(Text/Yu Waijun Editor/Lou Bing) Following the independence of the brand, the SAIC R brand has a new big move. The Observer Network Auto Channel (Engine Sight) learned that the R brand will be independently operated by Feifan Automobile Technology Co., Ltd. (hereinafter referred to as "Feifan Automobile"), which was established by SAIC Motor, and Wu Bing, who served as the CEO of "Xiangdao Travel", will become the CEO of Feifan Automobile.
According to public information, the registered capital of Feifan Automobile is 7 billion yuan. Among them, SAIC Motor invested 6.65 billion yuan, with a shareholding ratio of 95%, and the employee shareholding platform contributed 350 million yuan, with a shareholding ratio of 5%.
According to the plan, Feifan Automobile will exert its strength in the mid-to-high-end new energy vehicle market and strive to become a user-oriented data-driven technology company. As a latecomer, Feifan Automobile's courage to directly enter the high-end electric vehicle market comes from the strong SAIC Group. It is reported that on the basis of maintaining independence, Feifan Automobile will fully integrate saic's advantageous resources.
At present, SAIC Motor not only masters the core technology of new energy sandian, but also has mature experience in L4 level automatic driving projects. In addition, SAIC Motor has also established five major innovation centers of artificial intelligence, big data, cloud computing, network security and software, spanning the industrial chain layout of more than 70 countries and regions around the world, which will become a powerful technical endorsement of Feifan Automobile.
The establishment of Feifan Automobile is both surprising and reasonable, because the current development of new energy vehicles has ushered in a new inflection point. With the help of relevant national policies and new energy vehicle companies, the new energy vehicle market is developing at a high speed, and the sales volume of new energy vehicles is also constantly reaching new highs.
According to the data, from January to September this year, the cumulative sales of new energy vehicles were 2.023 million units, an increase of 218.9% year-on-year. At the same time, the penetration rate of new energy vehicles in the first nine months of this year rose to 13.7%, doubling the penetration rate of 5.8% in 2020, indicating that the new energy vehicle market is a very potential market segment.
In the face of the explosive growth of the new energy vehicle market, the domestic new energy market is undergoing structural changes, from "dumbbell type" to "spindle shape" development. At this moment, the mid-to-high-end new energy vehicle market has become one of the key segments of new energy vehicle companies, and Feifan Automobile is the attacker of SAIC's layout in this market segment.
From the R brand to the independently operated Feifan Automobile, this means that Feifan Automobile will work with Zhiji Automobile to develop the new energy vehicle market in the future. Among them, Feifan Automobile is mainly responsible for seizing the market of high-end intelligent electric vehicles, and Zhiji Automobile is fully committed to the impact of high-end intelligent electric vehicles.
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