In 2021, under the pressure of various factors inside and outside the industry, the strength and resilience of air-conditioning companies are still facing challenges. At the moment when the direction of consumption wind changes and the focus of industry competition shifts, air conditioning companies have the courage to change and provide users with more diversified air solutions in order to win opportunities in the competition.
In August this year, Hualing's "fresh and full" fresh air conditioner was fully listed, followed by Hualing's launch of fresh air fragrance air conditioner at the end of October, making a breakthrough in the field of fresh air conditioning, integrating the fragrance function, expanding the extension of air conditioning to air conditioning, and opening up a new blue ocean of fresh air conditioning.
Fresh air competition is fierce Hualing seeks new ideas in the field of fresh air
Entering 2021, the work of the home appliance industry has been restored in an orderly manner, and consumers' demand for healthy and comfortable life has become more urgent, so that fresh air conditioning has been rapidly promoted in the industry, which has also become a new growth point in the air conditioning market.
In the air conditioning market that has entered the stock competition, with the advent of fresh air products with new heights in the industry, the industry dilemma has been solved.
According to the statistics of Aowei Cloud Network, the market size of China's fresh air system continues to expand, and the sales volume in 2017-2019 is 860,000 units, 1.06 million units and 1.46 million units, with a compound growth rate of more than 30%. In the first half of this year, the demand for fresh air systems continued to rise, with sales of 69,000 units from January to September 2021, an increase of nearly 1 times year-on-year; sales of 230 million yuan, an increase of 28.2%. Judging from the monthly performance, the overall performance of the second half of the year was better than that of the first half of the year. Since June, the sales volume of fresh air systems has increased by more than 1.2 times year-on-year.
Fresh air conditioning is entering a period of rapid development from the introduction period, and has become the focus of air conditioning enterprises to break through the industry difficulties and seek new growth points.
With the listing of fresh air air conditioning products of major brand enterprises, the competition in the fresh air air conditioning market has tended to be white-hot, and the differentiation in the field of fresh air segmentation is obviously the key to the brand to obtain market opportunities. Hualing combines fresh air conditioning with the needs of young users, opening up a new dimension of fresh air conditioning, combining fresh air and fragrance, and broadening the dimension of air conditioning.
Since the establishment of the brand, Hualing has always embraced a youthful attitude, embraced young people, paid attention to the needs of young people, and deepened interaction with young people. In this process, Hualing has insight into the needs of young users, focused on product research and development, and constantly enriched and expanded new species of home appliances.
The "fresh and full" fresh air conditioner and true fragrance version was upgraded to the fresh air fragrance air conditioner again, which was an unexpected surprise brought to young users after another in-depth dialogue between Hualing and young users. Hualing fresh air conditioner is a response to young people's pursuit of good-looking shapes, easy-to-use functions, fun interactive products.
Health and youth collide With the fragrance of fresh air, they debut hand in hand
Behind the upgrading of consumption and the increase in demand for healthy home appliances is the main group of home appliance consumption is changing.
According to the "White Paper on User Insights on Cleaning Functions in China's Air Conditioning Market" released by Aowei Cloud Network, 92% of consumers will pay special attention to health functions when purchasing home appliances, of which 31.6% of consumers focus on air health at the core point of health functions. More data show that the spending power of young people is growing rapidly at an average rate of 14%, which is twice that of the previous generation.
When health and youth collide, the circle of air conditioning consumption breaks through. Young users' choice of air conditioning is no longer limited to the traditional refrigeration and heating function, fresh air, purification, humidification, sterilization, fragrance and all other air-related elements are what they hope to achieve in air conditioning products. Therefore, the air conditioner that can effectively combine the practicality of the function and novelty is the key to being favored by young consumers, and it is also the weight to occupy the competitive advantage of the market.
Hualing air conditioning takes health and comfort as the starting point, and finds a new power point from the fresh air conditioning track with technological innovation and product iteration upgrade. Hualing fresh air fragrance air conditioning air renewal is the core, "fresh full" fresh air conditioning using micro positive pressure for fresh air technology, to achieve the whole house "fresh air" flash charge, to meet the strong demand of consumers for the room is quickly filled with fresh air. Two kinds of air volume are optional, the first is 40 cubic meters of fresh air per hour, without the need for reaming to destroy the wall; the second is the upgraded version of 60 cubic meters of fresh air per hour, which needs to be punched, and the fresh air volume is larger, which can easily change the air in the new room for users of larger apartments. Users can choose according to the fresh air volume demand and installation conditions, have more initiative, and the user experience is greatly improved.
Hualing takes fresh air as the cornerstone of air conditioning in the living room, and jointly customizes with the well-known brand Afu, adding a fragrance module to the air conditioner, 4 flavor fragrances, each fragrance matches different functional tonal and reference use scenarios, including sleep fragrance essential oil, forest fresh fragrance essential oil, morning awakening vitality fragrance essential oil, quiet time pleasant fragrance essential oil. These four kinds of fragrances can be freely selected and replaced, realizing one machine and four uses, which can meet the diverse needs of young users in different scenes at different times.
Hualing keenly perceives the new dimension of fresh air conditioning, takes the lead in introducing fragrance into fresh air air conditioning, and launches fresh air fragrance air conditioning, bringing an unprecedented fresh air fragrance experience. This broadens the development space of the air conditioning industry under the market represented by the young users of Generation Z. The road to change in the air conditioning industry requires a brand represented by Hualing that deeply interacts with young users and dares to innovate, and while the brand breaks through homogeneous competition with technology and products, the development path of the industry will be more diversified.