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#Marketing # To say that in the marketing world, the food circle is the most able to do things, that must be counted as Oreo, as a small cookie that can be marketed the most, recently Oreo has made a big move, this marketing can be said to be a combination of king fried.
A few months ago, Oreo officially announced that Jay Chou, as the brand spokesperson, has brought a lot of heat to the brand, do you think this is the end? The most important thing about Oreo is that whenever we think: What new tricks can a small cookie play? When Oreo's marketing has reached the ceiling, it always comes up with ideas that make our eyes shine.
Recently, Oreo and Jay Chou created an ink Chinese style blockbuster "Laughing Olympic World", the main color of the entire advertising film is black and white, the ethereal atmosphere of Chinese ink painting is overwhelming, and Oreo's cookies are also black and white color.
When jay Chou's classic Chinese style melody such as "Blue and White Porcelain", "Hair Like Snow", "Orchid Pavilion Preface" and so on in the video sounded, whose DNA moved, oh, it turned out to be mine, I have to say that this wave of emotional marketing is wonderful!
<h1 class="pgc-h-arrow-right" data-track="10" > the rise of national tide marketing, and the brand is cleverly combined</h1>
In recent years, with the continuous improvement of China's national cultural self-confidence, the chinese wind has made a comeback as the trend choice of the main force of consumption. Foreign brands have played "localization marketing" and captured the hearts of a large number of consumers who are keen on Chinese style. Dunhuang Feitian, the Palace Museum... Are the major brands of the joint name of the sought-after IP, Oreo this time does not take the usual road, to the Chinese style as the marketing entry point, but did not use some popular IP joint name, but according to their own product attributes, to create ink Chinese paintings, this wave of operation is really exquisite!
<h1 class="pgc-h-arrow-right" data-track="12" > grasp the emotional marketing and evoke youthful memories</h1>
Jay Chou can be said to be the youth memory of a generation, whenever the melody of Jay Chou's song sounds, countless post-90s seem to be pulled back to that era. This time, Jay Chou used his ancient style songs "Blue and White Porcelain", "Hair Like Snow", "Orchid Pavilion Preface" and Orio's ancient style blockbusters to instantly resonate with consumers.
Just like before Oreo used 50,000 small biscuits to spell out the cover of Jay Chou's classic albums such as "JAY", "Ye Huimei", "I am busy", which triggered a large wave of youth memories to kill, several songs that appeared in this national style blockbuster are also engraved into the "DNA" of many people, making people "Grandpa Qinghui" The classic track, a brand can achieve such a strong resonance with sub-consumers, and worry about sales can not be achieved?
This time Jay Chou + Chinese ink wind + Oreo's marketing is really "king fried"! Oreo's innovative gameplay gives the product a unique memory point, refreshes the consumer's perception of the brand, and enables consumers to reach a high degree of recognition with the brand, which is worth learning from other brands.
Author: Wu Jing