Recently, a research group survey of the Central Committee of the Communist Youth League on "marriage and love willingness" has aroused heated discussion among netizens.
Nearly 30% of the young people interviewed have never been in love, and they should have been the main force in marriage in the next 10 years.
The willingness of "Generation Z" youth to marry is on the decline, and women's intention to marry is significantly lower than that of men.
Contemporary youth seem to be increasingly willing to be single?
-01-
Contemporary young people, crazy into the tide of singles?
From the previous experience of marital love, single dogs are generally forced to choose single because they do not have advantages in age, appearance, economy and other aspects.
With the improvement of the level of social and economic development and the emancipation of people's minds, the number of "leftover men and leftover women" who take the initiative to be single is increasing day by day.
"Escape from Shame but Useful"
There is also a common phenomenon in the single group, that is, due to the immature thinking of marriage and love, family conflicts flash marriage and divorce, the divorce rate and the number of people living alone have increased year by year.
According to data from the Ministry of Civil Affairs, from 2013 to 2020, the number of marriage registration pairs in China continued to decline from 13.47 million pairs to 8.13 million pairs, a year-on-year decrease of 12.2% in 2020; the rough marriage rate fell from 9.9 ‰ to 5.8 ‰.
It is clear that more and more young people no longer take marriage for granted and linger outside the halls of marriage.
Marriage seems that there is nothing that can attract contemporary youth, and even feel that a person is also very good, and the marriage rate is naturally decreasing year by year...
Xie Yingxuan as an elderly young woman in the Taiwan drama "The Cultivation of Ordinary Women 2"
In fact, Xiaoyin very much agrees with the view expounded by Cleburnan in "Single Society", whether single or married, it is only an option for life, and it is not the only way to reinvent oneself and personality.
Men and women are very different in whether to choose to be single, and the disadvantages of women are also very clear.
One is the victory disadvantage stemming from gender, where women have far lower limits of childbearing age than men.
The second is the shackles of society and family, and many people still have a view that women "marry well" or even more important than "career success", and parents will feel that it is "for your own good" to let you marry.
In the face of heavy pressure from society and family, more and more women are gloriously single, so what is the reason why modern women resist marriage and love?
-02-
Why don't I want to get married?
The traditional sense defines "marriage" as "the task of life that everyone must complete", and women bear the brunt of social and family pressures.
For example, "What is the use of women reading so many books, sooner or later they will have to return to the family", the famous dancer Yang Liping gave up childbirth in order to pursue her life, but was accused of "life is incomplete", it seems that women will never be happy if they do not marry and have children.
Women who do not marry and marry late seem to become worthless overnight, and even are called "leftover women", which brings greater psychological pressure to individuals.
Engels wrote in The Origin of the Family, Private Property, and the State: "Marriage arose for the more convenient exploitation and enslavement of women by men. ”
According to data from the Ministry of Education, in 2019, 50.6%, 51.7% and 58.7% of the students in China's higher education graduates, general undergraduate and adult undergraduate students were female, respectively, which exceeded that of male students.
With the improvement of women's knowledge and economic ability, women do not need to be dependent on men to survive, and they can be emotionally self-sufficient, and naturally they will not enter marriage for reasons of interests and social concepts.
In addition, there are "worried marriage families" who are trapped by practical obstacles.
Varying degrees of discrimination still exist in some employers, resulting in unmarried women tending to be more likely to be employed than married women. Women's rights and interests in employment and career development cannot be guaranteed, and their willingness to marry is naturally not high.
Over the years, vicious incidents in marriage have emerged in an endless stream, and the news of "cheating" and "divorce" has made entertainment headlines.
Some people have focused on the topic of marriage itself, and views such as "marriage is too terrible" and "refusal to marry" have emerged one after another, which is a bitter medicine for young people who have not yet experienced marriage.
Various social events and entertainment celebrities' marriage and love changes have further aggravated the "fear of marriage" psychology of young people, and even caused the problem of refusing to fall in love by fear of marriage.
Women's willingness to marry is significantly lower than that of men, and the reason is that in recent years, the educational level and economic independence of women in China have been greatly improved, and the awareness of women's equal rights has awakened.
The traditional concept of marriage and love has been accepted by young people, and the default marriage order rules of traditional society are constantly disappearing.
In the face of the label of "left behind", contemporary young people do not care and still enjoy being single.
-03-
The romantic privilege of a "single dog"
In his book "The Society of Singles", Krynenberg concludes that the society of singles is becoming an unprecedentedly powerful and inevitable social change.
The prevalence of singleness not only reflects the structural changes in the family in the process of modernization, but also has a profound impact on the social economy.
The large number of singles is dominated by "Generation Z" young people, with unique consumption patterns, consumption behaviors and consumption preferences, and their impact on the market is growing, and a new consumption trend is also rising - the single economy.
Unlike the family-oriented consumption mode of married people who have stepped into the "marriage grave", the consumption mode of "single aristocrats" belongs to the "self-pleasing type", which is purely to please themselves.
A hundred years ago, victorian single women were shopping
Didn't Wilde say, "Loving yourself is the beginning of a lifelong romance." ”
Not treating yourself badly in consumption is also loving yourself.
In order to meet the needs of singles, goods and services labeled as singles are spreading, stimulating the continuous evolution of business models.
Merchants have their own tricks, one person to eat, one person to rent, one person to travel, one person hot pot and mini small appliances, self-service singing bar, etc. are readily available, "one-stop" single service is simply considerate to the extreme.
The huge consumer market created by the "single economy" is not enough to be satisfied with the upgrading of traditional business models, and other derivative products also have unlimited business opportunities.
Whether you admit it or not, single people seem to have a dashing life, but after living alone for a long time, it is inevitable that they will be lonely and lonely, and behind the strong appearance is a soft and comforting heart.
In this context, many aspects of their consumption are looking for a spiritual sustenance for themselves.
Female AI Companion Robot Documentary "Before Tomorrow"
When it comes to healing loneliness and emotional sustenance, the easiest thing to think of is to raise cats, go to cats and pick up cats, and "cloud suck cats", after all, the healing effect of cute things is leveraged!
Many young people find it too difficult to find a suitable partner and prefer to "spend a lot of money" with cats to alleviate loneliness.
The "self-pleasing" consumption of single people is also reflected in the pursuit of the appearance of packaging design.
For example, Nongfu Spring integrates the zodiac sign with the brand characteristics to launch a high-value bottle design; Starbucks integrates soft and cute elements into the cup design, making the cat's claw cup an object of pursuit.
The data shows that blind boxes have also become the favorite of single consumers in recent years.
Do you think single people don't need surprises? Buy a blind box to create a little unknown and surprise for yourself, and add some material to the ordinary life!
If you want to say the biggest gathering place for singles, Xiaoyin believes that it should be the Internet, they are keen to soak in video websites, chase dramas, watch movies, watch variety shows, and achieve "star chasing".
The Perfect Divorce
The website creates a strong community atmosphere, and various reality shows and idol cultivation variety shows allow single fans to "pay for love" and "be painless mothers".
Therefore, don't always think of using old-fashioned thinking to persuade young people, such as "Are you not alone", "What should you do when you are old", or first think about the part of people who want to get married but are repelled by reality, and effectively solve the problem!
bibliography:
WU Fan. Single Economy: The Rise of a New Consumer Culture[J].People's Forum,2020,(32):94-97.
Qian Changping. The Alienation Situation and The Way to Crack The Emotions of Young People's Marriage and Love[J].Chinese Youth Studies,2020,(7):81-86.
[3] Kan Lili." The single economy "spawns new consumption[J].New Sankei,2019,(12):40-43.
[4] Yang Chaoqing." The single economy "satisfies the differences and preferences of refined consumption[N].Securities Times, 2018-11-08.
[5] Xu Xiao." Single economy", "spawning new consumption" of daily necessities has blown up the "Mini wind"[J].Decision Exploration (Part 1), 2019, (04):34-35.