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Public Network poster news reporter Han Zhonghua trainee reporter Li Jie Qingdao reported
Recently, the weather has warmed up, and the century-old Bauhaus Art District, which is located at No. 80 Siliu South Road, Shibei District, has attracted many citizens to take photos and consume with its unique design style and strong historical and cultural heritage, and has also become a popular Internet celebrity punch card place for young people.
It is understood that the Bauhaus was originally a German art architecture school, founded by the architect Walter Gropius in Weimar, Germany in 1919, and later artists more referred to it as an architectural style, which received widespread attention because of its opposition to imitation. The century-old Bauhaus Art District created by Textile Valley has also attracted more and more tourists because of its unique artistic style and fashion atmosphere, which has played an important role in building Qingdao's urban fashion life experience center and fashion consumption center.
"At present, 30 original designers have settled in the neighborhood, and Golden Top designer Chen Wen also has his own studio here, and in April this year we will also welcome two Golden Top designers who make jewelry and fashion brand couture." Chen Kun, head of the Textile Valley Commercial Operation Center, told reporters. "Next, we will also build a studio based on customization, led by designer-designed products, respecting originality, and relying on works to guide production capacity to meet the different needs of people from all walks of life." Thus creating a new field of fashion consumption in Qingdao. ”
"When it comes to the art district, everyone will always think of Beijing's 798, and we also want to create a 798 that belongs to Qingdao, or even a 798 that surpasses Beijing, although it is all based on the old factory building as the carrier and grafts the new format through the old factory building, but unlike the 798, we pursue originality and take originality as the basis, so as to attract more original artists and people with unique views on art to start a business and visit." Chen Kun, head of the Textile Valley Commercial Operation Center, said.
"The Bauhaus art district created by the Textile Valley is very suitable for us to work, we mainly do space aesthetics, and the space created by the Textile Valley can perfectly blend with us, and at the same time, the environment provided by the Textile Valley is also very suitable for us to do art design." We have been stationed in the Textile Valley for a year, and we often meet designers like us, who have a deep affection for art, and communicating with them will also inspire me and enhance our creative ability. Ling Wen, head of the Furniture Art Life Museum located in the Textile Valley, told reporters.
As a psychosocial phenomenon, fashion consumption has always been a major commercial element driving consumption. Can create significant commercial value, for the Textile Valley, fashion consumption is not just shopping and buying, but a characteristic form of consumption with the most vitality and the most emotional factors. It is understood that in 2020, Textile Valley independently developed the WeChat Mini Program "GuLiyun", which basically covers the characteristics of Textile Valley and unique merchant products, which can be ordered online and offline experience. You can also experience offline, place orders online, and deliver to your home, eliminating many complex shopping processes and bringing different consumer experiences to consumers. In addition, the Mini Program will open live broadcast and store opening functions in the near future, which can create a platform for more original cultural and creative merchants, create an island city fashion original consumer Internet platform, and inject fashion genes into the development of island city while inheriting a century of historical accumulation, leading the fashion trend of island city and helping the construction of fashion city.