In order to help her family pay off her debts, she dropped out of school to work outside the home as a teenager, and originally thought that she could only earn 120 yuan a month for a lifetime, but her fate changed completely at the moment she met Bole. Not only did the waiter do a great job, but also let the brand become a unique living sign under its own efforts. More than 20 years have passed, although her education is still in primary school, her value has jumped to 3 billion, known as China's most cattle "working emperor"! She is Yang Lijuan. From waitress to female vice president of a public company, how inspiring is her story? What kind of inspiration will such an ordinary person's wealth turn around give you?
Speaking of the leading industry of hot pot restaurants, it must be Haidilao. In September 2018, Haidilao officially sounded the bell of listing. From starting a business with 8,000 yuan in hand, to a market value of more than 80 billion yuan today, many people think that the entrepreneurial myths of Daniel Zhang are very few, which can be said to be more inspirational than Ma Yun. Just when everyone was advocating Daniel Zhang from a tractor factory employee to becoming the founder of the Haidilao brand, a "worker" who accompanied him to beat the gong also entered people's vision. Some people say that without Yang Lijuan, Daniel Zhang would not have sat in today's position. Some people also say that if there is no Daniel Zhang, Yang Lijuan will only be a peasant girl who dropped out of school all her life.
A person's fate, from the moment she was born, is destined that 80% of the story will develop according to the existing structure, but Yang Lijuan is different, she uses the remaining 20% to build her own development framework. Like most humble workers, Ms. Yang was born into an ordinary peasant family in Sichuan. In addition to himself, there are two older brothers in the family. It is said that unfortunate families have their own misfortunes, and Yang Lijuan cannot escape the tricks of fate. The brothers had wanted to do some business to subsidize the family, but the business was not done, and they also owed a lot of foreign debt, which affected the whole family, and the debt collection came to the door three times and twice.
Seeing that her family had lived such a poor and destitute life, Yang Lijuan just wanted to go to school to change her fate, and basically no play. After graduating from primary school, Yang Lijuan decided to drop out of school to work, and at the age of 15, she came to a restaurant to work, And Yang Lijuan could not get her hands on cooking, so she could only brush dishes and wash dishes. Fortunately, Yang Lijuan did things seriously and sharply, which was left behind by the boss. Yang Lijuan is a person who knows how to be grateful, who does her best to serve the restaurant, and has her own set of skills in talking with people. In this way, Yang Lijuan earns 80 yuan per month, although it is still far from repaying debts, but she is also very satisfied with this job.
One day by chance, haidilao boss who started a business at the same time Daniel Zhang came to eat at the restaurant where Yang Lijuan worked. The clever and clever Yang Lijuan is not only thoughtful and polite, but also knows how to take care of every repeat customer, and Daniel Zhang is also one of the repeat customers. After a long time, Daniel Zhang often inquired about her situation here with Yang Lijuan, and Yang Lijuan told Daniel Zhang that her monthly salary was around 120. Compared with her peers, Yang Lijuan's salary is high, and Daniel Zhang to give Yang Lijuan a salary of 160 yuan. Although Yang Lijuan was in a hurry to pay off her debts, the owner of the hotel was also quite good to her, so Yang Lijuan declined the invitation of Daniel Zhang.
Soon after, Yang Lijuan's restaurant was going to develop in other provinces, and the boss wanted to take Yang Lijuan to the new city with her, but Yang Lijuan did not agree. Yang Lijuan, who had to work again, recalled the invitation that Daniel Zhang sent to her, and found the Haidilao store at that time. For Yang Lijuan's arrival, although Daniel Zhang was surprised, he did not say anything, because Yang Lijuan's ability he had witnessed with his own eyes. Some people say that Yang Lijuan has a life that will make a fortune in the dark, but in fact, this is also the reason why she can be so lucky after years of accumulation.
In this way, Yang Lijuan changed her job and changed her boss, but her work was still inseparable from the label of "hitting workers". At that time, there were not many employees in the Haidilao store in Daniel Zhang, and Daniel Zhang also regarded the people under his hands as family, and they sat together and chatted about everything on weekdays. Once, Yang Lijuan hid and cried alone, was found by the Daniel Zhang, and after several inquiries, she learned that it was the creditor who came to collect the debt, and made the family restless. Not to mention that the debt is not paid, and the most valuable furniture in the house has been removed. After understanding the general situation, Daniel Zhang immediately gave her 800 yuan, saying that it was a bonus for her. You know, Yang Lijuan's monthly salary is only 160 yuan, so many bonuses are her five months' salary, but the boss Daniel Zhang know that employees have difficulties, and the shot is so generous.
Don't look at Daniel Zhang is generous now, and in the early years he also survived from humble workers. In 1988, after graduating from technical school, Daniel Zhang stayed at a local tractor factory. In the eyes of the vast majority of people, the work of Daniel Zhang is equivalent to the current state-owned enterprises, and it is the most tangible iron rice bowl. But Daniel Zhang have a heart that does not want to work for others and has to start their own business. In the early 1990s, the number of domestic businessmen was not a minority, and Daniel Zhang also became a member of the sea to start a business, and started the business of string incense.
At that time, hot pot was not as popular as it is now, but Daniel Zhang had the foresight to bring together the good guys in the school and discuss the topic of seriousness. Fortunately, Daniel Zhang the people in the circle around him are also excellent, and several people unanimously agreed with his proposal, which made the start-up funds. In 1994, Daniel Zhang came to Beijing and saw that the local hotels in Beijing were very stylish, so they thought of a special name for their restaurant. He wanted to borrow the name of a hotel in Beijing called "Da San Yuan", but his friends around him thought it was inappropriate. Until one time, Daniel Zhang's wife drew cards in the mahjong hall, and there was a game of cards that was about to be yellow! Daniel Zhang's wife, Shu Ping, touched the last card to win, which is also known as "Fishing moon on the seabed". Daniel Zhang saw the situation, he named his hot pot restaurant "Haidilao".
When you first start doing business, it is inevitable that everyone will run into a wall. Haidilao originally opened, there were only four tables in the store, and there were very few customers. In this case, it is not easy to earn the principal back without loss. But the smart and capable Daniel Zhang, firmly believing that Haidilao will become a leading industry under his leadership, he proposed the idea of opening a branch in Beijing. Shi Yonghong and his wife, who were working with Daniel Zhang at that time, had different ideas from Daniel Zhang, believing that Beijing was too competitive, the rental cost was expensive, and it was not suitable for haidilao's development, but they were proud of Daniel Zhang nature, and finally compromised. At that time, although there were not many employees in Haidilao, everyone agreed to make money. In order to retain more customers, Yang Lijuan came up with a way, that is, to engage in gimmicks on the basis of selling hot pot and send things to customers. Of course, all this is based on customer requirements, such as customers evaluate what is delicious, pack some for customers, customers have any inconveniences, find a way to solve.
Daniel Zhang as the boss, he can also come up with such an idea. But after all, the person who practices it is Yang Lijuan, as the boss's most valued right-hand man, Yang Lijuan has not once disappointed Daniel Zhang. With the concerted efforts of the two, the Haidilao hot pot restaurant gradually became lively. Customers come from afar, Yang Lijuan waits in advance to meet, arrange the location, determine the number of people, order, side dishes and other processes, all completed by Yang Lijuan. Daniel Zhang at that time also found a more magical law, as long as the service attitude is good, guests eat happily here, the evaluation of the taste is naturally high. Thinking of this, Daniel Zhang decided to develop peripheral services, manicures, shoe shines, and meet the different expectations and freshness of men and women for services.
In 2004, Haidilao successfully settled in Beijing. Looking at the long queue outside the door, a reporter passed by and couldn't help but interview, asking why so many people like Haidilao, a customer told him that he saw such a good service for the first time in so many years, and at home, Haidilao has everything. In fact, at this point, the commercial scale of Daniel Zhang has been half successful, and Yang Lijuan's performance is also outstanding. Four years later, Haidilao welcomed its first deputy general manager, the smart and capable Yang Lijuan, who has nearly 10,000 employees across the country under her leadership.
With thoughtful service, Haidilao soon became famous in the country. Especially in a big city like the capital, stores like Haidilao don't worry about no customers. Some people asked, since Haidilao's waiters are so capable, dig them into their own companies, and then re-imitate Daniel Zhang open a hot pot restaurant, will they be the second richest people to land on the Forbes list? According to the data survey, the annual turnover rate of the service industry is as high as about 38%, while the average employee turnover rate of Haidilao is only maintained at 10%, or even lower.
After Yang Lijuan became famous in Haidilao, it is not that the headhunting company did not pay attention to her, and there were more catering industry giants who once proposed millions of annual salaries and shares, but Yang Lijuan, like those Haidilao employees, was loyal to the brand. A general manager of the catering industry once said that Haidilao's service has implanted the genes of each employee into the brand, and no second brand can do it now. In those days, an annual salary of millions was a very tempting condition. But Yang Lijuan, who came from a poor family, since she chose Haidilao, will be the same as her original monthly income of 120 yuan in a small restaurant, no matter what conditions the other party offers, Yang Lijuan will not leave. Most of the employees who work at Haidilao have discussed the topic of service, and in their view, the service to guests sometimes goes far beyond their own families.
The reason why Yang Lijuan treats Haidilao as if she were her second home is inseparable from the management system of Daniel Zhang retaining employees. Haidilao's salary is higher than that of general catering enterprises, in addition to the basic salary, the bonuses of employees are also divided into various commission systems, and the income of basically one month is nearly 10,000 yuan. Haidilao's piece-counting system, as the name suggests, is the income of the waiter to pass on the dishes, and the mentoring system is to encourage the old employees of Haidilao to drive new employees, so the cycle goes back and forth, everyone wants to join the big family of Haidilao, and Daniel Zhang a piece of the pie.
Later, in an interview, Yang Lijuan talked about her experience in Haidilao, and she was very grateful for Daniel Zhang promotion. I remember that in the first year, the family often came to collect debts from their mothers, and sometimes their mothers could not even return home, so they could only squeeze in a small room with Yang Lijuan and live like a year. Yang Lijuan just started working, basically a unit bag to eat and live, long-term wearing Haidilao's overalls. For the debts owed by her mother and brother, Yang Lijuan worked hard. These Daniel Zhang all looked in their eyes and knew that even the 800 yuan bonus was useless, and then they directly attributed the debt to the company and repaid it for Yang Lijuan. Yang Lijuan is a grateful person, and from then on, all she can do is safeguard the interests of the Haidilao brand.
Yang Lijuan, who has been engaged in the catering industry for a long time, will inevitably encounter troublesome times, such as the most common is the drunken and spilled customers. I remember once, Xi'an's Haidilao branch and waiters had a quarrel, a few uncles with big sticks came up to lose money, otherwise it was to smash the store. Seeing that the fermentation of the situation is more serious, Haidilao employees quickly called the police, but they were worried that the other party would smash Haidilao's store. At this moment, Yang Lijuan stepped forward and called all the young men in the store over, which forced the other party to retreat. It is impossible to say that Yang Lijuan is not afraid, after all, she is only 21 years old. As a waiter, she did not have to fight for the company out of self-protection, but Yang Lijuan did so, and she did not know that she was in danger.
It is gold that will indeed shine, and under the leadership of Daniel Zhang, Yang Lijuan has the courage to rush forward without fear of hardships. The transformation of Yang Lijuan, who dropped out of school to work, also began at this time. Although Haidilao's workload is relatively large, the service industry seems to only need patience to do a good job, in fact, Yang Lijuan also has excellent business acumen. Seeing that Yang Lijuan is getting better and better in the service industry, Daniel Zhang feel that this piece of gold has other places worth playing. In this way, after successfully opening a branch in Xi'an, Yang Lijuan was sent to Xi'an.
When the new store opens, it is the most difficult time to accumulate customers and business, and if there is a slight customer disturbance, the store is considered to have smashed the signboard. When she couldn't stand it, Yang Lijuan once wanted to quit her job and go home, just as an ordinary waiter, earning some money every month to support herself for the rest of her life, but Daniel Zhang did not allow her to do so. Not only that, Daniel Zhang always remind Yang Lijuan not to treat herself as a waiter, and then Yang Lijuan began to read and learn management knowledge, use computers, and test driver's licenses, by summarizing her daily feelings at work, Yang Lijuan also gradually improved the quality of service. The accumulation of knowledge has laid a more solid foundation for her future development.
Imagine how easy it is for a waiter with only a primary school education to learn these hot topics. But with the appreciation of Bo Le, Yang Lijuan is worth it no matter how hard and tired she is. Sometimes Yang Lijuan did not understand Daniel Zhang why she should learn these boring things, but every time she believed in Daniel Zhang without hesitation, she went forward under pressure. Later, after Haidilao achieved a more advanced management model, Yang Lijuan could also keep up with the rhythm of the company. With haidilao's growing fame in the country, the hot pot business has been the pillar industry of the catering industry in the past two years, and the brand has opened stores nationwide. Yang Lijuan, who is only 30 years old, has been in Haidilao for so many years, and finally saw the dawn and took the position of deputy general manager of the company.
After a few years, the management and operation of Haidilao stores across the country Daniel Zhang handed over to Yang Lijuan to take care of. For others, the only thing that can be seen is Yang Lijuan's step-by-step promotion, but for herself, this is the usual hard work has been rewarded. After the business was on fire, guang publicized how to do it in China, Haidilao also expanded its business to overseas markets, and Yang Lijuan, who was almost 40 years old at this time, was responsible for negotiating. You must know that this represents the image of the country, and Yang Lijuan, who comes from the countryside, is not afraid at all.
Haidilao employs thousands of people, why Is it Yang Lijuan? It is worth affirming that Yang Lijuan did meet a good boss and seized the opportunity she deserved. Daniel Zhang face countless employees, and will not only put forward strict requirements for Yang Lijuan. Haidilao has a lot of low-educated waiters, in addition to doing a good job in the service industry, other people in the world and employee promotion criteria, more or less have to understand a little. Then again, Daniel Zhang's bitter words are also to teach everyone the ability to adapt to the environment and survive, so as not to become a member of the eliminated in today's rapid development of the times. Daniel Zhang is a boss, it is true that he can put down the boss's shelf to help employees, which is why he is followed by Yang Lijuan all the way.
Yang Lijuan became a member of the leadership as she wished, maintaining her passion to meet the challenges of life's future. At this time, Yang Lijuan is good at summing up lessons from work experience, and in life, she always rushes to the road of learning, and opens up the gap with others, people like her are destined to have a successful life. From the 17-year-old waiter all the way, Yang Lijuan has experienced the foreman, lobby manager and store manager, and finally sat in the position of the only deputy general manager of Haidilao, Yang Lijuan is amazing. Choosing a boss, being responsible, and not forgetting to pay, it seems that these requirements are simple, but how many people understand the truth? If you can grasp the essence of it, I believe that your life will not be too bad. #Haidilao##Yang Lijuan##Daniel Zhang #