【Global Network Technology Report】On the afternoon of December 27, the 2018 Glory Mobile Phone Anniversary Celebration and Fan Annual Meeting officially kicked off. Thousands of pollen and YOYO, who has a visual image, have become well-deserved protagonists and show the face of a new generation of young people in their own way.
The intelligent life form YOYO became a superstar, and the global pollen exceeded 100 million
The annual fan meeting held every year at the same time as the anniversary of the honor mobile phone has become a carnival for the glory mobile phone and pollen.
This year's three-hour fan annual meeting was divided into five links, namely the admission link "WELCOME TO HONOR WORLD", the trend new product release link "Wisdom accompanied by HONOR", the pollen performance link "Staying together and relying on each other very HONOR", the glory brand IP and artist performance link "All the way together very HONOR", and the final link of 100 million fans countdown and thanksgiving pollen "JOIN MY HONOR WORLD".
YOYO' solo dance in the opening session, which has just possessed a visual image, makes people feel as if they are in the scene of a superstar concert, instantly igniting the passion of all the pollen present. Subsequently, in the interesting interaction with the on-site pollen, Zhao Ming, president of Honor, successively released four trend new products of Honor FlyPods Youth Edition wireless headphones, Honor MINI printers, Honor Sentinel cameras, and children's watches. Subsequently, pollen with unique hobbies and aesthetics also showed its multi-faceted characteristics, and came up with their own "good tricks", ancient style house dance performances, language crosstalk, vibrato dance skewers, extreme sports FISE performances, so that the entire fan annual meeting became a unique super big body. The song "Glory of Youth" created by Zhou Dian'ao, an outstanding player from the brand IP activity of the Glory Hand Maker, also made this pollen carnival have a little more atmosphere of solidarity.
In the past five years of growth, pollen is not only a consumer and co-creator of Glory products, but also a participant and builder of the continuous development and growth of the Glory brand. For the pollens who have created infinite vitality for the glory brand and contributed more inspiration to the glory products, this year's fan annual meeting, glory also gave thanksgiving feedback in its own way, awarded a series of awards for excellent pollen, and sent honor 10, honor V20, glory magic2 and other prizes to the lucky pollen on the spot in the form of a lottery. In addition, Zhao Ming, president of Glory, also invited pollen representatives to the stage to release four new trends together, fully reflecting its development concept of co-prosperity, co-creation and common growth with pollen.
The climax of this fan annual meeting appeared in the "JOIN MY HONOR WORLD" link, accompanied by the unanimous voice of the whole audience, the number on the big screen of the scene was finally fixed at 100000000, and the global fans exceeded 100 million! It is the best feedback for Honor's consistent user camp, and it is also the best proof of Honor's accelerated development.
On June 28 this year, when the pollen club celebrated its sixth anniversary, the number of pollen people worldwide was 80 million; Today, in just half a year, the number of fans has achieved leapfrog growth, and it has become one of the largest fan groups in the global mobile phone brand.
Gathered "because of love", glory and billions of pollen naturally have a stronger bond
The Pollen Club is the official fan exchange and interaction platform of Huawei and Honor, and also the official organization for consumers to become pollen from ordinary user certification. Autonomy, strong participation, high interaction and grounding are the biggest characteristics of the pollen community. According to official data, in the past year, through its own platforms and social platforms, Huawei and Honor mobile phones have answered pollen 300149 times, at the same time, pollen all over the world has also given selfless feedback on the research and development, optimization and upgrading of Huawei and honor products, supporting 87 beta tests, covering a total of 38 products.
As a brand with youthful innovation power, Honor Mobile phone has been imprinted with Internet genes since its birth, facing a new generation of Internet users who are more willing to taste technology, paying attention to user needs to listen. This gives them a stronger bond with pollen than Huawei.
In the form of open innovation, Honor Mobile incorporates these pollen gathered "because of love" into the brand's communication system. Through the pollen forum, the continuous interaction of many social platforms at home and abroad, and the continuous organization of offline face-to-face interaction and exchanges, Honor Mobile continues to collect the needs that best meet the pain points of users, keenly perceive the development of technology trends, and then lead user needs.
This not only enhances the product experience of Honor, but also realizes the positive feedback loop of product innovation and user voice. Today's glory not only has embarked on a unique brand development path, but also won the welcome and recognition of young users around the world.
According to the "Domestic Market Ownership Rate of Mobile Phone Brands" released by Aurora Big Data, 60.5% of the users of Honor Mobile Phone are under the age of 30, and the proportion of users under the age of 24 is 26.9%, and the proportion of young people is much higher than that of other mobile phone brands.
upgrade! A symbol of special significance in the minds of young people around the world
At the 2018 Glory Mobile Phone Anniversary Celebration and Glory V20 New Product Launch Held the day before the Fan Annual Meeting, the Glory brand upgrade was fully launched after a period of intensive preparation.
The brand upgrade of Glory is not limited to logo upgrade or Slogan upgrade, but responds to the changes in core user groups, pollen and global young people in terms of technology, aesthetics, community and life concept with four major changes of new mission, new visual image, new social platform and environmental protection concept.
The glory after the upgrade, on the one hand, will provide the world's young people with a cool all-scene intelligent experience through the ultimate product and extreme innovation, on the other hand, it will bring young people the desired scientific and technological culture, pioneer culture and trendy lifestyle through the creation of a global youth cultural community, and finally, aim to create a new world of wisdom for young people around the world.
In this grand brand upgrade plan with a vision and layout, the most noteworthy thing is the "Glory Youth Faction", a social platform that is closely related to users, which aims to connect young people in the four circles of technology, design, personality and public welfare, and create a diversified and open communication space for young people around the world.
This year's fan annual meeting has become the first time that Glory Mobile has gathered the four major youths after the brand upgrade, and jointly created a grand celebration with them. These young people on the scene, from different places, have different hobbies, they are just a small microcosm of the hundreds of millions of pollen that is still growing, but through the interconnection of science and technology, global pollen is being connected to form a "new force of glory" that cannot be underestimated in the scientific and technological community.
The continuous growth of this force reflects not only the favorability of the glory brand among young users, but also a powerful booster for its rapid expansion around the world. According to the data of a number of data agencies, in 2018, Honor mobile phones ranked first in the growth rate of many countries in the world, including the Chinese market, and the share was shortlisted in the top five, and it is about to enter the camp of first-line mainstream brands in the global smartphone market. But more important than sales and performance, it is obvious that "glory", the name, and the products, cultures, and ideas it represents, are becoming far-reaching and becoming a symbol of special significance in the minds of young people around the world.