On October 29th, the "FUTURE READY" theme of The Euler Good Cat Thailand Launch Conference was held in Bangkok, launching three versions of TECH/PRO/ULTRA, with a price range of 989,000 baht to 1,199,000 baht (about 197,800 yuan - 239,800 yuan). The listing of Euler Good Cat in Thailand means that Great Wall Motors will "tide play" automotive products and concepts, innovatively introduce overseas markets, and activate the young vitality of the Southeast Asian market. The Euler brand, which blends retro trends and innovative technology, has taken a more stable step towards global development in the past three years.
▲ Euler Good Cat was officially listed in Thailand
As a new generation of chi beauty tide running based on the concept of "retro futurism", Euler good cat has both a beautiful "skin bag" and an interesting "soul". With the "six first-class" super product forces, namely Far (first-class charging endurance experience), User (first-class user car experience), Tech (first-class intelligent technology experience), Unique (first-class retro future design), Reliable (first-class safety and trust), easy (first-class driving experience), to bring users a new experience of smart travel.
▲ Euler good cat
Under the scientific and technological intelligence of "Lemon Platform Architecture + Coffee Intelligent System" independently developed by Great Wall Motors, Euler Good Cat innovatively integrates "sustainable ecological growth" into the whole life cycle, using the ORA-Smart™ continuous evolution system, and the artificial intelligence of the car machine software can carry out AI deep learning according to the user's driving habits. The whole vehicle FOTA life cycle ecology continues to upgrade, bringing a smarter and growable new product experience to Thai users.
▲ Euler good cat test drive
In terms of endurance, Euler Good Cat can achieve a maximum of 500km NEDC cruising range, 12 minutes fast charging endurance of 100km and 30%-80% of the extreme fast charging of 30 minutes, becoming a new choice for Thai family cars. At the same time, in order to bring Thai users a better new experience of electric travel, Great Wall Motors has launched a customized energy replenishment ecology throughout Thailand, not only including home refueling facilities and services, but also by establishing a wider multi-touch energy network to provide users with more comprehensive scenario-based energy supplementation services to avoid the mileage anxiety problem of electric vehicles to the greatest extent.
Since entering the Thai market, Great Wall Motors has continuously created surprises for users around the brand value of "new energy, new intelligence and new experience". In the past year, Great Wall Motors has laid out a number of new retailers' super experience stores in Thailand, built a user experience center in Bangkok, and regularly opened mobile experience spaces in major business districts, building a whole process of intimate services for users from online to offline, from brand stores to shopping malls, from car viewing to terminal services. Especially in the extraordinary period of the epidemic, it is necessary to solve the real problems of car viewing, car purchase and car use for users.
Thanks to the continuous improvement of the sales network and user-centered service concept, the Haval H6 HEV has ranked first in the local C-class SUV market for two consecutive months since its launch in Thailand on June 28 this year, becoming a new choice for users to travel smartly. As the second model of Great Wall Motor to be listed in the Thai market, The Euler Good Cat will further enrich the new energy product matrix of Great Wall Motor in the Thai market and accelerate the development of Great Wall Motor's new energy strategy in the Thai market.
▲ Euler Good Cat Thailand Listing Conference User Interaction
In the foreseeable future, Euler will promote the rapid popularization and rapid growth of new energy vehicles in Thailand, and strive to become the first choice for new high-end intelligent electric vehicles in the hearts of users. At the same time, Euler gathers global wisdom and creativity to create a car brand that loves women more. With Lady First as the slogan, Euler will use a special gentlemanly posture, unique delicate care, more communication and listening, to bring users exclusive favor and preference.
Born global, shaken! Euler Good Cat's conquest of Thailand is not only an important step in the global development of the Euler brand, but also will accelerate the rapid development of Great Wall Motors in the ASEAN market and accelerate its progress towards the strategic goal of globalization in 2025.