"Babies, you see, this pecan kernel is big and complete, and it will be available immediately." Chen Jie, head of lin'an Kangtai reunion enterprise, was shouting in the live broadcast room while knocking on pecans.
On the morning of September 7, the 2021 Chinese Farmers' Harvest Festival - Zhejiang Lin'an Pecan Opening Pole Festival was held in Bainiu Village, Changhua Town, marking that Lin'an Pecans have fully entered the harvest period.
It is understood that this year, the planting area of pecans in Lin'an District reached 570,000 mu, the output was 11,000 tons, and the price of pecans increased compared with last year, and the quality and taste were better. The holding of this opening pole festival is a rare opportunity for Lin'an District to display the regional culture, product characteristics and brand building achievements of pecans, aiming to further enhance the regional brand influence of agricultural products in Lin'an District and boost the sales of Lin'an characteristic agricultural products.
At the opening ceremony, Yang Guozheng, deputy secretary of the Lin'an District Party Committee and mayor of the district, and Su Zuyun, deputy director of the Development and Reform Department of the State Forestry and Grassland Administration, delivered speeches.
At the scene, Zhang Tiecheng, senior vice president of Lin'an Agricultural Products Regional Public Brand "Tianmu Shanbao" Planning Company, introduced the brand operation plan to everyone, and Hu Zongfeng, senior solution architect of Alibaba Group's Digital Rural Business Department, shared with everyone how to empower digital and digital wisdom for Lin'an pecans. The site also released the Lin'an pecan industry digital cloud platform.
Hu Xiudong, director of the President's Office of Hangzhou Wenyuan Technology, the planner of the event, said: The biggest highlight of this year's pecan opening festival is digitalization, "This year we established a digital empowerment demonstration base, and also successfully built a Lin'an pecan characteristic industry cloud platform, which empowers the whole industry chain for our Lin'an pecan primary and secondary production and tertiary production." In addition, we have also invited many Internet celebrity anchors and e-commerce platforms to help us and empower the digital economy. ”
At the scene of the event, Li Shisheng, director of the District Agriculture and Rural Bureau, signed a contract with the representatives of 3 newly authorized enterprises of "Tianmu Shanbao", and representatives of 3 authorized enterprises and 3 e-commerce representatives came to the stage to issue a commitment to ensure the quality of pecan sales, and promised never to sell expired and inferior pecans. The scene also displayed the Lin'an pecan and Tianmu Shanbao regional shared brand logo, carried out the history, culture and brand display and publicity of Lin'an pecan, and specially organized the Lin'an pecan boutique display, experience activities and product live broadcast with goods.
It is reported that pecans are one of the largest agricultural industries in Lin'an District and the main source of income for farmers in Liangchang District. In recent years, in order to better protect and develop the pecan industry, Lin'an District has vigorously implemented the hickory "bright brand" strategy and ecological governance action, established and improved the China Lin'an hickory index system, innovated and carried out the hickory digital empowerment demonstration project, firmly promoted the hickory ecological development strategy, and comprehensively improved the level of large-scale production, ecological management, standardized management, digital services and brand marketing of hickory.
Wu Lijuan, director of the District Agricultural and Forestry Technology Promotion Center, said: The opening of the white dew indicates that Lin'an pecans have entered a harvest season, "We promote the industrialization of Lin'an pecans through the government setting up a stage, corporate singing, media assistance, and public participation, and realize the large-scale, digital, and modern development of Lin'an pecans."
(Source: Hangzhou Lin'an District People's Government website)