According to the information displayed by Tianyancha, on October 25, Sichuan Ziqi Culture Communication Co., Ltd., as the plaintiff, formally sued Hangzhou Weinian Brand Management Co., Ltd. Since Li Ziqi updated the "Chai Rice Oil Salt Sauce Vinegar Tea" in July this year, it has entered a long state of seclusion, and the alarm information released by Li Ziqi in August and the dissatisfaction of the "good means of capital" deleted by Li Ziqi have made the majority of netizens speculate that there may be irreconcilable disputes between Li Ziqi and the brokerage company.
Just last week, Li Ziqi, who has been silent for several months, appeared in front of the public again in an interview with CCTV, in the "Lu Jian Interview" Li Ziqi made a simple disclosure of her future plans, she said that she wanted to use her influence to promote rural revitalization, increase income for the people, and then do a good job in the dissemination and promotion of intangible cultural heritage, and even mentioned that she hopes to be able to correctly guide the values of young people, and does not want young people to think of becoming Internet celebrities.
Li Ziqi, formerly known as Li Jiajia, came from an authentic rural family, began to shoot short food videos in 20015, is one of the earliest batch of domestic self-media people involved in short video shooting, in 2016 received widespread attention, in 2017 Li Ziqi set up a personal brand, the reputation spread far and wide. Its short video rhythm is soothing, mostly handmade, gourmet production as the main content, showing the picturesque Chinese rural customs and customs, not only has a large number of loyal fans on the domestic short video platform, but also became one of the most concerned Chinese Tubing owners on the foreign video platform YouTube, this year with 14.1 million YouTube subscriptions set a Guinness world record for the largest number of subscriptions of YouTube Chinese channels, in the external dissemination of Chinese culture and Chinese spiritual outlook, The influence of Li Ziqi and her short videos should not be underestimated.
Founded in 2017, Sichuan Liqi Culture Communication Co., Ltd. is closely related to the personal IP of "Li Ziqi", which li jiajia holds 49% of the shares and Hangzhou Weinian holds 51%. After the personal IP of "Li Ziqi" made a name, MCN Company also quickly pushed it into the wave of commercial realization, and the food named after Li Ziqi was soon launched and became a popular Internet celebrity food. At the same time as commercial realization, the food quality of this brand has been repeatedly questioned, and food safety problems have been exposed many times, which has triggered heated discussions among netizens on the food safety supervision of Internet celebrities. The act of maximizing the commercial value of the "Li Ziqi" IP seems to run counter to Li Ziqi's original intention to inherit and carry forward traditional culture.
Although Li Ziqi may be caught in the capital game, the first voice after disappearing three months seems to confirm Li Ziqi's firm heart that does not want to be wrapped up. In the era when content is king, Li Ziqi's courage may allow her to get out of the predicament and return to the public vision with a new attitude.
Yangzi Evening News | Purple Cow News reporter Shen Zhao
Source: Purple Cow News