On October 25th, the Jiujiang Heart-to-Heart Tower Compound Fertilizer Production and Winter Marketing Summit with the theme of "Sailing the Royal Jiangnan and Pursuing a New Journey of Dreams" was held in Jiujiang City, Jiangxi Province.
At the meeting site, Shang Dewei, deputy secretary of the Party Committee of Heart-to-Heart Group and general manager of Jiujiang Heart-to-Heart Fertilizer Co., Ltd. (hereinafter referred to as Jiujiang Heart-to-Heart Fertilizer Co., Ltd.), Guan Haizhou, deputy general manager of Jiujiang Heart-to-Heart Business Department, Li Deguang, general manager of Jiujiang Heart-to-Heart Business Department, Liu Fucan, manager of Marketing Big Data Center of Heart-to-Heart Group, Liu Xiuhan, deputy general manager of Jiujiang Heart-to-Heart Compound Fertilizer Division, Yue Yanjun, deputy chief agronomist of Heart-to-Heart Group Company, and more than 350 dealers from Anhui, Fujian, Jiangxi, Zhejiang, Jiangsu, Hunan and Hubei gathered together. Seek a plan for future development.
With the Jiujiang base as the core, the radiation layout is used as a market in the south
At the meeting, Shang Dewei, deputy secretary of the party committee of Heart to Heart Group and general manager of Jiujiang Heart to Heart, said that after four years of hard work, the first phase of the Jiujiang Base project of Heart to Heart Group has been successfully put into production on February 8, 2021, and the next step will continue to exert efforts in humic acid fertilizer, around the three major bases, through multi-point layout to strengthen services, maintain the leading position of the industry, achieve the sail to the south of the river, and pursue a new journey of dreams.
Deputy Secretary of the Party Committee of Heart to Heart Group, General Manager of Jiujiang Heart to Heart, Shang Dewei
According to Guan Haizhou, deputy general manager of Jiujiang Heart to Heart, heart to heart will continue to exert efforts from the following three aspects in the future: First, complete the layout of large national bases, strengthen rapid services, and maintain the leading position in the industry; second, adhere to the "differentiation" strategy, enhance comprehensive service capabilities, and further increase the national layout of "fertilizer distribution center + laboratory + efficient agricultural service center" to provide farmers with more accurate and efficient comprehensive services; the third is to deepen strategic cooperation, promote mutual benefit and win-win results, and give full play to the large group, large resources, multiple bases, Large platform advantages, deepen strategic cooperation with the majority of dealers, and promote mutual benefit and win-win results.
Guan Haizhou, deputy general manager of Jiujiang Heartlink
Li Deguang, general manager of Jiujiang Heart-to-Heart Compound Fertilizer Division
2021 is the beginning of the "14th Five-Year Plan", and Li Deguang, general manager of Jiujiang Heart-to-Heart Compound Fertilizer Division, elaborated on the 14th Five-Year Plan for Compound Fertilizer. Li Deguang said that the Jiujiang base high-tower compound fertilizer is about to be put into production, and the products suitable for the southern economic work area will be serialized and put into production immediately. In the future, the company will focus on the advantages of nitrogen source and humic acid, iteratively upgrade nitro technology, and focus on the development of water and fertilizer integration in the economic area.
Driven by big data, marketing and agrochemical double upgrade
With the development of the times and the changes in the market, enterprises began to digitally transform, and Liu Fucan, manager of the marketing big data center of Heart to Heart Group, elaborated on the digital value of marketing upgrading and transformation. He said that the development of information technology has led to the transformation and upgrading of all walks of life, the same is true for agriculture, and informatization and digitalization have become an important support for modern agricultural enterprises to improve production operation and management services. Heart to Heart Group will build a business data service platform, soil big data platform, agricultural technology service platform and crop platform through marketing big data, providing customers with stronger decision-making power, insight and discovery, process optimization ability, as well as massive, high growth rate and diversified information assets, to help customers seize market opportunities.
Liu Fucan, Marketing Big Data Center Manager of Heart to Heart Group
At present, the industry has entered a period of transformation and integration, whether it is a manufacturer or a dealer, it is facing different degrees of internal involvement, so how to do a good job in marketing and service in the next step is the key to transformation and upgrading. Liu Xiuhan, deputy general manager of Jiujiang Heart-to-Heart Compound Fertilizer Division, said that marketing work should be customer-centric, all work should be market-oriented, around customers, to meet customer needs as the starting point, to enhance customer value as the end point. All the cadres and employees of the company must swoop down, sink to the front line, go deep into the market, go deep into the scene, continuously optimize the process, improve the standard, continuously meet customer needs, and continuously enhance customer value. Finally reach the four-in-one, you have me, I have you, the expectation of common development.
Liu Xiuhan, deputy general manager of Jiujiang Heart-to-Heart Compound Fertilizer Division
If marketing is the vanguard army, then agrochemical is the logistics team. Yue Yanjun, deputy chief agronomist of Heart to Heart Group Company, elaborated on the technical service model change in response to the change of the marketing model, he pointed out that the national agricultural policy requires fertilizer enterprises to study new fertilizer types and fertilization models, and carbon peak carbon neutrality requires fertilizer enterprises to carry out technological upgrades, so new green environmental protection materials are the development trend. At the same time, with the continuous scale of land circulation, agrochemical services under the new situation need to focus on large growers, focus on crops, tap planting pain points, integrate resources, take comprehensive measures to increase farmers' production and income, and establish, replicate and disseminate service models to benefit more large growers.
Yue Yanjun, deputy chief agronomist of Heart to Heart Group
With win-win as the original intention, we will create a community of manufacturers' interests
Since the beginning of this year, affected by the international market, environmental protection and other factors, the price of agricultural materials has risen unexpectedly and the speed of the increase. Some manufacturers have out-of-stock, no quotation, etc., which makes many dealers overwhelmed, and the operating pressure is doubled. At the meeting site, Shi Xuxu, an analyst of compound fertilizer of Shandong Longzhong Information Technology Co., Ltd., analyzed the market situation in detail and made a prediction of the market trend. She pointed out that the resource advantage in the post-epidemic era will become the absolute advantage of enterprises, and the price of compound fertilizer will not rise sharply in the fourth quarter, including april next year, hoping that everyone will seize the opportunity, make a good prediction, and win profits.
Shandong Longzhong Information Technology Co., Ltd. compound fertilizer analyst Shi Xuxu
In order to provide financial support to core customers, Heart to Heart Group and WeBank provide manufacturer silver services to customers to help customers solve the phenomenon of funds being out of touch during the critical period. Chen Jianjun, operation manager of WeBank, pointed out that the manufacturer bank can provide services for heart-to-heart customers, and will continue to deepen cooperation in the future to provide more financial support for heart-to-heart customers.
Chen Jianjun, Operations Manager of WeBank
At the meeting site, the senior leaders of Heart-to-Heart awarded licenses to more than 400 dealers' strategic cooperation customers. Heart-to-heart customers from Nantong, Jiangsu Province, said that in the future, they will work closely with Heart-to-Heart, change the sales thinking mode, constantly try new sales methods, improve market share, enhance service, and create brilliant new ones.
Dealer customers from Nantong, Jiangsu Province, took the stage to speak
Dealer customers from Hunan also said that in the future, they will adhere to the heart-to-heart brand and never waver, grasp the brand structure, adhere to the brand image, and hope that in 2022, they can continue to walk with the heart-to-heart, hand in hand, and create good results!
Dealer customers from Hunan took the stage to speak
Wang Feng, manager of the marketing planning department of Jiujiang Heart-to-Heart Compound Fertilizer Division
At the meeting, Wang Feng, manager of the marketing planning department of jiujiang heart-to-heart compound fertilizer business department, made a detailed interpretation of the policy of the winter storage meeting, and the Jiujiang heart-to-heart tower was about to be put into production, and with full sincerity, it sent eight gifts to customers, and more than 350 dealers attending the meeting were also enthusiastic, and the on-site orders were hot and lively.
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