Text: Understand the original Che Di Li Dezhe
On October 29, Zhichedi learned from sachinchinea officials that SAIC intends to invest in the establishment of Feifan Automobile Technology Co., Ltd., and the original R brand of SAIC passenger cars will be market-oriented by Feifan Automobile as an independent company. The registered capital of the new company is 7 billion yuan, of which SAIC Motor group invests 6.65 billion yuan and employees hold 350 million yuan.
SAIC Motor released the announcement of the establishment of Feifan Automobile
It is worth mentioning that SAIC's own brand already has a zhiji car positioned as a high-end intelligent pure electric, and Feifan Automobile will also deepen the high-end intelligent electric vehicle market. In the eyes of the outside world, the positioning of Feifan Automobile and Zhiji Automobile is also very similar to the positioning of Audi and Porsche under the Volkswagen Group. The two major brands will also shoulder the heavy responsibility of SAIC's independent "brand upward and leapfrogging".
Previously, R Cars established R SPACE on the banks of the Huangpu River in Shanghai
The sales volume of new energy vehicles in SAIC's autonomous sector performed well in the first three quarters of this year. According to the data, in September this year, SAIC New Energy Vehicles achieved wholesale sales of 64,000 units, an increase of 61.3% year-on-year; terminal deliveries reached 70,000 units, an increase of 145% year-on-year. In the first three quarters of this year, the cumulative sales volume of SAIC BJEV reached 479,000 units, an increase of 231.2% year-on-year. This can also be seen as an important reason for SAIC's desire to continue to increase the new energy vehicle track.
The ES33 unveiled at this year's Chengdu Auto Show
SAIC Motor introduced that in the initial stage, Feifan Automobile will fully integrate the superior resources of SAIC In the fields of research and development, manufacturing and service, provide all-round technical support and solutions by SAIC Motor Technology Center, and carry out OEM production by passenger car branches, so as to quickly seize the high-end market segment of new energy vehicles. According to the previous plan, R Car's new product, ES33, is scheduled to be launched in the second half of next year.
Wu Bing will soon become ceo of Feifan Automobile
In addition, the head of Feifan Automobile was also made public. Wu Bing, CEO of SAIC's mobility strategy brand "Xiangdao Travel", will be appointed CEO of Feifan Automobile. Looking at Wu Bing's personal resume, he has served as the director of the legal department of SAIC-GM, the director of the marketing network development and management department, the director of the Chevrolet business department, and the general manager of SAIC Insurance. His experience in Enjoy Road Travel has also allowed him to accumulate rich experience in the field of innovation.