China Youth Daily client news (China Youth Daily, China Youth Network reporter Shen Jiequn intern Yu Bingyue) chayote was made into a drink "Anne of Green Gables", apricot blossom chicken transformed into onion oil chicken and "bombing chicken", black garlic can also become the main ingredient of "eclipsed soul rice"... In a reality show called "Hidden Delicacies", many of the "hidden" ingredients that you seem to have never heard of have become popular dishes under the "innovative blessing" of the guests, and are sold through the "light car", which attracts people's mouth-watering.
"Hidden delicacies", the name sounds very suspenseful. In an exclusive interview with a reporter from China Youth Daily and China Youth Network, asked about the origin of the name, Wang Peng, chief planner of "Hidden Delicacies" and president of Guohua Cultural Tourism Group, said that most of the ingredients in the program came from the poor villages of Guangdong and were hidden in "hidden corners". "They are 'raised in the deep and unknown', such as Chayote and black garlic in Guangdong, things are good things, but everyone does not understand." Food developed from these "hidden ingredients" and sold in food trucks is not common in public restaurants. How to turn them into delicious, what kind of delicious they become, is the secret that the show wants to uncover.
As the country's first poverty alleviation food truck management reality show, "Hidden Food" is composed of chef Liu Yifan, singer Gao Jialang and Zuo Zhuo to form a "gourmet group", the three of them carry bags, travel between the mountains and towns in Lingnan, making lesser-known poverty alleviation ingredients into creative food and selling along the streets, telling the story behind the high-quality ingredients and products in poor areas of Lingnan.
The food truck that runs through the entire program and carries the responsibility of "selling" is called the "food light car". Wang Peng explained that the meaning of "eating light" in Guangzhou dialect is that the thing is too delicious to eat. With limited locations, the idea of a "food caravan" came into being in order to allow more consumers to experience the delicious food up close. "We hope to be able to send out good food in the form of a food truck, and we hope that this carrier can make young people like and grounded." In this mobile operation storefront, guests and consumers face each other directly, and the place where the dining car passes has become a beautiful urban landscape.
Wang Peng said that the planning intention of "Hidden Delicacy" can be described in two words: new and heart. New means that the program combines variety shows and poverty alleviation to open up a new path for variety shows to alleviate poverty; while the heart refers to starting from the heart, experiencing with the heart, digging deeply, and truly integrating poverty alleviation into the core of the program. The program does not set up scripts and presets, but allows the guests to play freely, emphasizing "real poverty alleviation, real poverty alleviation". Wang Peng said: "Our original intention is to help farmers, poverty alleviation, consumption and transmission of Lingnan food culture as the top priority, as to how to make the top priority into a taste, this is the director's skill and planning problem, should not be put before the horse for the effect of the program." ”
To this end, the program team went deep into lingnan to focus on the frontline areas of poverty alleviation in Guangdong, and excavated local characteristic agricultural products and the poverty alleviation stories behind them. It took two or three months just to find differentiated and representative ingredients and to compare the ingredient sites repeatedly.
In the show, the guests get a direction of ingredients in each issue, visit the ingredients in depth, and then find a way to develop in the food light house - what kind of dishes can make consumers love to eat and are willing to consume for it. "We don't let celebrity chefs or experts taste how well they are doing, the only test is the market, consumers like it, can sell it, this is the only criterion."
In addition, during the business period, professional Cantonese chefs will visit the food truck many times to taste the dishes. This is not only to motivate the guests, but also to show the results of the "Cantonese Cuisine Master Project" - the Cantonese Cuisine Master Project, which is an important measure for Guangdong Province to inherit cantonese cuisine culture, promote high-quality employment of urban and rural workers, and help accurately alleviate poverty.
At a time when food programs are emerging in an endless stream, how to attract the audience and truly achieve the effect of bringing goods to help farmers? Wang Peng said that the food truck business model in the program will be further extended to the offline.
He revealed that after the program is broadcast, guoqiang public welfare foundation and guohua cultural tourism will simultaneously create the strongest platform for helping farmers "food light car", launch the "hundred cities and thousand food light car" activity, bring the original ecological agricultural and sideline products from all over the country to consumers through the "food light car", through online and offline interactive drainage, help farmers open the link from production to market, truly realize the sustainable and hematopoietic poverty alleviation model, so that the "hidden" ingredients and food are no longer hidden.
Source: China Youth Daily client