.)

E-commerce is in power, how do traditional medicine businesses respond?

01

Blue Ocean Fight

With the popularity of Internet technology, for more than a decade, a number of pharmaceutical e-commerce platforms have successively intervened in the sale of drugs, and the prices of drugs have fallen for a time, bringing benefits to the government and people.

This was something that consumers could not have imagined before, and consumers bought drugs either in hospitals or in pharmacies and clinics.

Now with their fingers on their phones, consumers can buy the drugs they want to buy (most of the general medicines), and the delivery is fast, which is convenient and cheaper than hospital pharmacies.

This is the charm of the Internet, but also the charm of the e-commerce platform, all at once close the distance between manufacturers, pharmacies and patients or consumers, the price of drugs is suddenly transparent and clear.

Due to the extensive demand of the market and the drive of considerable interests, many natural people or investors who do drugs or have not done drugs before have poured into the emerging field of pharmaceutical e-commerce, with the purpose of dividing the dividends brought by pharmaceutical e-commerce as soon as possible.

Whether it is the now-formed and growing pharmacist gang, medicine Beijing cai, small medicine and other platforms, or some other small and medium-sized pharmaceutical e-commerce platforms that are still scrambling to squeeze in, they are constantly innovating the operating model and doing their best to grab the cake in this part of the pharmaceutical blue ocean.

Today's pharmaceutical e-commerce, it can be said that the crowd is strife and changeable, all of them have shaken out all the eighteen martial arts they have mastered, to see who stands on the cusp of the times.

The big wave is sand, the fight is capital, the play is the model, and the side is the front. But it is expected that it will eventually return to the law of the market, the survival of the fittest, the development of the strong, and can bring real benefits to the vast majority of people to laugh to the end.

02

The drug dealer took over

For a long time, the sales of drugs have been taking the path of pharmaceutical companies - pharmaceutical companies - hospitals, pharmacies, clinics, for decades, although sometimes not very smooth, but in the end it is still safe, basically to meet the needs of the majority of patients or consumers.

However, with the sudden rise of the Internet pharmaceutical e-commerce platform and strong intervention, the pharmaceutical market that was originally a pool of warm water suddenly became confusing and lively.

The wolf is coming, the wolf is coming, the wolf is really coming.

Originally, I still watched the entities in other industries being hit by e-commerce, and I was still hiding aside to be thankful, fortunately, we are doing a pharmaceutical business and have certain laws and regulations.

Who knows that within a few days, the storm of the Internet has still blown over, insisting on the price system for many years, saying that the collapse will collapse, by their own imagination or preparation.

Therefore, pharmaceutical commercial joint pharmaceutical enterprises carried out price maintenance actions, and one after another did not allow terminals (mainly pharmacies) to put products on the e-commerce platform without authorization, not to mention the provisions of low-price hanging nets, if there is a violation, it will not be supplied.

In a short period of time, it has indeed played a certain effect, because the pharmaceutical business is still the main supplier of terminals at all levels (hospitals, pharmacies, clinics, etc.), and the rules previously formulated are still useful.

Who knows that the good times are not long, somehow, there are more and more varieties of pharmaceutical e-commerce platforms, especially circulation varieties, and even many hospital clinical varieties, which can also be found on pharmaceutical e-commerce platforms.

Even if the manufacturer collectively issues a strong notice to the pharmaceutical e-commerce, it will not help, why not the pharmaceutical e-commerce, let alone the pharmaceutical business? Some large pharmaceutical businesses are not as good as passively lying on the ground and being shot, it is better to use the Internet to run their own e-commerce platforms.

03

Take the initiative to hug

Nowadays, the living environment of pharmaceutical business is not optimistic, especially those small and medium-sized pharmaceutical businesses, it is even more difficult to move, such as walking on thin ice, a little carelessness or hesitation for a moment, there is a possibility of being eliminated by the market.

The Internet is a new technology, is the inevitable trend of the industrial revolution, the rise of pharmaceutical e-commerce, accelerated the pace of the marketization process, no one should avoid, let alone turn a blind eye.

As a pharmaceutical business, in the Internet era, it should not become a victim of pharmaceutical e-commerce, but should take the initiative to meet it, embrace the Internet, and become the tide of the times with the help of the Internet platform.

Of course, it is simple to say, but to really sink, it is not so easy, concepts, funds, talents, platforms, where do they come from? And how does it work? There is no way to have a passion for blood.

In particular, the change of concept is a painful process, and the so-called experiences and patterns that have been precipitated for more than ten years or even decades are difficult to change overnight.

But what if you don't change?

Fortunately, there are now some Internet companies engaged in the pharmaceutical industry, with information systems, with funds in hand, with upstream industrial products, but also with advanced pharmaceutical industry business philosophy, but also actively looking for pharmaceutical business.

From the perspective of the Internet, implant information tools, open up all links from manufacturers to businesses to terminals, and introduce unsecured credit from banks. Taking the traditional pharmaceutical business as the platform, multi-level cooperation is carried out to comprehensively improve the profitability of the pharmaceutical business and help the traditional pharmaceutical business become a new type of pharmaceutical company.

04

Grow together

In summary, the emergence of pharmaceutical e-commerce will inevitably have a profound impact on traditional pharmaceutical business.

It will directly or indirectly transform the operating model of traditional medicine businesses. As a traditional pharmaceutical business rooted in the pharmaceutical market for decades, although it has a broad and deep market foundation, if it still adheres to the past business philosophy and operation mode, and still adopts a fearful or avoidant attitude in the face of the strong promotion of Internet informatization and e-commerce platforms, it can only sit still and wait, or miss the good opportunity it deserves.

Whenever a new type of force comes to the stage, as a party to tradition, do not avoid, do not complain, and do not oppose, because opposition is invalid.

Instead, we should have a positive attitude, to tolerate, to participate, to fully absorb its essence, for their own use, to help themselves keep up with the eternal express train of the times.

Similarly, the impact of Internet pharmaceutical e-commerce on traditional medicine business is good, the impact is also good, in fact, this is a normal market behavior, not a flood beast, let alone make a collective visit, a complaint, refuse to cooperate with the behavior, then the ultimate harm must be yourself, because you can't keep up. It is wise and clever to stand up and meet it, keep pace with the times, and develop together.