Reporter Chen Qianxiu/Comprehensive Report
Takuya Kimura, a male god from Japan, rarely took over an advertisement for Hong Kong's food delivery platform "foodpanda", and the advertising video was officially released recently, setting off a warm response. And he not only took on TV dramas with extremely high ratings, but also had amazing advertising influence, and the economic benefits involved were huge, and Japan described this phenomenon as "Kimura Takuya effect", and no other artist can surpass it so far.
Takuya Kimura rarely took on an advertisement for a food delivery platform in Hong Kong, and ate a god-level breakfast "maple muffin burger". (Photo/Retrieved from the Internet)
According to comprehensive Japanese media reports, McDonald's Hong Kong announced the launch of a "god-level breakfast", which was originally a limited "McGriddles" limited to Japan, which caused a queue boom in various branches as soon as it was launched. Hong Kong-based food delivery platform foodpanda has announced that it will be able to deliver the "Maple Muffin Burger" exclusively from August 5 to September 8.
In the commercial, Takuya Kimura wears a pale pink shirt and appears in the girl's dream, but the girl is worried that she won't be able to buy a "maple muffin burger" if she sleeps again, and when she is about to fly away, he pulls it back with one hand, laughs and says it's okay, and finally says an advertising line in Cantonese. And his gesture of grabbing the hamburger is exactly the same as the gesture he used to make for McDonald's in Japan.
Takuya Kimura's gesture of holding a hamburger is quite stylish. (Photo/Retrieved from the Internet)
Takuya Kimura has been shooting a series of advertisements for McDonald's Japan since 2020, and due to the problems of Genesys Agency, he did not renew his contract with McDonald's. However, his popularity in Asia is quite high, and people in the entertainment industry revealed that he is trying to learn Cantonese because of the filming of Hong Kong advertisements, and this advertising is only the first step, and the opportunities for activities in the Chinese film and television circle will be greatly increased in the future.
And how attractive is Takuya Kimura's advertising? He also participated in the activities of the idol group "SMAP" and starred in a number of dramas, and his popularity spread all over men, women and children, and he used to endorse lipsticks for well-known cosmetics brands, setting a record of selling 3.12 million pieces in 2 months, causing a sensation in the industry, so he was named "Kimura Takuya Effect". In recent years, he has dressed up as Oda Nobunaga to participate in the Gifu Nobunaga Festival parade, attracting fans from all over the country to make a pilgrimage and bringing 3.9 billion yen in tourism to Gifu Prefecture.
Takuya Kimura shot a lipstick advertisement, and the sales volume exceeded 3.12 million. (Photo/Retrieved from the Internet)
Takuya Kimura's wax advertising set off a wave of imitation. (Photo/Retrieved from the Internet)
Takuya Kimura paraded as Nobunaga, bringing 3.9 billion yen in tourism to Gifu Prefecture. (Photo/Retrieved from the Internet)