Zhang Jun, director of Weiguo on the cloud: light luxury and health to create Chinese manufacturing products

When it comes to micro-business brands in the Internet era, Weiguo on the cloud is a name that must be mentioned. From the establishment of the brand to the current development into a leader in the micro-business community, the team of Yunshang Weiguo and Chengdu Qianlanhui took less than a year. In the official general agent team of Weiguo Red Pomegranate Concentrate on the Cloud, how to make the brand of Weiguo on the Cloud bigger and stronger has become a common mission.

In the field of micro-business with many products, how can we take pictures and achieve long-term sustainable development? This is a question that Chengdu Qianlan will always be thinking about. In the view of Mr. Zhang Jun, chief brand operation director of Weiguo on the cloud, only the brand is the central driving force that supports the long-term development of an enterprise and a product. "The branding strategy of Weiguo on the cloud was determined at the beginning of the establishment of Qianlanhui Company, that is, to create a national brand that can represent China." Zhang Jun said, "The product positioning of Weiguo on the cloud is a light luxury drink, which is healthy, nutritious, green and ecological, and has the difference and uniqueness of its products. ”

How can we build Weiguo on the cloud into a Chinese national brand going global? Mr. Zhang Jun replied, that is, to talk about the product to the extreme. "From the planting of red stone slip to all aspects of product production, the cloud is guaranteed that every drop of red pomegranate concentrate juice from the production workshop to the hands of consumers will be strictly checked." Yunshang Weiguo will make China's highest quality and most assured red pomegranate juice concentrate, spread the light luxury drink with 100% juice content to the world, and create a high-quality product made in China.

Then, good things are always more grinding. In the early days of the establishment of the Qianlan Association, the test process of the quality and process of the product and technology of Weiguo on the cloud also experienced many twists and turns, but the final results were still gratifying. "In order to determine whether the taste of the red pomegranate juice concentrate is directly related to the weight of the pomegranate, we conducted thousands of trials and commissioning, and finally found that the red pomegranate concentrate produced by the red pomegranate processing and production of about 350g has the purest taste and better nutritional value." Zhang Jun explained that many zhouzhi pomegranates are full of treasures, especially in whitening and beautification, and the effect is obvious. "Therefore, if you want to win the market, it may be a key to play the role of pomegranate whitening and beauty." Because the consumer group positioning of Weiguo on the cloud is basically locked in young people who love life and pursue health and beauty, especially young women. ”

According to the characteristics and needs of the weiguo consumer group on the cloud, Chengdu Qianlanhui Company finally found the best solution. Zhang Jun said that only when the consumption pain points are solved can it be possible to occupy the market, and the success of the domestic market is the foundation for establishing a brand and going to the world. Nowadays, the huge marketing team including the official general agent of Weiguo on the cloud has matured, according to the plan, the pace of weiguo on the cloud will be further accelerated, and a national brand that is about to rise is just around the corner.