When you walk into a bookstore and you're sure to see a comic book on the shelves of bestsellers called Half-Hour Comic Book World History, you'd be wrong to think it's just a simple comic.
This is a history book that has been praised by professors in the history department of Fudan University, the author is named Chen Lei, before the book was published, he was just an ordinary designer with a monthly salary of 5,000 yuan.
Because of his love for comics and history, in his spare time, he created a public account to share his comic works, and by chance, this public account was seen by Zhang Lingquan's son, which triggered Zhang Lingquan's interest, directly gave him 1.47 million angel investment, and also found Xu Xiaoping to increase his capital by 15 million, fully supporting Chen Lei to engage in knowledge comics.
The net profit of "Half-Hour Comic World History" is as high as 10 million, the public account "Mixed Knowledge" has more than 5 million fans, and the market value of the studio is estimated at about 200 million.
From a moonlight migrant worker to a multimillionaire at the fifth place in the writers' list, Chen Lei's counterattack took only five years, and he only focused on one thing, that is, turning hobbies into careers.
When Chen Lei went to school, he was a scum in the eyes of the teacher, he always loved to scribble on the book when he did not listen to the class, he never learned to draw systematically, all by imagining the wild pictures in his head, and often he could draw a pile of paper a day.
In fact, he does not dislike learning, but does not like the cramming teaching method, those formulaic knowledge points he can not remember at all, but when he finds that he has a strong curiosity and curiosity about a certain knowledge point, he will dig and explore from the root, must know the causal relationship between things, but the traditional classroom can not give him such sufficient time, so Chen Lei has been a mediocre student.
When the arts and sciences were divided into subjects, because he did not like history, Chen Lei chose science, he did not understand why history had to memorize so many boring eras and character backgrounds, and why there was such a strange subject, but he had a strong ability to logical thinking, so there were still some advantages in science.
However, by chance, after going to college, Chen Lei was a very interesting war game by his classmate Amway, the game background involves World War II, in order to understand this game, Chen Lei took the entire Historiography of World War II, and then found that there was a War BEFORE World War II, but no matter how complicated Chen Lei also wanted to understand it, otherwise the psychology could not pass this hurdle. In this way, a polytechnic man was fascinated by history because of a game, and he was out of control.
After graduating from college, Chen Lei entered an automobile company as a designer, and in his spare time, he still likes to read history and study the doorways, and the history and culture balance the defects of engineering students in perceptual thinking, and also help his work a lot.
For the comics he loved since childhood, Chen Lei did not put it down, he posted four-grid comics on Weibo, letting netizens leave messages to guess the characters in the painting, so as to test his ability to capture the characteristics of the characters.
In addition to history, Chen Lei has a strong desire for knowledge and concentration in all unknown worlds, he has a strong ability to logical thinking, summed up in his own words into a very simple four words "because of so", from the result upwards, a rope does not let go, slowly looking up can find the essence of things.
When doing these explorations and thinking, Chen Lei does not have a clear utilitarian purpose, all by interest and hobby, comics, history, are because of like to focus, because of focus to persist, because persistence has better development after.
Because of reading the "Outline of the History of the Chinese", Chen Lei became interested in the history of the Eastern Zhou Dynasty, but when he dug deep, he found that this history was fragmented and fragmented, and people were confused, this feeling aroused Chen Lei's strong desire to explore, since I can't read it, is it that many people can't read it, so how can everyone read it? With such a problem, Chen Lei and Dong Zhou were on the bar.
He constructed a picture in his head, deleted those boring text interpretations, staggered year arrangements, put a bunch of chaotic characters in a class to sit well, and then found a class teacher to solve the problem, so "If the Eastern Zhou Nations were a class, this thing would be easy to understand" was born.
The 4th issue of the Eastern Zhou series attracted widespread attention after it was listed on the public account, and the number of fans doubled to give Chen Lei the confidence to continue. He began to pay attention to current affairs hot spots, from which to find some interesting unpopular knowledge to interpret the translation, in the process found the barriers to knowledge dissemination, wrote an article called "you don't love to read, this does not blame you", which was widely forwarded on major platforms, and more people paid attention to his public account "Mixed Days".
Then he launched "What Did Tu Youyou Do to the Malaria Parasite" and "Nuclear Radiation How Do You Pit People So Bad" and other hot and unpopular knowledge, focusing on the reader's pain points, using easy-to-understand language, funny comics and passages to spread these cold knowledge to the public, the article was clicked more than 800,000 times, and then a car brand found him and bought the advertising space of "Mixed Days" at a price of 40,000 yuan.
This is the first time Chen Lei knows that the original public account can really make money, but this is just the beginning, the former CCTV famous host Zhang Lingquan accidentally saw her son smiling at the tablet, she curiously went over to see the very classic Qin Annihilation of the Six Kingdoms historical sequence memory method "shouting Zhao Wei to play Qi Qin" (Han Zhao Wei Chu Yan Qi), Zhang Lingquan had a strong interest in "mixed days", immediately flew to Shanghai to meet Chen Lei, leaving 1.47 million angel investment, so that Chen Lei resigned to concentrate on painting.
It is not easy to develop interest into a career, but Chen Lei has done it, his public account does not have any commercial promotion, all rely on the word of mouth of netizens, it is really fond of his content will pay attention to forwarding, and Chen Lei also uses focus and love to give back the expectations and likes of every fan, which is also the place where "Mixed Days" really attracts Zhang Lingquan.
Every time he updates a piece of content, he has to go through repeated polishing and research, and will consult experts to argue, looking witty and humorous, relaxed and interesting behind the language, Chen Lei has paid countless tortures for this, but he is tireless, because this is the cause he really loves.
Zhang Lingquan's investment has doubled Chen Lei's confidence, once engaged in comics in his spare time and was said to be not doing business, but now he has obtained investment with this "not doing business", so Chen Lei resigned decisively and concentrated on creating the "Half-Hour Comic World History", and the number of platform fans has doubled.
Not only that, after Zhang Lingquan returned to Beijing, he also recommended this project to Xu Xiaoping, who directly took out 15 million angel investment without saying a word, and Chen Lei Studio was officially established.
Because the "half-hour comic world history" is loved by many teenagers and children, parents are also happy to let children understand history in this way, but electronic products have a greater impact on vision, many parents also give Chen Lei a message reflecting this problem, in order to meet the learning enthusiasm of young fans, Chen Lei quickly launched the "half-hour comic world history" physical book, online 7 hours on the whole network out of stock, the major physical bookstores have been in a hurry, sales profits of more than 10 million.
At the same time, "mixed days" has more and more small fans, Chen Lei is afraid of misleading children, he will rename the public account "mixed knowledge", for a mature public account to change the name is a big taboo, but Chen Lei does not think so, he said that he is a porter of knowledge, if you rely on your own meager strength to contribute to education, it is immeasurable merit.
After the name change, the signature of the public account is still "Monopoly does not understand!" But in fact, the name change did not let the fans lose, everyone as always in the public account to urge change, but Chen Lei is still not in a hurry, he now has a very professional team, each content must be carefully crafted, repeatedly to examine, sure to be correct before publication.
"Mixed Knowledge" now has more than 5 million fans, so Chen Lei takes the funny thing more seriously, which is his respect for knowledge and career.
In the face of huge profits, Chen Lei is not blindly happy, but can still calm down and polish the content, did not let "mixed knowledge" become self-media, but treated it as a lifelong cause to respect and love, he is full of expectations for each work, full of awe for every knowledge, insist on using the most serious attitude to interpret, with the most rigorous expression to spread, in this process Chen Lei also realized that he is saddled with heavy social responsibility, and found that he can influence many people, contribute to education, It turns out that it is a very happy thing to focus on opinions about what you like and make it shine.
Now chen lei studio market value valuation of more than 200 million, worth more than ten million, this gorgeous counterattack, Chen Lei only used five years, but in fact he from school to exercise logical thinking ability, the talent and persistence of painting, the thirst for knowledge and exploration, are in the past five years to accumulate strength, no success is accidental, are because of love and persistence to go long.
Chen Lei's original intention of doing the public account is only because of love, and does not want to profit from it, he will maintain a strong focus on the things he is curious about, starting from why, pursuing the answer, and willing to share the answer in his favorite way, because this pure beginning has the firmness and confidence afterwards.
After the success, Chen Lei did not use his public account as a self-media to operate, but with a rigorous and serious attitude to disseminate and interpret knowledge, so that fans can get useful things from it, officially because of this concentration that has not changed from beginning to end, he has successfully turned his hobby into a career.