He was a shoemaker and an obsessive amateur track and field athlete.
His brand pioneered Olympic marketing.
He was Adolf Dassler, the founder of Adidas.
Adolf Dashler was born into an ordinary family in Germany, the father of a well-known local shoemaker, from childhood to adulthood, he wore shoes made by his father. Father's shoe making technology is very exquisite, the shoes made are not only comfortable and durable, but also novel and chic, he wears on the feet, always attract the envy of children.
When he was a child, his father had always been his hero and idol, and he had secretly vowed to be a shoemaker like his father when he grew up. Once, when he had a conflict with his classmates and was ridiculed by his classmates as the son of a stinky shoemaker, his self-esteem was greatly hurt, and he blamed all the sins on his father.
The father comforted him and said, "Son, what happened to the shoemaker, we don't steal or rob, we eat with our own hands, what is there to be inferior to?" Besides, whether it is the president or the common people, as long as he lives in this world, he must wear shoes. Without us shoemakers, those who laugh at you would have to walk barefoot down the street. Don't underestimate the work of making shoes, if you do a good job and everyone likes to wear your shoes, then you will become the greatest person of this century. Child, you must remember that at any time, others can look down on you, but you yourself must not look down on yourself. His father's words lit up his eyes, and if there were more than 6 billion people in the world, if there were 100 million people wearing shoes made by themselves, it would be a huge fortune.
After graduating from high school, Adi wanted to learn shoemaking. However, his father strongly opposed it, and he became a bakery apprentice. After World War I, Adolf gained some money by reselling surplus supplies from the German army and was determined to invest in the sports industry. Shoemaking was Adi's dream, and his intuition always told him that this was a promising industry, and time proved that Adi's intuition was very accurate.
The development of production gave Adi the idea of inviting his brother Rudolf to join. Although he also had a headache about his brother's noise, he eventually let his brother participate in the business. Rudolf's business talent is on display. On July 1, 1924, the brothers registered the Dassler Brothers Sneaker Factory.
From 1926, he opened a factory at home that made special lightweight running shoes and soccer boots. Due to Adolf's admiration for craftsmanship and quality, coupled with proper marketing, the sales of sneakers soon opened up and became quite famous in the local area. Adolf is not satisfied with this, his ambition is to make Adidas a world-class sports brand, so he is always looking for opportunities to break through.
Just when Adolf was at a loss, the opportunity finally came.
In 1928, the Ninth Olympic Games were held in Amsterdam, the Netherlands. Adolf came here with hand-sewn sneakers, and the purpose of his trip was to let the athletes wear his shoes at the Olympics so that the whole world would know about Adidas.
After a month of lobbying, Adolf finally made his sneakers the shoe of the Olympic Games, and her wearer, Linna Radka, won the gold medal in the first women's 800 meters event in Olympic history and set a world record. Adidas thus opened the situation initially, the product began to export, and frequently appeared in the feet of medalists and new record-setters in various competitions.
Thanks to his continuous research and development, the sneakers he designed have won the love of many top athletes, not only in the Olympic Games, but also in the sports field since then to set a gold medal reputation.
In 1948, due to family conflicts between the Dassler brothers, the Dassler company was split in two. Adolf renamed Dassler Brothers to Adidas with his own name, and his brother Rudolph opened the sports brand Puma, and the two brothers parted ways ever since.
After founding the Adidas brand, he spent many years of shoemaking experience, and the discovery that the use of three lines on the side of the shoe can make the sneaker more suitable for the athlete's foot shape was incorporated into the design of the new shoe, so the first pair of sneakers with a three-line shape of the Adidas brand was presented to the world in 1949.
Since then, people have continued to see the victory picture created by the "three lines of victory" on the sports field. The Adidas logo of the three lines represents the mountainous area, indicating the desire to achieve challenges, achieve the future and continue to achieve goals. Its classic slogan: "Nothing is impossible" (Impossible is nothing).
In 1972, Adidas gradually replaced the early three-stripe logo with the clover logo, and used the highly symbolic and more beautiful clover to imply the sports power extended to the world, while also placing its own brand on the vision of the world.
Bandit Entrepreneurship Academy entrepreneurship mentor Akai, focusing on answering questions and providing advice for entrepreneurs, personal WeChat: tufei3008.