Rock slabs, as a "new species" in the field of pan-home furnishing, can be said to have stirred up thousands of waves in recent years, blurred the boundaries of the industry, and even subverted the traditional industrial chain model.
On May 26, 2021, Mona Lisa and the Ceramic Curtain Wall and Rock Slab Branch of China Ceramic Industry Association held the 2021 Mona Lisa Finished Furniture Rock Slab (Summer) New Product Launch Conference and the Inauguration Ceremony of China Home Rock Slab Color Research Center in Chengdu, Sichuan Province, deeply laying out the finished furniture field, showing the industry and consumers how the rock slab crosses the furniture field and leads the new trend.
Fan Ruixin, deputy secretary general of China Ceramic Industry Association, delivered a speech
01
Rock slabs stand out in finished furniture
The field of finished furniture is one of the important cross-border markets for rock slabs. In recent years, the demand for rock slab furniture with strong practicality and mature processing technology has risen rapidly. This is not only because the rock slab furniture has good performance and conforms to the concept of environmental protection, but more importantly, it can meet the needs of modern consumers for personalized high-end customization, and well caters to the upgrading trend of home consumption.
Fan Ruixin, deputy secretary-general of the China Ceramic Industry Association, said: "In Chengdu, the application of rock slabs in the field of finished furniture such as coffee tables, cabinets and dining tables has surpassed stone and glass. The eruption period of the slabs is not far away. ”
This time, Mona Lisa chose to hold a finished furniture rock slab conference in Chengdu, Sichuan, aiming at Chengdu as one of the four major production bases of Chinese furniture and the largest plate furniture production site in China, which currently has more than 16,000 furniture industry chain enterprises such a broad furniture market.
Deng Qitang, Director and Vice President of Mona Lisa Group, delivered a speech
Deng Qitang, director and vice president of Mona Lisa Group, said: "Today, we have chosen to release the new summer products of Mona Lisa finished furniture rock slabs in Bashu Metropolis, which is a major strategic move for Mona Lisa to deeply lay out Chengdu and even the entire southwest furniture market. ”
02
Fifteen years of technical precipitation, just to make better rock slabs
At this press conference, Meng Zhengqiang, general manager of Guangdong Green House Construction Co., Ltd., brought the "Mona Lisa's fifteen-year "board" development history", showing that Mona Lisa dared to be the first in the field of ceramic plates, dared to fight, and continued to promote the development of Chinese ceramic plates.
Meng Zhengqiang, general manager of Guangdong Green House Construction Branch, made a keynote speech
Since 2006, Mona Lisa has set up a project for large-scale ceramic sheets and began to lay out the field of ceramic sheets. Using a 68-meter-long ceramic sheet R&D pilot line, testing is carried out and the final product is made. The project has become a major project supported by science and technology in the "Eleventh Five-Year Plan" of the Ministry of Science and Technology of the People's Republic of China.
In these fifteen years of deep cultivation, Mona Lisa has broken the technical monopoly of foreign ceramic plate production, to the participation in the formulation of national standards and international standards of "Ceramic Plate", to the application of rock slabs to custom home, finished furniture, architectural decoration and home appliances, to the continuous improvement of physical and chemical properties, and the iterative update of suit varieties to keep up with the trend trend...
At present, Mona Lisa has more than 8 rock slab production lines, achieving comprehensive coverage of construction, home appliances, custom industry, and finished furniture - four areas.
Meng Zhengqiang said: "After 15 years of deep cultivation in the field of ceramic plates, Mona Lisa has accumulated a lot of experience, and these innovations, technologies and experiences will continue to push us forward and provide consumers with better rock slabs." ”
03
New trend of finished furniture slabs in 2021
In 2020, Mona Lisa enlarged its moves in the industrialization of rock slabs, spent 530 million yuan to carry out special high-performance ceramic plate production line transformation projects, established a research laboratory for the performance of finished rock slabs, and established a deep processing center for rock slabs. Based on the soft and hard strength of Mona Lisa in the field of rock slabs, Mona Lisa's 2021 finished furniture rock slab series is officially launched to the market.
Li Huiwen, deputy general manager of Mona Lisa R&D Center, interpreted on the spot
Mona Lisa 2021 finished furniture rock slab new series
For the rock slab dining table, rock slab tea table, rock slab TV cabinet, rock slab desk, etc., the launch covers 3mm, 5.5mm, 10.5mm three thicknesses, 810×2010mm, 710×1310mm, 860×1410mm, 1400× 2700mm and other sizes of rock slab product series, for the custom production of finished furniture.
In addition, Mona Lisa has launched more than 60 varieties of finished furniture slab series this time, forming a perfect product system to meet the current consumer demand. Marble texture, leather grain, bump composite texture, wood grain, cloth grain and other texture colors, showing the 2021 popular color trend, popular fashion.
Mona Lisa's finished furniture slab series attracted much attention at the press conference
Strengthen product quality, from raw material formulation, pressing firing, processing and cutting and other aspects of adjustment, so that it can meet the finished furniture digging, chamfering, cutting and other deep processing processes.
Finished furniture made of rock slabs after fine processing
Demonstrate the product strength of mona Lisa slabs and the mature deep processing technology of Mona Lisa
The demand for rock slab furniture with strong practicality and mature processing technology is rising rapidly. This is not only because the rock slab furniture has good performance and conforms to the concept of environmental protection, but more importantly, it can meet the needs of modern consumers for personalized high-end customization, and well caters to the upgrading trend of home consumption.
In order to have a deeper understanding of the development trend of furniture and a more direct and rapid insight into the trend trend, the China Ceramic Industry Association agreed to approve the establishment of the China Home Slab Color Research Center by Mona Lisa - Green House Construction Co., Ltd., to open up the upstream and downstream from research and development to application, build an ecosystem for slab color research, and promote the fashion development of slabs with a powerful innovation platform and the research of international trend trends.
With the holding of this conference, the China Home Slate Color Research Center has officially kicked off, and the application of slabs and the study of color textures will be deepened in the future, providing strong power support for the development of slabs in various fields.
04
Strengthen the brand effect of the rock slab and make the strongest voice against piracy
At present, there are more than 16,000 furniture industry chain enterprises, and the use of rock slabs has reached a considerable scale. However, under the prosperity of the market, chaos abounds: the quality of the rock slabs is uneven, imitation boards and pirated colors are frequent, and the price is vicious and poisonous to the industry...
Mona Lisa Group Zhou Yachao did intellectual property content sharing
As a pioneer in the field of rock slabs, Mona Lisa has a high degree of popularity and reputation, and has become a strong business card in the rock slab market. In order to better maintain mona Lisa's copyright in the field of rock slabs, Zhou Yachao, chairman of the supervisory board and director of the legal department of Mona Lisa Group, brought mona Lisa's case sharing on copyright maintenance on the spot, advocated the attention of the whole industry and the whole society to intellectual property protection, and issued the strongest voice against "pirated imitation boards of rock slabs".
05
Deepening cross-border cooperation,
Mona Lisa deeply lays out the finished furniture market
As a fist product in the cross-border pan-home field of the ceramic industry, rock slabs can no longer be carried out in the sales mode of traditional tiles, and how to carry out channel layout has become the key to cross-border rock slabs.
New species, new thinking, new paths. From the proposal of "big rock slab and big home" in 2018, Mona Lisa has continuously promoted in terms of rock slab product innovation, rock slab deep processing, channel layout, marketing thinking innovation, and service system improvement.
Cooperate with "Stone Kung Fu" to launch the overall solution for kitchen plate applications; cooperate with custom home furnishing brands such as Oupai, Federal Furniture, Piano Cabinet, Hanli Home, Gold Medal Cabinet, etc., to lay out the B-end whole house customization and couture field; launch the Merchi Rock Slab and lay out the C-end high-end market.
At present, the Mona Lisa slab has formed a B-end business in the three major fields of customization, finished products and home appliances, as well as a construction slab business at the C-end of Merchi. In order to better enter the finished furniture market, Mona Lisa signed a contract with Chengdu Runnian Furniture, Chengdu Dibiao Smart Home, Chengdu Haodi Furniture, Chengdu Good Scenery Home, Aopu Home (Chengdu Branch) and other finished furniture industry chain head enterprises to become strategic partners to jointly create a new engine for future performance.
Mona Lisa Green House Jianke signed on-site contracts with many well-known Chengdu furniture brands
In the China Rock Slab Furniture Application Summit Forum, Mona Lisa invited the industry leaders in the local furniture industry, design industry and home appliance industry in Chengdu to make a cross-border exchange around the application and design of rock slabs in the pan-home field, provide suggestions and suggestions for the future development of rock slabs, and work with Mona Lisa to promote the development of the rock slab industry.
China Furniture Rock Slab Application Summit Forum, sword refers to the new development of finished furniture rock slabs
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