During this time, the popularity of American rapper Kanye West has been high, first divorcing his wife Kim Kardashian, then winning a new Grammy Award, and now he is the richest black man in American history. #侃爷成美国历史上最富有黑人 #
On March 18, local time, according to foreign media reports, Kanye became the richest black man in American history with a net worth of $6.6 billion.
Kanye's self-created coconut brand has partnerships with Gap and Adidas, and its commercial value is expected to be between $3.2 billion and $4.7 billion (equivalent to about 20.8-30.5 billion yuan), accounting for more than half of his total assets, while his rap money is only $110 million, and part of it comes from his investment in Kardashian's Skims brand, about $1.7 billion.
Although Kanye is best known as a rapper, his achievements in the field of fashion are definitely not low, otherwise he would not have made billions by designing coconut shoes. In addition, he even helped his wife Kardashian to improve her fashion taste, so that she also became a fashion celebrity, but Kanye's taste will always be jokingly called "alien planet fashion" by netizens.
In 2009, Kanye's self-created brand Coconut and Nike launched the first shoe, which looks quite domineering overall, but the combination of Barbie powder and black is not classic, and not everyone can easily control it. But with the nike brand's fame and limited sales, the shoe quickly flipped the price of each pair from $225 to $3,000.
In the follow-up cooperation with Nike, Kanye has been focusing on how to improve the comfort of sneakers, and take into account the classic versatility.
The red coconut shoes he cooperated with Nike are known as the "recorded" god-made sneakers, and have now been fried for a pair worth 180,000 yuan.
However, Kanye terminated his cooperation with Nike in 2013 and chose Adidas instead. In the new cooperation, the first step kanye did was to help Adidas bring goods first, he often wore the original Ultra Boost on the street, with plastic leg pants and classic sweatshirts, the cool appearance instantly attracted the love of young people.
Even if he accompanies Kardashian and the children to play on the street, he also conscientiously continues to carry goods, so that people really feel that he really recognizes the UB series, so the shoes of this series naturally have excellent sales results.
Until February 2015, Kanye began to develop rapidly, and Adidas launched the first cooperative shoe adidas Yeezy Boost 750 OG "Light Grey", but the original Yeezy Boost only sold 9,000 pairs, the average person can not buy at all, if any star can wear this pair of shoes, it will inevitably become the focus of discussion.
On the day of the official release, Kanye stood in the center of Paris Fashion Week with a group of models, wearing a black sweatshirt with black trousers and gray coconut shoes on his feet. The design of the shoes is slightly exaggerated, but it can also show the domineering sense of the trend, and the original color matching is very classic, which has become the fashion vane of the later generation, and the comfortable design of the sole also makes people wear it without tired feet.
I have to say that Kanye's high-fashion sense is indeed excellent, even if he is wearing a white dress, with this pair of shoes is also very coordinated, Kanye also showed the image of a cool dad on the street.
However, in recent years, Kanye's shoe design has caused a lot of controversy, many people have said that it is difficult to understand his design concept, and the shape of shoes has become more and more bizarre and personalized.
For example, this shoe, the upper of the woven sock cover upper, but also with an exaggerated serrated midsole, the mouth of the elastic tightening belt design, can ensure the practicality of the shoe without reducing comfort. There are many netizens who name this shoe "Xiaolongbao", its appearance is indeed very different from the appearance of ordinary sneakers, but this is also the unique feature of Kanye.
Kanye also designed this kind of sneaker, at first glance it looks a bit like a strange stone of an alien planet, many people can't understand Kanye's avant-garde design concept, and think that this pair of shoes is only suitable for aliens to wear.
This fishbone version of the shoes at first glance is also confusing, the all-inclusive design will make the feet look very large, but the strange lines are full of sexy and artistic sense, but I am afraid that few people can control.
But then again, no matter how strange the shoe style designed by Kanye is, it will be robbed every time it is sold, so he doesn't have to care whether others agree with his ideas, as long as he can continue to maintain his wealth.
#Kanye#, #Coconut Shoes#, #设计理念 #
Author: Alu
Editor-in-Charge: Echo
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