Shan Dawei: With a brand respected by the world, the enterprise is the most competitive

Shan Dawei, general manager of China Real Estate News and managing director of China Real Estate Tongchuang, said, "The era of huge profits is gone, and in the future, enterprises that have been recognized by consumers and the market will be the most competitive enterprises." We must believe in the power of the brand, as long as we stick to the right direction in our hearts, we are not afraid of the future. ”。

On July 15th, the "China Real Estate Brand High-quality Development Conference and 2021 China Real Estate Brand Ceremony" sponsored by China Real Estate News was held in Beijing, where government leaders, scholars and experts, business leaders, cross-border public figures, media representatives, etc. gathered together to brainstorm and collide ideas on the development of the economy and real estate industry.

Shan Dawei said that today's business world has entered a brand world, and the brand has become a comprehensive embodiment of the competitiveness of an enterprise and even a country, and is an important resource for participating in economic globalization. To be a valuable and respected brand has become the goal and ideal of many enterprises, it is like a beacon in the night, let us identify this brand or this enterprise in many goods or services.

Shan Dawei said that the brand has also become an important basis for consumers to buy products. Survey data from institutions show that among consumers who intentionally choose the top ten brands when buying a house, 87.35% think that the brand is important, and only 1.59% think it is not important. Judging from the results of the survey on whether consumers are willing to pay a premium, an average of 68.4% of consumers are willing to pay a premium of 0%-20% for the top ten brand housing enterprise projects. This is the value and power of the brand. (Xu Qian)