▲ Kōki, the new advertisement caused great controversy
Takuya Kimura's beloved daughter caused controversy for "stepping on the kimono belt"! Takuya Kimura (48) of the former SMAP and the youngest daughter and model Kōki of singer Shizuka Kudo (50) (18) have sparked huge criticism online for the Italian luxury brand "Valentino". In response to the performance of Kōki in the advertisement, stepping on the belt of a kimono with high heels, netizens issued a "This is insulting Japan!" The harsh criticism finally led to the brand side directly removing the advertisement. The real thoughts of the staff involved in this shoot were....
Kōki, who will be a model, will attend Valentino's spring/summer fashion show this month. She also uploaded on Instagram the news that she went to visit the Valentino store in Omotesando, Tokyo on the 12th. To more than 3.2 million followers, they look like a cherry blossom in full bloom in a pink trench coat.
▲ Left: Stepping on the belt of a kimono with high heels
▲ Kōki, sitting to bring
The controversy was sparked by videos and photos that began running on Instagrams and Twitter late this month. Kōki, wearing high heels, stepped on the belt of a kimono that was flat on the ground, or sat on the belt.
▲ The advertisement was pointed out to have no respect for Japanese culture
Kimono is one of the symbols of Japanese culture, and SNS users who watched the ad criticized it during the 28th to 29th. Netizens criticized "this is blasphemy and ethnic discrimination against Japanese people" and "it is really not good to be able to shoot an advertisement that makes models walk on the company's coats...". For Kōki, there was also a sympathetic voice such as "This is not a world where fledgling children can give opinions."
After Valentino learned of the controversy, it completely removed the advertisement on the 29th. However, why shoot the foot on the belt?
"This time, Kōki participated in the marketing to show that it embraces a variety of personalities and values, and shows the diversity that the world advocates. Elements such as japanese rooms equipped with tatami mats and partitions, and kimono belts were used for this shoot, which were also inspired by the works of playwright Shuji Terayama. Although many staff members from both home and abroad participated in the filming, I don't know if this performance can be called diverse. (Relevant persons)
▲ Kōki, the new advertisement caused great controversy
After the reporter called the staff member A involved in the shooting, the other party vaguely said" Ah ~ sorry, this matter ... Allow me not to take the floor in this regard. After saying "call again later", he hung up the phone and did not call back.
The reporter asked Valentino Japan (Tokyo Minato-ku) for his views on the matter, but did not receive a response until the 30th.
Although for Kōki, this incident can be regarded as a flying disaster, but there are also many SNS users who leave messages saying, "If it is Ashida Ai Sauce and Honda Mochi Sauce, at least they will propose to say, 'Do this kind of shooting, I think Valentino you will definitely cause some controversy, (In slight) Can I ask my mother?' She sternly pointed out that she should seek the advice of her mother Kudo.
"I think Shizuka should not have intervened in this advertising shoot." Shizuka is very strict with Kōki, the operation of the image, if she knows, she should immediately object, do not let Kōki, continue shooting..." (showbiz related people)
Around the point of online advertising, although the online advertisement of Tv Asahi's "reporting state" program claims to be "equality between men and women", there has been a controversy among netizens criticizing its contempt for women. TV Asahi removed the advertisement on the 24th and apologized for it.
At a regular press conference held in Dune on the 30th, President Hayakawa Hiroshi apologized again for the incident. He also said that he had given serious warnings to the person in charge of the program and the director of the information bureau. The ad was produced by the "Reporting State" program staff and an outside company.
Even after being removed from the shelves, Kōki's "foot belt advertisement" is still constantly being reprinted and spreading. This incident also proves that if the current trend is misinterpreted, it will inevitably lead to great controversy. (Cang Yu /Translation)