From October 29th to October 31st, the China International Comics Festival Animation and Game Exhibition (hereinafter referred to as CICF) was held in Area B of Guangzhou Pazhou Canton Fair Complex. As the largest annual pan-quadratic animation game exhibition in the Greater Bay Area, it was originally scheduled to be held during the National Day every year. In order to ensure the health and safety of exhibitors, partners and visitors, the organizing committee has postponed this date.
"Animation + game + tide play" pan-quadratic comprehensive exhibition
According to reports, the postponed CICF exhibition, in addition to continuing to be co-organized with the AGF Asia Game Expo (hereinafter referred to as AGF), for the first time jointly launched the global trend art carnival TTS in conjunction with the TOPTOY Global Tide Play Collection, creatively sending a pan-quadratic comprehensive exhibition of "animation + game + tide play" for the general public.
This year's CICF × AGF to highlight the animation game integration of fashion national tide as the theme, there are Tencent Video Animation, Tencent Point of Interest, Bilibili, Quick Look at the World, Bandai Model, Bandai Namco, TOPTOY Global Tide Play Collection, NetEase Games, Holley Technology, Sheng Qu Games, Xishanju, Kuaishou Games, Aniplex, Jiying Wanmeng, Egg Fun, Sanqi Interactive Entertainment, Original Power, End-Of-Fame Culture, Highlights, Xiaoming Classmates, Tibetan Play Pavilion, Change of Alliance Toys, Dimensional Shells, Jieke Animation, Li Oh Toys, Nuclear Makoto Nearly 40 well-known animation games, national tide national creation, and model play tide play brands such as Shenji Industry and Devil Claw Energy participated, displaying more than 500 kinds of animation game-related derivatives, and well-known industry guests, cartoonists and pan-entertainment artists participated in a number of animation game activities.
It is worth mentioning that the first TTS brought together the world's top brand lineup and the international top IP to help, and combined with a full range of multi-functional digital technology, to build a dazzling theme immersive experience space for players. A large number of ACG thematic activities and gameplay at the exhibition site will give visitors a super offline game interactive experience: fragment collection battle, TTS European Emperor Arrival, retro arcade character parade, TOP artist signing, finger skateboard experience area, etc., and more preparations for the massive exhibition limited tide play peripheral gifts, and popular IP punch card scenes, bringing a trend of breaking the dimensional wall to the players present.
In addition, the CICF's cartoonist signing lineup has attracted much attention every year, and this year's super popular cartoonists who attended the event also ushered in a super lineup, including the "Quick Look" special popular cartoonist assembly: Dashui JI, Ford, Ji Jingjun, Shou, Ke Xiao, Lu Yixin, Fans, Niaoniao Electric Eel Comic Studio, Water Falling Sound, Wei Chi Kanazawa, and Yi Xia.
Under the epidemic, the industry is still adhering to the offline experience
Today, when the epidemic prevention and control is normalized, the CICF, which was originally scheduled to be held on National Day, was postponed to the end of October. What impact has the pandemic had on the industry?
Sun Yuanwen, founder and CEO of TOP TOY, launched the Global Trend Art Carnival TTS this year, saying that under the influence of the epidemic, the overall consumption power of the recent environment has decreased. Under the normalization of epidemic prevention and control, doing exhibitions is a matter of losing money. The main reason we do this is that we want to do something valuable and win the hearts of users, not a money-making thing. Consumers have the need for offline experience, and although there are some difficulties at present, we are willing to stick to this thing.
He said that in the process of our actual investigation, young people like anime, games, and tide play, all of which intersect. This exhibition is to promote multi-occasion exchanges, break the dimensional wall, and let more people circulate. In this exhibition, I feel a strong game atmosphere, come to our museum to feel a strong toy atmosphere, feel different cultures, and it is a great value for consumers.
The relevant person in charge of Quick Look Comics said that the impact of the epidemic was mainly the impact of the first half of last year, when there was no way to travel to meet in different places, unable to conduct business negotiations, which caused a certain impact on the advertising business, and our own online comic business did not have much impact. In the second half of last year, it basically returned to normal.
He said that Kuaikan has participated in the CICF since 2015 and has not stopped since then. Quick look is very focused on the value of CICF, we think it is a good node to connect authors and fans. We have held many large-scale signing sales meetings at CICF and have repeatedly broken the records of Signing sales in Guangzhou. Readers and authors have always communicated through the network through the air, and the comic exhibition provides a good offline communication scene for both sides.
Written by: Nandu reporter Xu Xiaolei intern Guo Yonglin