Yunnan Daily reporter Huang Xingneng intern reporter Hu Yuya photographed
Caiyun Network Commentator Yu Xi fengguang
Under the normalization of epidemic prevention and control, as a cultural industry brand exhibition in Yunnan that fully displays literary and artistic highlights, presents rich multiculturalism, welcomes guests from all over the world, and shares cultural achievements, this year's Creative Yunnan Cultural Industry Expo will be mainly held online, and the display time will be from October 27 to 29. "On the cloud" has also become the biggest feature of the fair.
The normalization of the epidemic prevention and control situation has put forward new requirements for venue-based exhibitions. The adjustment of the Creative Yunnan 2021 Cultural Industry Expo to be held online is to comply with the objective needs of the epidemic prevention and control situation, that is, to avoid holding exhibitions and cause personnel to gather, and to better protect the physical health and life safety of the people watching the exhibition. However, "moving" the physical exhibitions that are accustomed to it to the Internet is not simply to publish the graphic and text videos that introduce the physical objects of the exhibition to the Internet, but to adapt to the personalized exhibition needs of different audiences, so that the cultural products that go to the "cloud" can be moved and alive, presenting a more comprehensive, three-dimensional, and easy to share rich information. In order to make the charm and effect of the "cloud" expo not inferior to the offline way, it requires extraordinary creative strength.
First of all, this is an exhibition that breaks through time and space. Since the entire expo has been adjusted to be held online, it is foreseeable that the exhibition venue of the "Creative Yunnan 2021 Cultural Industry Expo" may not usher in a crowded scene, but become a "cloud on the cloud" expo that breaks through the limitations of time and space. Yunnan has extremely rich cultural resources of ethnic minorities, because generations have lived here and accumulated rich cultural relics. With the gradual deepening of reform and opening up, as well as the guidance and promotion of various modern media, Yunnan has long ceased to be "raised in the deep and unknown", but has become a "Shangri-La" that attracts more and more people to yearn for. Yunnan's natural ecological environment such as landscapes and air, as well as traditional cultural supplies produced here, have been regarded as important carriers for transmitting "Yunnan information". Even if it is just a melody ringing in the ears, a scene that flashes by in front of your eyes, a text that introduces the customs and customs of Yunnan... Any piece of information about the "on the cloud" expo has the potential to resonate with the audience's identity.
Second, it's a platform that inspires dynamism. "The people's yearning for a better life is our goal" - whether the cultural industry expo is held in a traditional way in a physical venue or adjusted to be held online, the purpose is the same, that is, to stimulate the motivation to produce more and higher quality cultural products to meet the needs of the people for high-quality life. Therefore, the cultural industry expo that is "moved" to the cloud, on the one hand, is to make full use of modern scientific and technological means, so that the audience can stay at home but can harvest a super dazzling exhibition experience, so that the "cultural friends" thousands of miles away can instantly share the beauty of Yunnan culture through time and space; on the other hand, the "cloud expo" may also become a platform and a bridge, connecting Yunnan's thick cultural resources with the outside world's creative forces, market capital, production enterprises, etc., activating the iterative upgrading potential of Yunnan's cultural industry, and the occurrence of "1+1" occurs >N" of the stunning butterfly change.
After the minimum basic living conditions such as food, clothing, shelter and transportation have been guaranteed, people's demand for cultural life has become higher and higher. Based on the actual situation of Yunnan's cultural resources, aiming at the future direction of industrial development, sharing the huge space of the cultural market, the Creative Yunnan 2021 Cultural Industry Expo, which arrived as scheduled, ignited a beautiful creative cultural life with a very creative "Cloud Expo" and released full heat for high-quality life.
All articles published in the Caiyun Network Review only represent the personal views of the author and have nothing to do with the position of this website. Welcome to pay attention to the caiyun network review, the submission mailbox [email protected], and the contribution fee is excellent.
