On the evening of September 21, with the theme of "Haipai National Tide", Oriental Satellite TV launched a special program "Dawn Moon Oriental - Mid-Autumn Festival Dream Night", which combined with scientific and technological virtual means through live shooting, let traditional landmarks and modern urban buildings "enter the painting", leading the audience through the ancient and modern cultural scrolls, and its ratings performed well in provincial satellite television.
Jumping out of the original stage concept, this Mid-Autumn Festival, "The East of the Moon - Mid-Autumn Dream Night" will focus the camera on Shanghai's top ten new moon viewing resorts, and the program of more than 1 hour will be recorded in the outdoor space. The party does not have a regular host, and the series part is played by Chang'e, Yutu and Wu Gang, the "Moon Palace Trio", outlining a picture of oriental aesthetics that spans thousands of years and blends with the collision of classics and trends.
At the end of July, when the task began, Zhang Han, the general director of the party, began to consider the tone of the whole program. "Haipai culture has a unique style of openness and self-containedness, and the oriental autumn evening should reflect the charm of Haipai culture." She said that the concept of the whole evening party started from the cultural attributes of Shanghai, "Chinese traditional culture lives in the present, enters our lives, and collides and relates with the lifestyle of the new era, which is the new fashion that we most want to share with you on the Mid-Autumn Festival Dream Night." ”
The mid-autumn fantasy night opens in a cyberpunk style. "Chang'e" waved a wide sleeve, opened up the earth and the moon of the other dimensional space, the whole city into a huge city catwalk, "National Wind Show" opened under the moon, wearing qipao, Hanfu, national tide costume model from the Shikumen Lane, landmark buildings, and finally gathered in the Yuyuan Jiuqu Bridge, showing the beauty of the integration of tradition and modernity. Immediately after that, the brightly lit Qingpu Zhujiajiao appears in the camera, and the boat sails under the bridge, leading to Ren Xianqi and Yang Qianwei singing "Flower Good Moon Full Night".
The whole party was like a "micro-trip to the city" where "architecture can be read". Shanghai, an international metropolis, has become a stage for creation and inspiration. For example, the Pudong Art Museum, where Zhang Xinzhe and Liao Changyong sang "Clouds and Moons", has become a popular punching point in Shanghai shortly after its opening, and its unique geographical location and high-quality exhibition content have made Pudong Art Museum a new cultural landmark in Shanghai. The unique shape of wukang building is a scenic spot that many foreign tourists must "punch in" to take photos when visiting Shanghai, in addition to the unique appearance, the cultural meaning carried by the Wukang building is more worth reading carefully. The sitcom "City of Love Moon", co-performed by Ayunga and Li Yitong, took place in Wukang Building, showing the true stories of Sun Daolin and Wang Wenjuan.
In addition, there are also water moon viewing at the Songjiang Guangfulin Cultural Site, moon viewing in the fields of Chongming Chenjia Town, and urban moon viewing in the Bund and Oriental Pearl, which present Shanghai's cultural landmarks one by one. "The whole show was filmed. In the early stage, new technologies such as telescopic arms and gimbals were all used; in the later stage, new means such as AR, VR, reverse space, and discoloration were used, which is the culmination of the new technologies and means of Oriental Satellite TV in recent years. Zhang Han said.
The blending, interweaving and exchange of Shanghai culture, Jiangnan culture and red culture have become a unique scenery of the program structure. Among them, in "Asking Wine to the Moon", Zheng Yunlong traveled through the millennium and drank with Li Baiyue; "Moon Burning Paper" integrated traditional Shanghai paper-cutting with modern street dance to rejuvenate; in "Food in the Mid-Autumn Festival", the rainbow choir walked into the landscape painting scroll, interesting science mooncake history; in addition, representatives from all walks of life gathered at the site of the first congress of the Communist Party of China to sing "One Hundred Years". Zhang Han introduced that the party has a cool visual style expression program, a solid emotional story program, a program that reflects the flow of technology, and a classic music and dance program, "one type, one program, each of which is pure." ”
At this year's Mid-Autumn Festival Dream Night, the most gratifying change is that Shanghai Variety show began to pay attention to materials and excavate the city's high-quality cultural and tourism resources, to entertain and entertain the city, and to promote Shanghai through the evening. The reporter learned from Oriental Satellite TV that in the future, the TV station will closely rely on Shanghai's resources, fully promote Shanghai's resources, and be closely linked to Shanghai's development, and get inexhaustible vitality from them.
Column Editor-in-Chief: Shi Chenlu Text Editor: Shi Chenlu
Source: Author: Zhang Yi