Gongcheng moon persimmon, fragrant beijing. On October 25th, the Gongcheng Moon Persimmon Public Brand Conference and the 18th Guilin Gongcheng Moon Persimmon Festival Star Product Beijing Promotion Conference were successfully held at the Beijing National Agricultural Exhibition Center.
Zhang Yuxiang, former member of the party group of the Ministry of Agriculture and Rural Affairs, president of the China Agricultural Products Market Association, Liu Yingjie, vice president of the China Agricultural Industrialization Leading Enterprises Association, Zhang Huarong, director of the China Green Food Development Center, Kou Jianping, deputy director of the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, Li Yingbin, director of the National Agricultural Exhibition Hall, Huang Tingjun, second-level inspector of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, Lin Wumin, deputy director of the Standing Committee of the Guilin Municipal People's Congress, Yang Zhengshan, county magistrate of the People's Government of Gongcheng Yao Autonomous County, and Jiang Li, deputy county of the People's Government of Gongcheng Yao Autonomous County. Liu Yadan, deputy secretary-general of the China Association for International Agricultural Exchanges, as well as national persimmon industry experts, association representatives, enterprise representatives, well-known fruit buyers and more than 30 authoritative media witnessed the event.
At the press conference, the new image of Gongcheng Yueki public brand was officially released. Gongcheng Yao Autonomous County is the hometown of China's longevity and the hometown of China's moon persimmons, in the context of rural revitalization, Gongcheng actively responds to the national call, implements the brand strategy of strengthening agriculture, injects new vitality into the traditional moon persimmon industry, and makes the regional brand benefit the people.
Ecological Yao Township, a poinsettia persimmon. Gongcheng is the country's first climate livable county, and has been rated by the United Nations as a "model of rural ecological economic development in developing countries". Gongcheng is mostly a typical karst landform, the soil layer is rich in organic matter, from the growth and development of persimmon trees and fruit quality on the requirements of environmental conditions, the natural environment of Gongcheng is particularly suitable for the cultivation of persimmon trees, after thousands of years, bred a high-quality geographical indication product "Gongcheng moon persimmon".
Zhang Yuxiang, former member of the Party Group of the Ministry of Agriculture and Rural Affairs and president of the China Agricultural Products Market Association
Liu Yingjie, vice president of China Agricultural Industrialization Leading Enterprise Association
Zhang Huarong, director of China Green Food Development Center
Zhang Huarong, director of the China Green Food Development Center, made a speech and pointed out that geographical indications of agricultural products are characteristic agricultural product resources formed in long-term agricultural activities in various places, and are important agricultural intellectual property rights and regional public brands. China is a traditional agricultural country, the natural ecology and resource endowments are diverse, with a long history of farming civilization and profound food culture, landmark resources are rich, the development potential is huge, do a good job of landmark registration protection for the revitalization of rural industries, the development of regional economy, the creation of characteristic brands, the inheritance of farming culture is of great significance. At the same time, Director Zhang also particularly emphasized that Gongcheng moon persimmon as a landmark good product, China's important agricultural cultural heritage, the county party committee, the county government should adhere to the Gongcheng moon persimmon as the implementation of the rural revitalization strategy key industries to grasp, promote green standardized production, strengthen the construction of quality traceability system, develop product deep processing, extend the industrial chain, increase the construction of new sales formats, broaden sales channels, excavate and protect traditional farming culture, increase brand building, and hope to further enhance the popularity and influence of Gongcheng moon persimmon through this activity. Through continuous efforts to create, Gongcheng moon persimmon will be cultivated into a national geographical indication of agricultural products with certain popularity.
Kou Jianping, deputy director of the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs
Li Yingbin, director of the National Agricultural Exhibition Center
Huang Tingjun, second-level inspector of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region
Huang Tingjun, second-level inspector of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, said at the meeting that the party committee and government of the autonomous region attach great importance to the construction of agricultural brands, base themselves on Guangxi's ecological resources, take the construction goal of creating a new benchmark for China's high-quality agricultural products, and help relevant cities and counties to carry out public brand building on the basis of the endorsement of the "Guangxi Haohe" brand. It is hoped that Gongcheng will take this as an opportunity to continue to deepen the reform of the persimmon industry, adhere to the development of the chain, and promote the upgrading of the brand, so as to meet the consumers' pursuit of a green, healthy and happy life.
Lin Wumin, deputy director of the Standing Committee of the Guilin Municipal People's Congress
Lin Wumin, deputy director of the Standing Committee of the Guilin Municipal People's Congress, said at the meeting that in April this year, General Secretary Xi Jinping personally visited Guilin, giving Guilin an important historical mission to build a world-class tourist city, and repeatedly exhorting us to "be the 'Erlang God' who guards guilin's landscapes" and "comprehensively promote rural revitalization". In accordance with the spirit of General Secretary Xi Jinping's important instructions, we will make every effort to promote rural revitalization, enhance the carrying capacity of world-class tourist cities, vigorously develop modern characteristic agriculture, and emerge a number of major fruit-producing counties with obvious characteristics. As the only Yao Autonomous County in Guilin City, Gongcheng has a strong Yao customs, cultivated Gongcheng Yue persimmon, a famous Chinese fruit, developed and formed the whole industrial chain of Gongcheng Yue Persimmon, and became an important pillar industry of Gongcheng City, which effectively promoted the implementation of the rural revitalization strategy and promoted high-quality economic and social development. It is hoped that the Gongcheng County Party Committee and the county government will make good use of the brand and advantages of Gongcheng Yue persimmon, continuously improve the brand and economic benefits of Gongcheng Yue persimmon, and make due contributions to Guilin's comprehensive promotion of rural revitalization and the construction of a world-class tourist city in Guilin.
Shaped like a full moon, nourishing the heart and eyes. Gongcheng moon persimmon fruit color orange red bright, fruit type slightly square, large skin thin, thick flesh core small, juicy sugar foot, processed persimmon cake is flat round, on the snow white persimmon cream, shaped like the Mid-Autumn Full Moon, so the name of the moon persimmon. Gongcheng moon persimmon crisp persimmon crisp sweet and delicious, frozen persimmon is sweet and fragrant, rich in a variety of essential amino acids, trace elements, flavonoids, dietary fiber and other nutrients, can effectively promote vision and mucosal epithelial normal secretion and other functions, so Gongcheng moon persimmon is also known as the king of fruits that nourish the mind.
Yang Zhengshan, county magistrate of Gongcheng Yao Autonomous County People's Government
Yang Zhengshan, county magistrate of the People's Government of Gongcheng Yao Autonomous County, said that under the overall leadership of the autonomous region, it has successfully created the Gongcheng Yueki Specialty Agricultural Product Advantage Zone, and won the honorary title of Guangxi Regional Agricultural Product Brand Protection. The "China Persimmon Expo Park" and the "China Persimmon Museum" were built. In 2020, the persimmon planting area in the county has reached 218,000 mu, of which the green food certification area is 100,000 mu, and it is expected that the planting area will reach 300,000 mu in 2025. At present, the county has formed a persimmon industry chain with persimmon planting as the core, integrating production, processing, sales, logistics and tourism, and processed products such as crisp persimmons, tomatoes, persimmon cakes and persimmon vinegar, persimmon wine, persimmon juice and other series of products are exported to Japan, Thailand and other Southeast Asian regions and EU countries.
At the meeting, Mr. Li Mingli, a well-known brand marketing expert in China and chairman of Beijing Centennial Fangyuan Marketing Planning Co., Ltd., made a detailed interpretation of the brand construction of Gongcheng Yueki. Persimmons have a variety of beautiful meanings such as persimmon ruyi and persimmon in traditional Chinese culture, and they pin people's yearning for a better life. Combined with the beautiful meaning of persimmons, the brand positioning of "Xi Persimmon" was proposed, and the brand slogan of "Gongcheng Moon Persimmon, Home Country Hi Persimmon" was clarified. It fully grafts the cognition of persimmons in traditional culture as "festive", making it closely related to the daily life of modern consumers and becoming the carrier of Chinese auspicious celebrations.
During the meeting, the authorization ceremony of the public brand was also carried out, clarifying the use of the public brand and the requirements, aiming to protect and publicize the Gongcheng persimmon industry and make good use of this brand. In the future, Gongcheng will continue to implement the branding strategy, create the core competitiveness of products, and make efforts in upstream planting, quality supervision, brand marketing, brand management and other aspects, so as to make the Gongcheng persimmon industry inherited from generation to generation bigger and stronger.