For the entertainment industry, this year is destined to be a year of unrest.
Surrogacy, tax evasion, and even suspected rape, melons are bigger than one, and artists "roll over" faster and faster.
People began to think about the entry threshold of artists: "Artists with worrying knowledge and cultural levels, lack of moral literacy, and low professional ability can earn millions a day?" That's outrageous. ”
From the series of policies and industry norms that have been introduced successively, it can be seen that the official determination to rectify the atmosphere of the entertainment industry is determined. At the same time, many experts and scholars in the industry have made suggestions and suggestions, hoping to contribute to a "clean and healthy" environment.
Among them, there are many proponents who have made a brain, suggesting strict industry standards and implementing a certificate-holding system for artists: "Before holding a certificate, it is necessary to receive training in ideology, politics, theory, professionalism, moral cultivation, etc., and carry out registration management. ”
Anecdotally, the proportion of support for this view is not low, but there are still objections that this is a trick that "smashed the door of the brain" to come up with.
Director Jia Zhangke publicly stated at an event that he did not support the certification of artists, and the chaos in the entertainment industry should be solved and guided through other methods.

Jia Zhangke was interviewed about the artist's license Video screenshot
Give the artist a certificate, so that it can be done?
According to the interpretation in the modern Chinese dictionary, a certificate is a document issued by an institution, school, organization, etc. to prove qualifications or rights.
According to statistics, a Chinese will have at least 70 or so certificates in his lifetime, which includes the entire process from birth to death.
The role of the certificate is obviously to prove a certain ability or qualification, from this point of view, the artist through the study of the exam to get a certificate to prove their ability and qualifications, logical, there is nothing wrong.
China's artists are roughly divided into two categories, one is born in a scientific class, trained by professional art colleges and then entered the entertainment circle, and the other is a grassroots origin, due to talent or chance to enter the entertainment circle. During the former's study at the school, they already have certificates such as graduation certificates and degree certificates, but the latter is obviously unable to provide any certificates that prove their artistic level.
If these two types of artists are unified and unified through training and review and finally issued, how will they be evaluated in the field of artistic professionalism? Who determines the high or low?
In an interview, Jia Zhangke gave an example to his cousin Han Sanming, before participating in the movie "Three Gorges Good Man", Han Sanming was a coal digger, he joined "Three Gorges Good Man" in this capacity, and completed the shooting brilliantly, and finally won the Best Actor Award at the Chilean Film Festival.
Stills from the movie "The Good Man of the Three Gorges"
Let Han Sanming and the class artists perform together, he obviously has no advantages, but it does not affect his true color in his cousin's movie.
Similarly, in the film work "Daystar", director Xie Jin used child actors with intellectual disabilities; in the movie "Juvenile Offender", the director also boldly adopted a detained juvenile offender for performance; The heroine Wei Minzhi and the male protagonist Zhang Huike in Zhang Yimou's film "No One Can Be Less" are children of ordinary farmers; the movie "Sherlock on the Plain" released in 2019, all the actors, including the three leading actors, are ordinary people without any acting experience and related learning.
Almost forgot, there is also an actor named Wang Baoqiang, that is a unique "Mr. Tree", a "Xu Sanduo" with almost no bad reviews.
With a license, do they still have a chance?
Fundamentally speaking, the vague standards and aesthetics in artistic creation, no institution has the capital and courage to stand up and say: "I will send this certificate, I can evaluate a fair and strict." ”
At the same time, when certification is related to the protection of rights, it is not excluded that there will be a possibility of breeding interests and corruption, and the training of actors is charged or not charged? What are the fees?
Some people have said that this certificate can put aside the art itself and only test the moral cultivation of the artist.
But if after study and assessment, get a certificate can ensure moral cultivation, nine years of compulsory education in the ideological, political, social and cultural courses have been taught the content of moral cultivation, basically the vast majority of people also have junior high school or primary school graduation certificate, from the results, primary school diploma finally guarantee people's moral accomplishment?
If art itself barely has a standard, the moral standard is even more vague and cannot be quantified, and getting the "saint certificate" can only prove that at the moment of the examination, the candidate's moral cultivation meets the assessment standard, but it has no guiding significance for future behavior and norms.
For a single individual, moral expression may change throughout the day, is an emotional factor, and to give a testimony to morality is itself a mutilated and unattainable idea.
There is also an interesting question here, how do the examiners who issue the certificate prove that their morality and cultivation have reached the standard?
After thinking about it for half a day, this certificate is almost useless except to toss people.
I can't handle it, you don't do it
In the 1990s, artists who needed to perform on stage were done, but later because of the simplification policy, they found that it was useless and cancelled.
At that time, this certificate only represented professional qualifications, and there was no so-called moral recognition.
In contrast, most of the artists who have caused the anger of the whole network this year are not only covered by the word "morals", but more involve illegal crimes.
In the sound operation of society, compared with morality, the law is the clearest and most stable rule, whether all people violate the law, can be measured clearly with only a ruler, there is almost no room for ambiguity in the law, tax evasion, rape or not, these are irrefutable legal issues.
The problem of the law is left to the law to solve, and morality has no credibility in the face of the law. The law does not consider whether you have a certificate or not when it comes to sentencing, and morality cannot be punished at all.
Wu Yifan attended the press conference of the movie "Old Cannon" Photo/China News Photo Network
Aside from the uselessness of certificates, one of the more worthy of consideration for this ridiculous suggestion is the last half sentence:
"Those who are not registered are stipulated that all kinds of platforms will not be hired." If the absurdity of the front is not clearly thought out, then the second half of the sentence exposes the motive of "lazy government".
Behind it is such a logic: "I can't manage, just set a threshold, you can't reach it, don't do it, the less people do it, the easier it is for me to manage."
Behind the artist's loss of morality and illegality, it is only the industry atmosphere such as traffic first and pan-entertainment, and even not only the problem of the artist itself, but also the series of problems of the industrial chain such as the pursuit of profits and poor supervision of capital behind it.
There are problems in the entire industry and the environment, is it not necessary for all participants in the upstream, middle and lower reaches of the industry to collectively take a certificate? Only the artist examination is certainly not enough, the agency can not test? Video platform test? Sponsor exam? Can the audience take the test?
Don't look at anything that you don't examine, isn't everyone happy?
Because of the immorality and illegality of some stars, they finally smashed the jobs of grassroots actors, and this shot was really crooked.
Seemingly "active" behavior, in fact, is a "lazy government" that is eager for quick success, simply and rudely trying to cover up the problems in the industry through a useless certificate, naively believing that a certificate can improve the future environment, and solving the problem by artificially limiting the threshold and number of practitioners.
It can only be said that this expert does not understand society, nor management, nor art.
Wide in and strict out, may be a good idea
Of course, people's call to raise the threshold for artists to work is not entirely unreasonable, through the daily artists' life exposure and performance content, we can indeed see the cultural literacy and artistic skills of some artists.
A handful of old, reading lines in the mouth is still like an eggplant; looks like a table of talents, writing 10 Chinese characters is wrong; sending a 120-word small essay, cloud mountain fog cover does not know what to do...
These problems, in fact, are not unforgivable, and the traffic dividend brought by premature popularity makes artists lose the opportunity to think and introspect.
It can be seen that the recent series of policies for the entertainment industry and the rice circle have higher requirements for artists, and the cancellation of the draft and data will make young artists become popular much less than ever.
As for the impact of capital on the entertainment industry, it will take longer to improve, and as the data becomes clear and investment and returns become transparent, investors will naturally gradually inject capital into artists with ability and value, and ultimately lead to the return of art to art itself.
This provides artists with opportunities and time to learn and improve, as long as the artists have desires and expectations for this industry, hope to gain a foothold in this industry, and will naturally continue to polish themselves through their works, so as to achieve the goal of improving their business capabilities.
This is a sustainable development process that everyone wants to see, but this process takes time and cannot be achieved overnight.
In fact, the entertainment industry wants to attack not a certain person, but a group of people who use art purely as a tool for profit and play the game of capital. Understand this matter, and many links will naturally go smoothly.
In this governance process, it is still impossible to avoid the problem of artists losing morality and breaking the law in the industry, so the freezing period for artists who have lost morality and illegal will become particularly important, and the current punishment measures for bad artists have exceeded the intensity of any previous period.
Judging from the results of various events in recent years, this has played the function of deterrence and warning and pre-education.
The absurd suggestion in the previous article also reflects the need for more knowledgeable managers in the industry, and only with a deeper understanding and understanding of the industry will they not deviate in policy formulation and implementation.
Recently, a number of industry associations and organizations have expressed their determination and willingness to purify the atmosphere of the entertainment industry by holding meetings and issuing statements, and even entertainment companies have organized artists to sign a letter of commitment to express their support for "Clear Lang Action".
In fact, if there is no perfect scientific management system and system guarantee, such an oath is as unreliable as letting the artist examine, it looks beautiful, but it is useless.
Speaking of returning to the artist examination, two years ago, an artist read a doctorate, but because he did not know what the "KNOWLEDGE Network" was, he overturned the car, and the certificate that was finally tested was also withdrawn.
Facts have proven, whether there is proof or not, and how high the moral cultivation is, it has nothing to do with it.