"Small Universe" is a podcast app developed by the immediate team, which has been listed in major app stores and can only be used through invitation codes, resulting in a "one code is difficult to find" situation on Weibo for a while, so what is the difference between it and other podcast apps?
<h4 class="pgc-h-arrow-right" > content recommendations</h4>
Enter the App to display the "Information Flow" recommendation, update 3 podcast "Information Flow" recommendations every day, the longer you listen, the more accurate podcast content will be recommended. So how can users judge whether a recommended episode has something they want to hear? As shown in the following figure, the space for a single episode information display entry on the page is large, and about 2 single episodes of content can be displayed on the first screen, in addition to the basic program cover, program name and single episode name, the small universe cleverly guides users to click into the secondary page by displaying popular comments, supplemented by displaying the number of plays and comments, and then forming a conversion.
<h4 class="pgc-h-arrow-right" > powerful search</h4>
Unlike the traditional podcast app that can only search for the name of the program, the small universe also supports searching for a single episode and a user, and even the content of the page within the program can also be searched. For those shows that say , " I'm not interested in the column itself, I just want to hear one episode of it" or "I follow someone or a topic and want to hear everything about him" can be used to make it easier to get straight to what you want using the click search function.
Surprisingly, pressing and selecting any word in the long page of the program can call out the "Smart Search" function, which is reflected in the fact that it allows users to choose to search with magi and search for related content with interactive encyclopedia. This reminds me of PopClip, a very useful tool on the Mac (by extending the text content to improve the efficiency of operation), the intelligent search of the small universe will undoubtedly greatly improve the efficiency of obtaining information while listening to the program for the "examination party" who listens to the program and picks up keywords.
<h4 class="pgc-h-arrow-right" > more convenient interactions</h4>
In the single episode playback interface, in addition to the regular progress bar drag, fast back / forward and other functions, there is also a like function, the user hears wonderful content or resonates with the part can be interacted through likes, from the feedback of the like function to the height of the progress bar can be real-time feedback, but also can help other listeners understand the focus of the single episode content, in order to create a situation for the user in line with his behavior and perception at the time, can achieve the purpose of improving the user's participation.
The input box of the comment page is permanently located at the bottom of the page, and the input box is extended highly after clicking, guiding the user to comment on the interaction, at this time, if the user enters the comment page by clicking the playback interface, there will also be the option to mark the time point, and the comment content will be brought with the time point of the single episode content after checking. The expression of the time point highlight color + underline can guide the user to focus on attention and click to listen to the content, when other users click on the time point in the comments, they can directly jump to the corresponding time point to play the single episode content, establish a bond for the interaction between users, facilitate discussion and communication between users, and thus improve the click rate and the listening rate of the single episode.
In addition, when the user enters the comment, the input box does not appear in the form of a modal form, and the page can still be scrolled for interactive operation in the process of user comment, which has the advantage of not interrupting the continuity of user operation. Taking the screen height of iPhone X as an example, in addition to the title bar + comment input box + keyboard height, the space left for the comment itself is only about 1/3, in the case of limited space, the user scrolls the screen to check the comments of interest or the behavior of targeted replies is very coherent, and the non-modal processing can further reduce the threshold of user interaction.
Here is a small suggestion for improvement, the pre-made copy in the input box can be replaced with more guiding content or automatically generated by the system a scene-appropriate comment, so that there is no need for the user to think about what to write, reduce the cost of user comment operations, and improve user participation.
The small universe is currently trying to socially be user-friendly, and users can view the list of other people's podcast subscriptions and find the same good, that is, "the collection of similar information is easy to get resonance" . If this person with common interests happens to be the anchor of the user's listening, it is easy to close the distance between the listener and the anchor, the anchor is no longer a cold voice behind the mobile phone screen for the listener, he is more like a friend of yours, you can understand his preferences, discuss common topics, and better interact with him.
<h4 class="pgc-h-arrow-right" > emotional resonance</h4>
Different themes express different emotions, and the design styles for different social groups will also be different.
Back to the product itself, the small universe adapts the visual style of different podcast information pages according to the theme color of the podcast program cover, creating an atmosphere suitable for different podcast styles, in order to convey the characteristics of different podcast programs.
If you comment under a popular episode and have the highest number of comments and likes, the Little Space Navigator (official account) will leave you a message telling you "Your review is on the home page!" Through this way of interacting with users, it arouses the emotional identity of users and enhances the enthusiasm of user comments.
Click "Join Playlist" to give users feedback in the form of animation, so that the display of information is more vivid and natural, adding fun to the product and giving users a better operation experience.
The pull-down refresh effect uses the "universe" graphic as the carrier to integrate the product logo into it, giving the product its unique personality and aura, allowing users to feel that this is a "universe" that can be explored, rather than a cold tool, which strengthens the brand image while reducing the negative emotions caused by the user's waiting process.
<h4 class="pgc-h-arrow-right" > areas where improvements can be made</h4>
There are more textless buttons used in the product, and there is a certain cognitive load for first-time users, and I don't know what these functions are.
There is a problem that the same style of icons carry different function operations: the "Playlist" function is added to the playlist operation after clicking in the "My Podcasts" page, and in the playlist modal pop-up window, after clicking, it enters the editing state of the playlist, and the buttons of the same style carry different function operations, which is easy to cause confusion to users and bring redundant learning costs.
When you have collected an article, the status of the favorite button changes from "Favorite" to "Collected", and clicking "Collected" can cancel the favorite status, which is the user's existing cognition of the two status switches. The small universe's add playlist function, after clicking to join the playlist, click the "playlist" button again, will prompt "already in the playlist", rather than the usual cognition of "cancel to join the playlist", easy to bring cognitive errors.
The "Subscribed" button on the right side of the list visually feels like it cannot be clicked, and when clicked, it prompts "Canceled" and clicks again to prompt "Subscription Successful". For functional operations with obvious state changes, toast can be omitted, and the button style changes through the "subscribed" and "subscribed" states here have given users a clear feedback, and the prompt is redundant again.
The experience analysis of the small universe is here, in general, although there are some details that need to be optimized (after all, it is still in the invitation code experience stage), but there are many design highlights that designers can learn, interested partners can download and experience, and everyone is welcome to leave a message together